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 What Would Joe Do?

Posts Tagged ‘Steve Pollock’

Cicero to Costello: Know your audience, breathlessly

Wednesday, May 1st, 2013

 

Joe Costello came to town tonight and wowed his acolytes.

Thanks to EDAC, Kathryn Kranen, Steve Pollock, Bob Gardner, Jennifer Cermak, Jill Jacobs, Gloria Nichols, and CadenceJim Hogan hosted Costello on stage at Cadence’s San Jose Headquarters for a 90-minute event that was one part Reunion Tour [lotsa Cadence alums in the audience in addition to the two on stage], one part Pity Party for Mentor Joe & Mentor Jim [oh so many visits to VCs who failed to embrace a startup’s pitch], and one part Brag Fest for VC Joe & VC Jim [oh so many visits from potential startups whose pitch we simply could not embrace].

Add up those parts and you’ve still only got half of the content of tonight’s event; the other half of the Joe Costello Love-in consisted of a detailed Lesson in Rhetoric. Perhaps not surprising, given that the event was titled: Joe Costello Shares His Secrets for Communicating a Compelling Company Story. What is surprising is how closely Costello’s advice to his adoring audience mirrored Cicero’s Five Canons of Rhetoric.

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Jim Hogan: Surf & Turf in Santa Cruz

Thursday, July 26th, 2012

 

There are three things to remember about Jim Hogan: He’s an affable guy, he’s usually sporting a Hawaiian shirt, and he’s extremely accessible; when you interview him, he’s able to talk to you without a PR person sitting at his elbow. I spoke with Jim by phone in late July.

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WWJD: How are you doing, and what’s up with this upcoming surfing-themed fundraiser you’re hosting?

Jim Hogan: I’d doing great, and yeah – that’s an annual fund raiser we host. I live in Santa Cruz, where life is pretty easy and my kids surf.

Also I work a lot with Jill Jacobs [Mod Marketing], who’s got relatives here in Santa Cruz. Jill was my coordinator for roadshows at Cadence and still does logistics for some of my startups. Her relatives are just a great family and are neighbors with Jack O’Neal [surfing entrepreneur and credited by many for inventing the wetsuit] who’s always donating to charities here.

Santa Cruz isn’t too far from the Valley, and I always have a lot of fun when we put these two crowds together, the surfers and the technology folks. For me, it’s kind of like the parties we had at my frat in college. You pick the day, buy the beer, and invite a bunch of people. [laughing] Maybe we’ve scaled up a little bit since then. Now my frat parties have a somewhat corporate feel.

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Entrepreneurs: Hogan et al have your back

Thursday, April 19th, 2012

 

If you’re interested in start-ups, if you think you’ve got what it takes to plunge in and do the deed, the EDA Consortium has something you’re going to want to attend.

Starting on May 31st – that’s in about 5 weeks – EDAC will be offering a series of evening discussions about various “concepts and best practices for emerging companies.”

The series is going to be hosted by long-time EDA player, Jim Hogan. And as you all know, what Jim Hogan doesn’t know about EDA, start-ups, venture capital, and everything in between, simply isn’t worth knowing – so you’re sure to be in the best of hands with Jim moderating these meetings.

Of course, you don’t just have to be a new, up-and-coming entrepreneur to plan to benefit from the series, because EDAC says: “the content is geared to founders and executives of software, systems, and semiconductor companies, as well as others interested in getting a birds-eye view of what companies face at the various stages of success.”

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