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Posts Tagged ‘Simon Segars’

Bob Smith: Confidence drives ESD Alliance

Thursday, April 7th, 2016


Several weeks ago, before the EDA Consortium was re-branded as the ESD Alliance
, I had a chance to speak by phone with Bob Smith, Executive Director of the organization. I started by asking what concerned him the most about the re-launch. Bob was too optimistic to pick up on that negative note.

Instead he said, “It looks like we’re going to have a really good turnout for our event next week on March 30th, with well over 100 people expected. We are billing the evening as 90-percent social and only 10-percent business. I’ll speak for about 5 minutes and no longer, introducing the new name for EDAC.

“Mostly we want to have a get-together where people who haven’t seen each for a long time can enjoy catching up. We honestly hope that people will just have a good time. Also, it’s great that a number of the board members will be there.”


ESD Alliance: If Edsel Ford had a twin sister

Thursday, March 31st, 2016


As much as the energetic re-branding of the EDA Consortium is to be admired
, the name of the new organization is causing distress: If you want to find out more about the newly launched ESD Alliance, your online search will be fraught with angst. Why?


EDAC’s Perfect Storm: Cataclysmic Changes, Music to Wine

Thursday, May 14th, 2015


There’s a perfect storm currently underway at the EDA Consortium based in Silicon Valley. First of all, after twenty years of distinguished service to the organization, the last ten as Executive Director, Robert Gardner is retiring. His leadership and talents will be sorely missed, as an industry expert and organizational wizard, and as as accomplished musician providing endless hours of sophisticated entertainment at countless EDAC events. Uniquify’s Bob Smith, himself an accomplished, well-known player in the EDA industry, has been tapped to take over for Gardner. [See our conversation below …]

Second of all, for the first time the consortium has two individuals serving simultaneously as chairman: Cadence CEO Lip-Bu Tan and PDF Solutions President & CEO John Kibarian. Although previously active on the board, neither of these gentlemen has served as EDAC co-Chair; all signs suggest that their joint efforts, and fortuitous synergy of design and manufacturing, are promoting fresh sensibilities and renewed commitments to collegiality across the EDAC membership.

Third, and perhaps most importantly, IP is the new black in EDA. When the consortium was initiated in the last millennium, the membership really was all about electronic design automation. Today, many ‘generations’ later, the name of the game in semiconductor design is reuse and third-party IP. And it’s in that spirit that both Sonics President & CEO Grant Pierce and ARM CEO Simon Segars are currently serving on the consortium’s Board of Directors, along with EDA stalwarts Mentor’s Wally Rhines, Synopsys’ Aart de Geus, IC Manage’s Dean Drako, and Atrenta’s Ajoy Bose.

And so the world turns: The EDA Consortium is undergoing profound changes, and in so doing reflects the evolutionary cataclysm overtaking the entire semiconductor design and manufacturing supply chain.


EDAC Gala: Channeling our inner angels

Thursday, October 10th, 2013


Given that history and innovation are being featured here in this space this week, it’s only appropriate to highlight the fact that EDAC is hosting a very interesting event related to history and innovation in Silicon Valley next week.

On Wednesday, October 16th, those who have made massive contributions to the EDA industry will be highlighted and celebrated at a black-tie optional dinner at the Computer History Museum. If you’re interested in rubbing elbows with the powerful and prolific, you should be going to this event. If you want a chance to bid at auction for lunch with today’s corporate leaders in EDA, you should be going to this event. If you think said corporate leaders make enough money to pay for your lunch, rather than vice versa, you should still be going to this event.


EDAC CEO Panel: Practically perfection

Thursday, March 14th, 2013


From the podium in San Jose’s DoubleTree Hotel, Jasper Design Automation President & CEO Kathryn Kranen introduced tonight’s EDAC CEO Forecast Event as being “practically perfection” and she was right. With 97 people in the room, the event ran for 97 minutes and the audience [undoubtedly] gave the panel discussion a 97% approval rating. Kudos to all involved, including EDAC for hosting, and OCP-IP, Mod Marketing, and the DoubleTree for sponsoring the event.

Kranen started off the evening by bragging on good news out of EDA: It’s up and to the right for revenue in the industry, with a 4.9 percent increase between 3Q11 and 3Q12. She cited increased stock valuations over the last year for ARM [37%], Cadence [30%], Mentor [26%], PDF Solutions [98%], and Synopsys [17%] as an indication of the viability of EDA as an investment vehicle: If you’d put $100 into each of these companies a year ago, she said, you would have netted a 41% increase in a portfolio today worth $706.90, beating out other investment indices such as the NASDAQ and S&P 100 over the same time period.


Kathryn Kranen: the paradigm shifts at EDAC

Thursday, May 31st, 2012


Stop the presses! Someone other than the CEO of Mentor, Synopsys, or Cadence is going to be the Chair of EDAC.

What? Has the world come to an end?

Nope, but it turns out that even staid EDAC has, at last, learned how to innovate. It turns out that Mentor, Synopsys, and Cadence have, at least, seen the light and decided that they shouldn’t always be at the head of the class. As of yesterday, May 31st, there’s a new Chair at EDAC and it’s Kathryn Kranen, President & CEO at Jasper Design Automation.

Kathryn, of course, is well known within the EDA community. She’s been CEO at Jasper since 2003. Prior to Jasper, Kathryn was CEO of Verisity Design, and earlier on served as VP of North American sales at Quickturn. At the outset of her career, after earning a BSEE at Texas A&M, she worked as a design engineer at Rockwell, and then joined Daisy Systems in advance of her role at Quickturn.

In addition, Kathryn was named the 2005 recipient of the Marie R. Pistilli Woman in EDA Achievement Award, and has been an extremely hard working member of the Board of Directors of EDAC for many years.

I am personally elated at the news, and wish Kathryn all the best!


Word Cloud: EDAC 2012 CEO Forecast Panel

Saturday, March 17th, 2012


A lot of ink is always spilled over the EDAC CEO Forecast Panel, and this year was no different.

Ed Sperling moderated the panel and had slides to facilitate. They’re available here on the EDAC website. The full video version of the event is now available, as well.

If you would rather read about it, Mike Demler transcribed the event, Paul McClellan encapsulated the event, Richard Goering observed the event, and Steve Leibson abstracted the event.

I was also there on February 29th in Santa Clara, but rather than re-invent the wheel and provide redundant commentary, I’ve taken my notes from the evening and used them to create a Word Cloud. [see below]

If you study it carefully, you’ll see it pretty much sums up the emphasis of the panel discussion: Synopsys’ Aart de Geus,  Mentor’s Wally Rhines, Cadence’s Lip-bu Tan, ARM’s Simon Segars, and Gradient’s Ed Cheng in conversation with Ed Sperling, exchanging ideas about Different Problems in EDA: Tools, Power, IP, Memory, Integration, Systems, Hardware, Software, Money and Innovation.



Now let’s look at the Word Cloud without any of the names, just the issues that swirled about in the conversation on February 29th. (more…)

Unforgiven: EDAC CEOs at their iconic best

Saturday, March 17th, 2012


When it comes to Westerns, nothing satisfies more than the one about long-time compadres getting together to do one last ride, one last round up, to take one last stand.

It satisfies, because it’s been years in the making and involves all aspects of the genre – long, lonely shots of distant horizons, fading references to the “exploration and settlement of previously untamed frontiers”, and a rich narrative of “rugged, self-sufficient individuals taming a savage wilderness with common sense and direct action.”

This particular type of Western also satisfies, because we know the players well – their faces, their mannerisms, how many notches they’ve got in their gun belts, and whether they normally ride alone or in a posse. (more…)

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