March 24th, 6:01 AM – Later this morning at Silicon Valley SNUG, the CEO of Synopsys will be presenting a keynote that will most likely dwell on the newest major tool release from his company: IC Compiler II.
Synopsys notified the press several weeks ago that the announcement would be made this morning, but we would only be blessed with a pre-briefing if we promised to honor the embargo. Undoubtedly most agreed to these most conventional of terms. However, either ESNUG was never asked, or simply learned details of the launch through more creative channels; a preliminary description and critique of ICC II were published there last Thursday for all to see.
When I asked Synopsys last Friday morning if the ESNUG post made their embargo invalid, it was clear I had touched a nerve in their organization. They were absolutely adamant that the embargo was still valid, and if I refused to promise to honor it, not only would I not receive my pre-briefing later that day, I would never receive another pre-briefing from Synopsys going forward. Ever.
Okay then, I’ve honored the embargo. I’ve also used the information published on ESNUG last Thursday afternoon to inform my interview with Synopsys last Friday afternoon. Speaking for Synopsys on my March 21st conference call with the company was Sanjay Bali, Director of Product Marketing. Numerous PR people were also on the call. Here’s an abbreviated report on how the interview went.