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Posts Tagged ‘ON Semiconductor’

Tanner’s PDK: Pretty Darn Kool

Thursday, October 30th, 2014

 

Tanner EDA is based in Monrovia, California, which already tells you something about the company. They don’t play by the expected rules in EDA, they’re not based in Silicon Valley, they’re independent-minded, customer-centric, and have a long-time commitment to interoperability and straight-forward messaging.

When I spoke by phone this week with Tanner President Greg Lebsack, I suggested that Tanner is the Madison Bumgarner of EDA – steady, delivering without fanfare, successful and consistently attributing that success to team and hard work, while also expressing respect for the competition in the league.

Lebsack chuckled at the comparison and suggested an L.A.-based pitcher would be a more appropriate Tanner totem, one that wouldn’t get him in hot water with friends and family, but if I couldn’t see past Bumgarner he would reluctantly accept the compliment.

He added, “From the founding of Tanner, we have been a company built by engineers for engineers and taking great pride in our products. Being a small company without the marketing budget of the big companies, it’s true we are a well-kept secret in EDA, but that is changing with more and more people taking notice of us.”

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