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 What Would Joe Do?

Posts Tagged ‘Jim Hogan’

DAC 2013: Top 10 from Day 1 in Austin

Monday, June 3rd, 2013


The Design Automation Conference is mostly about People who need People, so my Top Ten list from Day 1 in Austin here at the 50th DAC is about just that: The Luckiest People in the World.

No. 10)
Rushing up to Room 18 on Level 4 of the Austin Convention Center to attend the DFM&Y Workshop at 9 am, only to find that I couldn’t get in because I hadn’t paid. Why is this disappointment on the list of favorites?

Because on my way back down to Level 1, I ran into Jill Jacbos who’s been working overtime here in Austin on behalf of Accellera Systems Initiative (Stan Krolikoski received the 2013 Leadership Award at the 7 am breakfast today), the North American SystemC Users Group Meeting (taking place all day today on Level 3), and Jim Hogans’ Hot Zone Party tonight at Austin City Limit’s Moody Theater.

Jim’s efforts, and those of the folks helping him, are all to raise money for his Heart of Technology charity, which is donating funds raised in Austin to CASA (Court Appointed Special Advocates) of Travis County, Texas. If you want to donate, you can do so at Jim’s website.


DAC 2013: Austin City Limits

Thursday, May 2nd, 2013


Wednesday night, at the outset of the EDAC Jim Hogan/Joe Costello event, the DAC 2013 General Chair, Synopsys’ Yervant Zorian, took the stage to present a plethora of reasons why you should be coming to DAC in Austin in June. Here’s his list in the order in which it was presented:

No. 7 – When the DAC Executive Committee went looking for Austin-based EDA folks to assist in connecting the design community in Texas to the folks who plan DAC, the EC expected 3 or 4 persons to respond. Instead, over 35 people raised their hands and hence the Austin-based DAC committee is huge and has done a great job.


Cicero to Costello: Know your audience, breathlessly

Wednesday, May 1st, 2013


Joe Costello came to town tonight and wowed his acolytes.

Thanks to EDAC, Kathryn Kranen, Steve Pollock, Bob Gardner, Jennifer Cermak, Jill Jacobs, Gloria Nichols, and CadenceJim Hogan hosted Costello on stage at Cadence’s San Jose Headquarters for a 90-minute event that was one part Reunion Tour [lotsa Cadence alums in the audience in addition to the two on stage], one part Pity Party for Mentor Joe & Mentor Jim [oh so many visits to VCs who failed to embrace a startup’s pitch], and one part Brag Fest for VC Joe & VC Jim [oh so many visits from potential startups whose pitch we simply could not embrace].

Add up those parts and you’ve still only got half of the content of tonight’s event; the other half of the Joe Costello Love-in consisted of a detailed Lesson in Rhetoric. Perhaps not surprising, given that the event was titled: Joe Costello Shares His Secrets for Communicating a Compelling Company Story. What is surprising is how closely Costello’s advice to his adoring audience mirrored Cicero’s Five Canons of Rhetoric.


EDAC CEO Panel: Practically perfection

Thursday, March 14th, 2013


From the podium in San Jose’s DoubleTree Hotel, Jasper Design Automation President & CEO Kathryn Kranen introduced tonight’s EDAC CEO Forecast Event as being “practically perfection” and she was right. With 97 people in the room, the event ran for 97 minutes and the audience [undoubtedly] gave the panel discussion a 97% approval rating. Kudos to all involved, including EDAC for hosting, and OCP-IP, Mod Marketing, and the DoubleTree for sponsoring the event.

Kranen started off the evening by bragging on good news out of EDA: It’s up and to the right for revenue in the industry, with a 4.9 percent increase between 3Q11 and 3Q12. She cited increased stock valuations over the last year for ARM [37%], Cadence [30%], Mentor [26%], PDF Solutions [98%], and Synopsys [17%] as an indication of the viability of EDA as an investment vehicle: If you’d put $100 into each of these companies a year ago, she said, you would have netted a 41% increase in a portfolio today worth $706.90, beating out other investment indices such as the NASDAQ and S&P 100 over the same time period.


Jim Hogan: Surf & Turf in Santa Cruz

Thursday, July 26th, 2012


There are three things to remember about Jim Hogan: He’s an affable guy, he’s usually sporting a Hawaiian shirt, and he’s extremely accessible; when you interview him, he’s able to talk to you without a PR person sitting at his elbow. I spoke with Jim by phone in late July.


WWJD: How are you doing, and what’s up with this upcoming surfing-themed fundraiser you’re hosting?

Jim Hogan: I’d doing great, and yeah – that’s an annual fund raiser we host. I live in Santa Cruz, where life is pretty easy and my kids surf.

Also I work a lot with Jill Jacobs [Mod Marketing], who’s got relatives here in Santa Cruz. Jill was my coordinator for roadshows at Cadence and still does logistics for some of my startups. Her relatives are just a great family and are neighbors with Jack O’Neal [surfing entrepreneur and credited by many for inventing the wetsuit] who’s always donating to charities here.

Santa Cruz isn’t too far from the Valley, and I always have a lot of fun when we put these two crowds together, the surfers and the technology folks. For me, it’s kind of like the parties we had at my frat in college. You pick the day, buy the beer, and invite a bunch of people. [laughing] Maybe we’ve scaled up a little bit since then. Now my frat parties have a somewhat corporate feel.


EDA M&A: Atrenta acquires NextOp

Wednesday, June 20th, 2012


The news crossed the wires at 8:00 am this morning: Atrenta announced it has acquired NextOp Software, “allowing Atrenta to expand its de-facto standard SpyGlass RTL platform to include functional verification using NextOp’s patented dynamic assertion synthesis technology, and creating a more complete SoC Realization platform.” Financial terms of the transaction were not disclosed.

With the acquisition, NextOp President & CEO Dr. Yunshan Zhu becomes VP of New Technologies reporting to Atrenta Chairman, President & CEO Dr. Ajoy Bose. NextOp Co-founder & CTO Dr. Yuan Lu becomes Chief Verification Architect reporting to Zhu.

EDA luminary Jim Hogan is quoted in today’s Press Release: “I’m glad to see private/private acquisitions like this happening again after such a long dry spell. Atrenta could be leading a trend in renewed growth for the EDA sector.”

I spoke by phone with Ajoy Bose and Yunshan Zhu earlier in the week about the upcoming announcement.



DAC 2012: Terrible Tuesday in San Francisco

Tuesday, May 8th, 2012


DAC looms!

And never more so than on Tuesday — especially this year, June 5th, when you’re going to have to make some terrible decisions about what to miss, and what not to miss.

First there’s the opening session in the morning when a boatload of awards are handed out, followed by the 2012 keynote. The Exhibition Hall won’t open until these things wrap up, so other than company meetings or company special-product announcement breakfasts, you should be able to be in the main theater at Moscone from 8:30 to 10:00 am or so.

Of course, worst case scenario: The opening session at DAC is always video-taped, so you could watch it at a later date after it’s uploaded to the DAC website but that’s hardly ideal.

This year’s main address will be delivered by ARM’s Mike Muller, “comparing the original ARM design of 1985 to those of today’s latest microprocessors … how far design has come and what EDA has contributed to enabling … systems, hardware, operating systems, and applications.” Then Muller plans to talk about 2020, how to get there, and what it will be like when we do. Conclusion? This stuff’s better heard in person than tape delayed. Go to the opening session, and plan not to regret it.


Entrepreneurs: Hogan et al have your back

Thursday, April 19th, 2012


If you’re interested in start-ups, if you think you’ve got what it takes to plunge in and do the deed, the EDA Consortium has something you’re going to want to attend.

Starting on May 31st – that’s in about 5 weeks – EDAC will be offering a series of evening discussions about various “concepts and best practices for emerging companies.”

The series is going to be hosted by long-time EDA player, Jim Hogan. And as you all know, what Jim Hogan doesn’t know about EDA, start-ups, venture capital, and everything in between, simply isn’t worth knowing – so you’re sure to be in the best of hands with Jim moderating these meetings.

Of course, you don’t just have to be a new, up-and-coming entrepreneur to plan to benefit from the series, because EDAC says: “the content is geared to founders and executives of software, systems, and semiconductor companies, as well as others interested in getting a birds-eye view of what companies face at the various stages of success.”


Monterey: Top Ten @ EDPS

Thursday, March 29th, 2012


Here are the Top Ten reasons to be going to EDPS next week in Monterey:

10) Next week’s a lighter work week for most and the Monterey Peninsula is beautiful at any time of the year, but particularly in the spring.

9) The Electronic Design Process Symposium is in its 19th year, and everybody who’s anybody in EDA and its adjacencies has attended at one point or another.

Eight) The topics discussed at EDPS have always tracked the trajectory of the industry. In 2000, those topics included: deep sub-micron, distributed and web-based design methodologies, designer productivity, and maintaining modularity in an integrated design flow.

Here in 2012, technology evolution has driven a completely different set of topics: embedded processors, FPGAs, ESL, NUMA, EDA in the Cloud, Big Data and the Big Servers that serve them, low-power design, and 3d-ICs, among others.

7) Going to conferences is as much about conversations outside the sessions, as it is about presenting or listening within the sessions. EDPS is a boutique conference, where I promise you’ll have a chance for substantive conversations with the speakers, both inside and outside of the sessions.


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