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Uniquify: The Vision is crystal clear

Thursday, May 31st, 2012

 

If Silicon Valley is all about articulating and executing on a vision, then Santa Clara based Uniquify is all about Silicon Valley. The company has been in business since 2005, and since that time has worked to crystallize and clarify its vision and road map.

The vision is succinct and to the point: Make creating chips easier and faster, and with better results.

And from what I heard on a lengthy phone call today with Uniquify CEO Josh Lee, the company thinks they’ve nailed it, realizing that vision in three distinct ways. Per Lee, “Number one is design services. With us this is a different beast than in the usual sense in that we start from a spec or idea from our customer, and take it all the way to GDS.

“In the past, design services – which emerged in the mid-1990s when the industry moved from the ASIC to the COT model – were either dealing with logical design or phsycial design. At Uniquify, however, we are doing them both together. As a result, our core business is best described as ‘from spec to GDS’.

(more…)




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