Posts Tagged ‘Imagination Technologies’
Wednesday, July 19th, 2017
Impersas CEO Simon Davidmann lead a tutorial at the Design Automation Conference last month in Austin. Prior to his presentation, we spoke by phone about the content of that tutorial.
“It’s a simple message we’re presenting at DAC,” Davidmann said, “but an important one. If you’re a semiconductor guy building a chip, your customers want to know what components are being used, but you also have to build the software that runs on top of it.
“There’s a lot of challenge, however, in getting an operating system up and running on the hardware and the problem extends to hardware-dependent software. Even the lowest level bits become part of the operating systems. So our tutorial is about what you need to do this work, about how to get hardware-dependent software running.”
Thursday, October 15th, 2015
Imperas Founder & CEO Simon Davidmann has been thinking about the EDA industry for a while, and the consortium that represents it. And like a lot of observers, he thinks change is in the air. In previous blogs, I myself have predicted that EDAC will evolve to offer better representation to IP providers, but Davidmann believes changes in the consortium will be even more dramatic.
“When EDAC was started,” Davidmann said in a recent phone call, “it was about CAD tools. But design automation has evolved from schematic layout and simulation to a point where everything is focused on really big designs. Yes, IP is a fundamental part of that evolution and companies like Synopsys have made a lot of investment in IP, so EDAC has no problem including IP in its landscape.
“But real problems today and tomorrow are about dealing with large systems on chips. Something that is moving the focus in the industry to software. Chip design is no longer just about design tools and IP, it’s about systems, and the software that runs on those platforms.
“As a consortium designed to help companies in the design automation business, therefore, EDAC has to look at not just design tools and IP. It also has to look at systems and software. An emerging technology, quickly moving into the mainstream, is virtual platforms for software development. Of course, Synopsys is investing in virtual platforms – an indication of the importance of such things in the design process.
Thursday, June 11th, 2015
It’s always hard to capture the spirit of any particular trade show/tech conference when it’s as large as DAC. So here’s just a small sample of the rumors and realities being bandied about at Moscone Center this week in San Francisco.
* Rumor: The Exhibit Hall ran until 7 pm on Wednesday night, so if you wanted to see the bagpipes close out the show, you could see it if you arrived at the Cadence booth by 6:45 pm.
* Reality: The Exhibit Hall closed at 6 pm on Wednesday, not 7 pm as on Monday and Tuesday. The bagpipes closed out the show, but at 6 pm, not 7 pm. Those who missed it were very, very sad.
* Rumor: DAC’s Exhibition Hall has shrunk so much over the last few years, it’s no longer going to be housed at Moscone Center. After next year’s DAC 2016 in Austin, the show’s headed to the San Jose Convention Center in 2017.
* Reality: Moscone Center is being renovated over the next several years, so DAC’s going to be in Austin in 2016, in Austin in 2017, and (probably) back in San Francisco in 2018.
Thursday, July 17th, 2014
Once again EDAC’s Market Statistics Service has released quarterly results for the EDA and IP industries, and once again Mentor Graphics CEO Wally Rhines has taken time to debrief the press on the numbers. When we spoke by phone on July 15th, Rhines started with a qualitative eval of the financial situation in Q1_2014, and moved from there to answer several longer-range questions about autos and today’s troubled world.
“The first quarter of 2014 was good for the industry, but not great,” he said. “With overall growth of 4.6 percent, year over year, it was a good quarter with the highlight being logic design was up a solid 6.6 percent. Other than that, there was not a lot else [remarkable in EDA].”
“Steady, but not glamorous, for Q1?” I asked.
Rhines said, “Yes, steady as she goes in EDA. The IP business, however, was up strongly in Q1, driven up by results from the non-reporting companies, not members of EDAC. We collect public info from non-reporting IP companies such as ARM, Imagination Technologies, MIPS, Rambus [and Synopsys], and we can see overall that the IP business [exhibited] 10-percent growth, quarter over quarter, Q1_2013 to Q1_2014.”
He added, “The bigger trend [visible in] the current MSS report is that all of the world is showing strong [sales], except Japan which is very weak, down 19 percent in contrast to Asia Pacific, which is up 13.5 percent.
“You should also note that North America and Europe are quite strong, up 7 percent or more. Japan is well below those regions as well. Japan used to be a big part of the total [numbers for the industry], substantially larger than the Asia Pacific Region, but now the Pac Rim is twice the size of the Japanese market.”
Thursday, February 20th, 2014
These are good days for virtual prototyping vendor, UK-based Imperas. The company will be making appearances this coming week at Embedded World in Nuremberg, at DVCon in San Jose the following week, and at CDNLive in Santa Clara the week after that, as well as several events in the UK in this same time frame. Imperas has a lot to talk about, including an announcement involving MIPS, a division of Imagination Technologies.
Per CEO Simon Davidmann in a recent phone call: “We’re small, self-funded and growing, with revenues last year up 65 percent. [Even better], the type of customers we’re seeing are tier-one semiconductor and embedded systems companies. We want to help people build better software. No one builds a chip without simulation, and we believe software development should be done like that as well.”
I asked about the competition. Simon answered, “It’s true, other people have models in the same space as ours – companies like Synopsys, Cadence and ARM – but we tend to cooperate with them. Our real competition is legacy breadboards, and kick-it-and-see techniques, rather than proper methodologies.
“For most complex SoCs, many people try to develop software with simulation at the RTL level, or with a hardware-accelerator box, but those approaches don’t get the throughput of software and performance they need. And with a prototype, they don’t get the controllability and observability. That’s why most of our competition is the legacy mindset in the customers.”