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Posts Tagged ‘Grant Pierce’

Bob Smith: Confidence drives ESD Alliance

Thursday, April 7th, 2016


Several weeks ago, before the EDA Consortium was re-branded as the ESD Alliance
, I had a chance to speak by phone with Bob Smith, Executive Director of the organization. I started by asking what concerned him the most about the re-launch. Bob was too optimistic to pick up on that negative note.

Instead he said, “It looks like we’re going to have a really good turnout for our event next week on March 30th, with well over 100 people expected. We are billing the evening as 90-percent social and only 10-percent business. I’ll speak for about 5 minutes and no longer, introducing the new name for EDAC.

“Mostly we want to have a get-together where people who haven’t seen each for a long time can enjoy catching up. We honestly hope that people will just have a good time. Also, it’s great that a number of the board members will be there.”


ESD Alliance: If Edsel Ford had a twin sister

Thursday, March 31st, 2016


As much as the energetic re-branding of the EDA Consortium is to be admired
, the name of the new organization is causing distress: If you want to find out more about the newly launched ESD Alliance, your online search will be fraught with angst. Why?


EDAC’s Perfect Storm: Cataclysmic Changes, Music to Wine

Thursday, May 14th, 2015


There’s a perfect storm currently underway at the EDA Consortium based in Silicon Valley. First of all, after twenty years of distinguished service to the organization, the last ten as Executive Director, Robert Gardner is retiring. His leadership and talents will be sorely missed, as an industry expert and organizational wizard, and as as accomplished musician providing endless hours of sophisticated entertainment at countless EDAC events. Uniquify’s Bob Smith, himself an accomplished, well-known player in the EDA industry, has been tapped to take over for Gardner. [See our conversation below …]

Second of all, for the first time the consortium has two individuals serving simultaneously as chairman: Cadence CEO Lip-Bu Tan and PDF Solutions President & CEO John Kibarian. Although previously active on the board, neither of these gentlemen has served as EDAC co-Chair; all signs suggest that their joint efforts, and fortuitous synergy of design and manufacturing, are promoting fresh sensibilities and renewed commitments to collegiality across the EDAC membership.

Third, and perhaps most importantly, IP is the new black in EDA. When the consortium was initiated in the last millennium, the membership really was all about electronic design automation. Today, many ‘generations’ later, the name of the game in semiconductor design is reuse and third-party IP. And it’s in that spirit that both Sonics President & CEO Grant Pierce and ARM CEO Simon Segars are currently serving on the consortium’s Board of Directors, along with EDA stalwarts Mentor’s Wally Rhines, Synopsys’ Aart de Geus, IC Manage’s Dean Drako, and Atrenta’s Ajoy Bose.

And so the world turns: The EDA Consortium is undergoing profound changes, and in so doing reflects the evolutionary cataclysm overtaking the entire semiconductor design and manufacturing supply chain.


S2C: FPGA Base prototyping- Download white paper

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