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 What Would Joe Do?

Posts Tagged ‘ESL’

Auld Lang Syne: Forte Design moves on …

Thursday, February 6th, 2014

 

When it comes to talking about Forte Design, only one word comes to mind: Classy. There’s always been a consistency of messaging, spirit and optimism comprising the public face of Forte, and no small part of that has been the spirit and personable styling of the VP of Marketing & Sales, that ultimate ESL Evangelist, Brett Cline.

Late yesterday afternoon, when I saw in an email blast from Semiconductor Engineering that Forte had been sold to Cadence, I was astonished [oh no, not another company sucked into the EDA Consolidation Vortex !?!], so I shot an email off to Brett and asked if he could make time for a phone call. True to form, he called me at 6 pm California time, which was 9 pm in snowy Massachusetts where Brett lives and works.

For the next 20 minutes, I listened to what has become the new normal in EDA: A great, albeit smallish company was made a “very fair offer” and although it may not have been the exit I myself would have predicted some years ago for Forte, Brett said that selling the company to a large EDA player is, today, the right and true decision for good leadership of good smallish companies in the industry.

All that being said, I noted an undercurrent of wistfulness in Brett’s voice. He wanted me to know how very much Forte Design has been run like a family company, that he felt about his co-workers at Forte as if they were family, and the fact that not all of them will be moving over to Cadence with the acquisition was making him profoundly sad last night. Profoundly sad.

Nonetheless, Brett and his co-execs at Forte will be moving to Cadence and the opportunities there, per Brett, are marvelous. He admires Cadence and is glad, given that Forte was going to be sold, that Cadence is where they’re landing. He admires the corporate culture at Cadence, thinks the management there respects the skills and technology being acquired with Forte, and thinks that not only is it a win for Cadence, but it’s a total win for Forte’s legions of loyal customers around the world.

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At the Verification Bar: Solutions from Here to Eternity

Thursday, September 26th, 2013

 

A Professor, a Sage, and a Guru walked into a bar. Brian the Bartender, greeted them: “What’ll it be, boys?”

The Professor said, “We need some help, Brian, settling an argument.”

“No problema,” Brian the Bartender said. “I’ve got an answer for everything.”

“Well,” the Professor said, “I think ESL’s not going to happen in our lifetime, but the Guru here says it’s just around the corner now that he and his have finally got all the pieces of the flow in place.”

Brian the Bartender laughed, “Yeah, the Guru’s been saying that since the dawn of mankind!”

“Exactly,” the Professor said.

Again Brian the Bartender laughed, “Guru, can you defend yourself? And don’t even think about plunking your wordy White Paper down on the bar. This is a public house, not a public library.”

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DAC 2013: co-locating ESLsyn in Austin

Wednesday, January 23rd, 2013

 

Each time around, it’s an interesting exercise to see what conferences are being co-located with DAC, and this year is no different. From May 31st to June 2nd in Austin, the 2013 Electronic System Level Synthesis Conference [ESLsyn] will be co-located with the 50th Design Automation Conference. That’s a particularly interesting choice, because after so many years of ESL enthusiasts positioning system-level design at the center of all things EDA, why does it still need its own conference?

Well, let’s look at the organizers’ description of the meeting: “ESLsyn focuses on automated system design methods that enable efficient modeling, synthesis, exploration and verification of systems from high-level specifications down to lower level implementations.”

Okay. That’s sounds good. But, again, isn’t that stuff covered in a host of different sessions at DAC itself, in particular in Tracks EDA1 and EDA2?

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Canada’s Space Codesign: Calm, Cool and Collected

Thursday, October 25th, 2012

 

Montreal is not a place that normally comes to mind when you think of EDA. Space Codesign Systems, however, is on a fast track to change that in a classically Canadian way – calm, cool, and collected.

When I spoke with General Manager Dr. Gary Dare on a beautiful afternoon in Southern France at SAME Forum in early October, he explained how the company started in Canada, and the road map they have set out for themselves: “We’re an EDA company, an EDA startup, and we are definitely based in Montreal. If you doubt that EDA has a place in Canada, we will soon convince you otherwise.

“Space Codesign comes from the acronym, SystemC Partition of ACE, which was the 2004 research project at the Ecole Polytechnique [University of Montreal] that our technology is based on. In 2008, Professor Guy Bois and various graduate students associated with the project decided to do a spin-out, and in 2010 Space Codesign Systems went into operation.”

He laughed and added, “Our company has nothing to do with space, however. But it has everything to do with hardware/software co-design – doing it simultaneously, rather than the usual way of ESL hardware design followed by software design. The audience we are targeting is the systems architects who are looking at the algorithmic level and need a route to design exploration and implementation. Our tools give them that route.

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Forte: Anchor Tenant in the ESL Mall

Wednesday, April 25th, 2012

 

When you think of Forte, think of the shopping mall – because just as Macy’s and Nordstrom’s are anchor tenants in your local mall, Forte Design Systems is the anchor tenant in the ESL mall.

Also when you think of Forte, think of Brett Cline. Brett’s been the face of the company for many a year, and continues to address with palpable enthusiasm the past, present, and future of everything having to do with the ESL – Forte and the system-level design shopping mall within which the company functions.

Last month, here in What Would Joe Do, Calypto had center stage speaking about their recent acquisition of the Catapult C high-level synthesis tool from Mentor Graphics.

This month, Forte has center stage by way of Brett’s response to Calypto. When we spoke by phone this week, Brett began by countering Calypto VP Shawn McCloud’s comment that Forte is in trouble.

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S2C: FPGA Base prototyping- Download white paper



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