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Posts Tagged ‘ESD Alliance’

Calling Srivastava, Madhavan, Rowen, Kranen: ESDA needs you on November 1st

Thursday, October 13th, 2016


Congrats to the ESD Alliance for continuing
to attend to myriad legal issues that surround the business of technology. On Tuesday, November 1st, the organization is hosting an evening panel on the Cadence campus entitled “Legal Steps to Maximize Your Exit Value.”

Vital topics slated for discussion include setting the proper price for intangible assets – in-house IP, strategic partnerships, and good will – and more prosaic issues such as the appropriate legal structures and pre-deal tax planning needed to help facilitate the acquisition. Most importantly, panel organizers are also promising you’ll learn “how to avoid giving it all back to your buyer later”.

Which is where our EDA M&A Hall of Fame comes in. There’s just no way this ESD Alliance panel can carry any weight with a battle-hardened EDA audience without the likes of Sanjay Srivastava, Rajeev Madhavan, Chris Rowen, and Kathryn Kranen sitting up at the front of the room.


The Dictates of Fate: Andrzej Strojwas receives 2016 Kaufman Award

Thursday, September 29th, 2016


Dr. Andrzej J. Strojwas
, professor of Electrical and Computer Engineering at Carnegie Mellon University, has been named recipient of the 2016 Phil Kaufman Award for Distinguished Contributions to Electronic System Design.

Interestingly, this is the first year that the Kaufman award is being presented for contributions to Electronic System Design, not EDA. Very appropriate given that Strojwas’ contributions are in manufacturing and not design. Prof. Stojwas is CTO at PDF Solutions, which per company CEO John Kibarian has never been an EDA company. And with Kibarian serving as co-chair of the ESD Alliance, the organization formerly known as EDAC has now fully embraced its role across the entirety of electronic system design.

Besides this nod to EDAC’s ongoing evolution, the larger implications in CEDA and the ESD Alliance naming Andrzej Strojwas as this year’s Kaufman recipient are profound: The problems associated with electronic systems are not so much in the design these days, but in the extraordinary difficulties associated with manufacturing those designs. It’s really tough, as you all know, when the structures being manufactured are smaller than the wavelengths of light used to etch them.

Which bring us back to Dr. Strojwas. He has been CTO at PDF for 20 years. Back in the last century/millennium, the problems of manufacturing below 193 nanometers could only have been guessed at, yet the company was already working on the intriguing issues of capturing post-manufacturing data and somehow packaging it up to make it useful: How does the semiconductor supply chain glean vital information about the vagaries of manufacturing a real chip and send it back up to the designers so they can learn from the reality when they put pen to paper to design the next hypothetical?

This engineering of the engineering demands scientific curiosity, steely eyed attitudes towards the realities of physics and material science, and a large dollop of business savvy to navigate between the needs and demands of the foundries and the needs and demands of the designers. Let’s allow Dr. Strojwas to take it from here. We spoke by phone this week after his award was announced.


Chuck’s Posse: Keeping DAC Weird, Nerdy, Alive

Tuesday, June 7th, 2016


A big 10-gallon hats-off to Charles Alpert & Team
for injecting fresh creativity and energy into the 53rd annual Design Automation Conference. Those who knew little about Alpert, and I’m among those few, were overwhelmed by the DAC General Chair and Host of the Opening Session who took the stage Monday morning in Austin.

Straightaway, Charles shed his corporate persona in favor of his Texas roots, welcomed us all to his home town, asked that we call him Chuck, offered photos and first names only of the entire DAC Executive Committee, showed us a map of a new and innovate layout for the DAC Exhibit Hall – including a central boulevard that Baron Haussmann himself would have celebrated – and then asked us to help him do two things:

Keep Austin Weird, apparently a principle plank in the City’s Charter, and ergo to Keep DAC Weird, as well as Nerdy, Fun and Alive. And no sooner did Chuck extend this request, than it was …


Bob Smith: Confidence drives ESD Alliance

Thursday, April 7th, 2016


Several weeks ago, before the EDA Consortium was re-branded as the ESD Alliance
, I had a chance to speak by phone with Bob Smith, Executive Director of the organization. I started by asking what concerned him the most about the re-launch. Bob was too optimistic to pick up on that negative note.

Instead he said, “It looks like we’re going to have a really good turnout for our event next week on March 30th, with well over 100 people expected. We are billing the evening as 90-percent social and only 10-percent business. I’ll speak for about 5 minutes and no longer, introducing the new name for EDAC.

“Mostly we want to have a get-together where people who haven’t seen each for a long time can enjoy catching up. We honestly hope that people will just have a good time. Also, it’s great that a number of the board members will be there.”


ESD Alliance: If Edsel Ford had a twin sister

Thursday, March 31st, 2016


As much as the energetic re-branding of the EDA Consortium is to be admired
, the name of the new organization is causing distress: If you want to find out more about the newly launched ESD Alliance, your online search will be fraught with angst. Why?


DownStream: Solutions for Post Processing PCB Designs
Verific: SystemVerilog & VHDL Parsers

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