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 What Would Joe Do?

Posts Tagged ‘EDAC’

ESD Alliance: If Edsel Ford had a twin sister

Thursday, March 31st, 2016


As much as the energetic re-branding of the EDA Consortium is to be admired
, the name of the new organization is causing distress: If you want to find out more about the newly launched ESD Alliance, your online search will be fraught with angst. Why?


Ajoy Bose: The Man Behind the Microchip

Thursday, March 10th, 2016


You would probably have learned more about Ajoy Bose
by reading his biography than by attending Jim Hogan’s gentle exercise in collegiality on Tuesday night, March 1st, in Silicon Valley. The conversation between these two giants of EDA, hosted by EDAC as part of DVCon week, was consistently unstructured, whimsical and seemingly without outline.

The next day, I sat in a coffee shop and struggled to find a handle with which to write a coherent summary of the previous night’s random access memory album. But that handle would not reveal itself.

Then I happened to glance over to a nearby table where another caffeine addict was buried in a book: The Man Behind the Microchip. I asked the addict who exactly was the subject of the book and the answer came back: Robert Noyce.

So Robert Noyce is the man behind the microchip, I pondered. The only man behind the microchip? Like Steve Jobs invented the iPod/iPad/iPhone? Or Thomas Edison invented the electric light?

No wonder, I realized, it was hard to get a handle on the previous night’s Hogan/Bose interview. They didn’t do anything. Robert Noyce did it all. And without help. Hogan and Bose did nothing, and ergo had nothing to offer their audience.

These two were not part of a vast conspiracy of contributors, all adding their particular drips and drops of innovation into the trickle of technology, that rolled into a small creek of creativity, that ran into a moderate-sized stream of science-turned-engineering, which poured into a roaring river of real change, which crashed into a seething sea of twenty-first century digital life.

Of course, that’s nonsense. Robert Noyce did not do everything, and Hogan and Bose did not do nothing.


DVCon Week: Bose and Hogan to Showcase Gravitas

Wednesday, February 10th, 2016


Sometimes you just gotta wonder
what happens behind the closed doors of the executive suite. Last June, when Synopsys acquired Atrenta, Atrenta’s founder – a distinguished technologist, alum of IIT Kanpur, UT Austin, Bell Labs, Cadence and Interra, and profoundly well-seasoned EDA leader – closed the door on his leadership role at the company he founded 14 years before.

I will admit, I do not know if Dr. Ajoy Bose actually ever reported to duty at Synopsys last summer – the received wisdom would have us believe he needed to set foot there long enough to help his team transition into the Big Purple – but in truth, it is hard to imagine him ever playing second fiddle to Dr. Aart de Geus or Dr. Chi-Foon Chan, or anyone else for that matter. He is a man of that much dignity and gravitas.

Of course, if Bose did punch a time clock at Synopsys, it was for nary a nanosecond in geologic time. It’s been 9 months since the acquisition and now Bose is clearly free to speak in public about the past, present and future of the industry he has helped to create. That surely would not be happening if Bose was just a node in the org chart that has Chan and de Geus at the top of the pyramid.

So there’s one half of the good news included herein.


Yesterday & Tomorrow: EDA & IP shine … today, not so much

Thursday, January 7th, 2016


If you’re interested in the past
, the third quarter of 2015 is a good place to start: the EDA/IP industries did very well from July through September last year. EDAC’s Market Statistics Service numbers, released this week, offer some of the details. Here’s the link if you want to delve in.

Easier however, is this brief summary of my January 5th phone call with Mentor’s perpetually optimistic CEO Wally Rhines, last year’s EDAC/CEDA Kaufman Award winner and this year’s EDAC spokesman [technically, every year’s].

Although there was snow and ice on the roads around Wilsonville, Oregon, when we talked, nothing could put a damper on Rhines’ sunny outlook for the industry he leads: “The third quarter last year was another great quarter for the EDA and IP industries. With 7.1 percent growth, it was really good and even stronger than usual.


EDA: Not so good in the ‘hood … or is it?

Thursday, December 10th, 2015


If Wednesday night’s EDAC event at their headquarters in San Jose
is any indication, things ain’t so good in the EDA ‘hood. There are no investors, no startups, no energy, no room for innovation, no luster, and ergo no young people.

Although, Jim Hogan – who shared the evening’s stage with Ansys/Apache VP & GM John Lee – said that if you think EDA’s bad, you should look at Google. According to Hogan, the luster’s gone at Google as well, buses transporting techies from Silicon Valley to their habitats elsewhere are running half empty, and nobody wants to be there anymore. The Google glam is gone, per Hogan, even though the overpaid youngsters he knows who work there are regularly pulling in salaries of $500k and holding an additional $500k in stock.

Hogan had no answer for how EDA was going to match those perks, but both he and Lee agreed that everything’s cyclical and therefore if everybody can just hold on for another 5 years, EDA will be back in fashion.

Meanwhile, it still ain’t so good in the EDA hood … or is it?


Wally Rhines: just the 7th Inning Stretch

Thursday, November 12th, 2015


Joyful relief probably best describes this evening’s event at the Fourth Street Summit Center in San Jose where the glitterati of EDA gathered to honor Mentor CEO Wally Rhines with a long-overdue CEDA/EDAC-sponsored Kaufman Award. Joyful relief and a sense of delicious mischief.

One should have known something was up when the trio in the corner – during cocktails on the 7th floor overlooking scenic downtown San Jose – launched into a tango so compelling one was forced to look over to the source of the music. Surprisingly and not surprisingly, it included Bob Gardner on bass. Tango and all, the music sashayed its way through the lively mesh of conversation that defined the crowded room in that pre-dinner hour.

When enough yummy hors d’oeuvres had been consumed, and just the right amount of Jazz Cellars wine – the winemaker himself now serving as the Executive Director of EDAC – the gong sounded, doors opened at one end of the room, and huge clumps of happy revelers jostled into the adjoining hall to seek out their assigned tables and grab their chairs, all anticipating good food and great fun.

With at least 200 people in attendance, CEDA and EDAC did not disappoint. Of course, it’s hard to avoid a home run when the irrepressible Wally Rhines is at the center of the play, but this evening CEDA/EDAC delivered up something more akin to a grand slam.


Simon Davidmann: EDAC must evolve on multiple fronts

Thursday, October 15th, 2015


Imperas Founder & CEO Simon Davidmann has been thinking about the EDA industry for a while, and the consortium that represents it. And like a lot of observers, he thinks change is in the air. In previous blogs, I myself have predicted that EDAC will evolve to offer better representation to IP providers, but Davidmann believes changes in the consortium will be even more dramatic.

“When EDAC was started,” Davidmann said in a recent phone call, “it was about CAD tools. But design automation has evolved from schematic layout and simulation to a point where everything is focused on really big designs. Yes, IP is a fundamental part of that evolution and companies like Synopsys have made a lot of investment in IP, so EDAC has no problem including IP in its landscape.

“But real problems today and tomorrow are about dealing with large systems on chips. Something that is moving the focus in the industry to software. Chip design is no longer just about design tools and IP, it’s about systems, and the software that runs on those platforms.

“As a consortium designed to help companies in the design automation business, therefore, EDAC has to look at not just design tools and IP. It also has to look at systems and software. An emerging technology, quickly moving into the mainstream, is virtual platforms for software development. Of course, Synopsys is investing in virtual platforms – an indication of the importance of such things in the design process.


EDAC’s Elephants in the Room: Do Patents Promote or Prohibit?

Wednesday, October 7th, 2015


If you already know that EDAC is hosting a panel in San Jose on October 29th – “Patents & Patents Litigation: Develop, Strengthen, and Protect Your Intellectual Property” – you know the participants come from a variety of backgrounds:

John Cabeca, Director of the Silicon Valley US Patent & Trademarks Office; Karna Nisewaner, Associate General Counsel at Cadence; Robert Sachs, Partner at Fenwick & West; John Vandenberg, Partner at Klarquist Sparkman; Salumeh Loesch, Associate at Klarquist Sparkman; and Samuel Liccardo, Mayor of San Jose.

You probably also know, however, that no matter how much optimism and happy talk is thrown at the topic of patents – how to craft them, prosecute and litigate – the underlying controversy will never go away.

That catastrophic and philosophical disconnect between:


Camposano & Zelnik: Sage-DA promotes EDA Evangelism

Thursday, August 27th, 2015


Blogs are a dime-a-dozen, but you’re going to want to read this one if you want to know why distinguished veterans of EDA continue to evangelize for the viability and vitality of the industry.

On a phone call this week with Raul Camposano, newly-minted CEO of Sage Design Automation, and Coby Zelnik, President and Co-founder of the company, the point was driven home repeatedly: There’s as much of a future in EDA as there is a past, no matter what the current demographics may imply. Evolving demand in the CAD-tool marketplace means EDA companies will continue to emerge to meet that demand.


#52DAC Day Zero: Ten Astonishing Bits

Sunday, June 7th, 2015


Omygosh, DAC’s here again! Has it already been a year? Apparently yes, and apparently once again the Design Automation Conference is going to be great. And how does one know? Because once again the DAC Executive Committee is great, lead in 2015 by the more-than-capable Anne Cirkel (Mentor’s own). Everything from academia to industry, from networking to hard-core learning (read, ‘Nerd Alert!)’, from food and libation to product announcements: DAC is always special.

So today is Sunday, which in the world of DAC is a lovely day full of workshops for those interested in the newest, and social opportunities for those interested in the noshing and nattering. Sunday is also lovely, because it’s a moment for astonishing realizations, and this year’s 52nd DAC Sunday is no different. Here are my 10 favs:

10 – Per Stanford’s Philip Wong speaking in Workshop 2, carbon nanotubes are smooth which helps with mobility-restricting surface roughness and band-gap issues. Also CNTs are no longer “a bowl of spaghetti” when manufactured. Now they’re 99% orderly and courteously aligned. (read, ‘Is asking about the other 1% a legitimate question?’)

9 – EDA’s own Karen Bartleson of SNPS fame, has not only just completed 2 years of distinguished service as President of IEEE’s worldwide Standards Organization, she’s now been nominated to serve as President of the Whole Enchilada; Bartleson’s running for President of the IEEE itself. In a word, Wow!

8 – Design Automation Summer School, for those who have not been keeping up (read, ‘me’), is no longer a week-long confab in July. These days Summer School is a one-day event on DAC Sunday. Still highly attended and full of pithy content for The Young & The Restless in EDA.


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