What Would Joe Do?

Posts Tagged ‘EDAC’

DAC 2013: Austin City Limits

Thursday, May 2nd, 2013

 

Wednesday night, at the outset of the EDAC Jim Hogan/Joe Costello event, the DAC 2013 General Chair, Synopsys’ Yervant Zorian, took the stage to present a plethora of reasons why you should be coming to DAC in Austin in June. Here’s his list in the order in which it was presented:

No. 7 – When the DAC Executive Committee went looking for Austin-based EDA folks to assist in connecting the design community in Texas to the folks who plan DAC, the EC expected 3 or 4 persons to respond. Instead, over 35 people raised their hands and hence the Austin-based DAC committee is huge and has done a great job.

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Cicero to Costello: Know your audience, breathlessly

Wednesday, May 1st, 2013

 

Joe Costello came to town tonight and wowed his acolytes.

Thanks to EDAC, Kathryn Kranen, Steve Pollock, Bob Gardner, Jennifer Cermak, Jill Jacobs, Gloria Nichols, and CadenceJim Hogan hosted Costello on stage at Cadence’s San Jose Headquarters for a 90-minute event that was one part Reunion Tour [lotsa Cadence alums in the audience in addition to the two on stage], one part Pity Party for Mentor Joe & Mentor Jim [oh so many visits to VCs who failed to embrace a startup's pitch], and one part Brag Fest for VC Joe & VC Jim [oh so many visits from potential startups whose pitch we simply could not embrace].

Add up those parts and you’ve still only got half of the content of tonight’s event; the other half of the Joe Costello Love-in consisted of a detailed Lesson in Rhetoric. Perhaps not surprising, given that the event was titled: Joe Costello Shares His Secrets for Communicating a Compelling Company Story. What is surprising is how closely Costello’s advice to his adoring audience mirrored Cicero’s Five Canons of Rhetoric.

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2013 Kaufman Award: U.C. Berkeley’s Chenming Hu

Wednesday, April 3rd, 2013

 

The EDA Consortium and the IEEE Council of EDA together announced today the recipient of this year’s Phil Kaufman Award for distinguished contributions to EDA – Chenming Hu, TSMC Distinguished Professor of the Graduate School at U.C. Berkeley.

Per the Press Release: “Dr. Chenming Hu is being recognized for his contributions in device physics, device modeling, and device reliability through BSIM and BERT models that have transformed the semiconductor manufacturing and EDA industries. Dr. Hu’s team invented the revolutionary 3D finFET transistor structure that simultaneously achieves size and power reduction to enable continued scaling of the microelectronic chips.”

Prof. Hu is a marvelous choice on the part of both EDAC and CEDA, but it is important to note that his contributions in EDA are the basis for the Phil Kaufman Award, not his work on the finFET – even though the latter is the hot topic in semiconductors today.

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Rhines: roadmaps built on EDAC and Gary Smith

Monday, April 1st, 2013

 

EDAC’s Market Statistics Service today announced Q4 2012 revenue and happily reported a 4.6 percent increase, year over year, compared with Q4 2011. Per the press release: “Sequential EDA revenue for Q4 2012 increased 9.8 percent compared to Q3 2012, while the four-quarters moving average, which compares the most recent four quarters to the prior four quarters, increased by 6.7 percent.”

Mentor Graphics Chairman & CEO Wally Rhines confirmed the industry’s good news in a phone call to discuss the MSS numbers. “A 6.7 percent increase is good and continues a reasonable mid-single digit trend in growth rate,” he said.

“Also, growth in the industry was pretty uniform around the world, except for Japan which showed a little weakness. Surprisingly, Europe was the strongest, while from a product category point of view, things remain strong across the front end, particularly in printed circuit boards. And interestingly, the survey data showed that the IP sold by EDA companies was stronger [in the market] than that sold by IP companies.”

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Accolade Opps: January 18th and 31st deadlines loom

Thursday, November 22nd, 2012

 

If you are looking for an opportunity to express your satisfaction with a colleague’s contributions to the world you work in, two outstanding chances currently present themselves. But take care: The deadlines for submitting your nominations quickly approach.

First, Accellera Systems Initiative [a.k.a. Accellera] has set January 18th as the deadline for submitting nominations for its 2013 Technical Excellence Award. Per the organization: “The Award recognizes outstanding contributions in the creation of EDA and IP standards [which are then contributed to the IEEE Standards Association] by a member of an Accellera technical committee.

“Any individual who is a member of an Accellera technical committee is eligible to receive the award, which will be presented at Accellera Systems Initiative Day during DVCon 2013 next February in San Jose. Candidates may be nominated by the industry at large and are endorsed by Accellera committee members. To nominate an individual, visit Accellera.org.”

If you want to do something really dramatic, however, the EDA Consortium is currently accepting nominations for its annual EDAC/CEDA-sponsored Phil Kaufman Award, which these organizations frequently refer to as the Noble Prize of EDA.

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Phil Kaufman: At the heart of the matter

Thursday, September 27th, 2012

 

If you knew Phil Kaufman, you would have known how old he was when he died. Brief details of his life can be found through searching online: His last post was CEO of Quickturn, he died while on a business trip to Japan in July 1992, and the EDA Consortium established the Kaufman Award in his honor the following year.

This information is all readily available, but Phil Kaufman’s age at the time of his death is not so easily found. And why would that information be important?

By all reports, Phil Kaufman died of a heart attack, yet clearly he was fully engaged in his career at the time, which indicates his sudden death came as a shock to his family and colleagues. Did he know he had a problem? Did he have a history of cardiac disease? Was he being tracked by a doctor? Was the stress of the job just too much for someone whose health was compromised? I didn’t know Phil Kaufman, so I don’t know the answers to any of these questions.

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Autumn Destinations: a sampling of upcoming conferences

Wednesday, August 29th, 2012

 

As Labor Day Weekend comes to a close, summer is officially over. Now it’s time to look out across the next 4 months and figure out how you’re going to spend your conference travel budget. Here’s just a small sampling of the many excellent options available to you.

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* IMAPS: International Symposium on Microelectronics
September 9-13
San Diego Convention Center

* CICC: Custom Integrated Circuits Conference
September 9-12
Double Tree Hotel, San Jose

* HPEC: High Performance Extreme Computing Conference
September 10-12
Westin Hotel, Waltham

* IDC: Intel Developers Conference
September 11-13
Moscone Center, San Francisco

* Design East: The Center of the Engineering Universe
September 17-20
Hynes Center, Boston

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Jim Hogan: Surf & Turf in Santa Cruz

Thursday, July 26th, 2012

 

There are three things to remember about Jim Hogan: He’s an affable guy, he’s usually sporting a Hawaiian shirt, and he’s extremely accessible; when you interview him, he’s able to talk to you without a PR person sitting at his elbow. I spoke with Jim by phone in late July.

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WWJD: How are you doing, and what’s up with this upcoming surfing-themed fundraiser you’re hosting?

Jim Hogan: I’d doing great, and yeah – that’s an annual fund raiser we host. I live in Santa Cruz, where life is pretty easy and my kids surf.

Also I work a lot with Jill Jacobs [Mod Marketing], who’s got relatives here in Santa Cruz. Jill was my coordinator for roadshows at Cadence and still does logistics for some of my startups. Her relatives are just a great family and are neighbors with Jack O’Neal [surfing entrepreneur and credited by many for inventing the wetsuit] who’s always donating to charities here.

Santa Cruz isn’t too far from the Valley, and I always have a lot of fun when we put these two crowds together, the surfers and the technology folks. For me, it’s kind of like the parties we had at my frat in college. You pick the day, buy the beer, and invite a bunch of people. [laughing] Maybe we’ve scaled up a little bit since then. Now my frat parties have a somewhat corporate feel.

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49DAC Unplugged: Bob, Chris, Ry, Steve, Jennifer, Wally, Jill, Lee

Monday, June 4th, 2012

 

DAC started with a boom on Sunday night, June 3rd. EDAC reports that 900 people registered for the opening reception, and by the crush of people in Salon 7 in the basement of the San Francisco Marriott Hotel, it looked like everybody showed up. [Although perhaps not quite 900...]

Setting up my word processor on a cocktail table at the back of the crowd, I manged to see numerous thought leaders in EDA as they swam by, in and out of the stream of people that swirled throughout the wine, buzz & music-laden ballroom as EDAC’s Executive Director Bob Gardner’s Jazz Trio entertained up on stage.

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Kathryn Kranen: the paradigm shifts at EDAC

Thursday, May 31st, 2012

 

Stop the presses! Someone other than the CEO of Mentor, Synopsys, or Cadence is going to be the Chair of EDAC.

What? Has the world come to an end?

Nope, but it turns out that even staid EDAC has, at last, learned how to innovate. It turns out that Mentor, Synopsys, and Cadence have, at least, seen the light and decided that they shouldn’t always be at the head of the class. As of yesterday, May 31st, there’s a new Chair at EDAC and it’s Kathryn Kranen, President & CEO at Jasper Design Automation.

Kathryn, of course, is well known within the EDA community. She’s been CEO at Jasper since 2003. Prior to Jasper, Kathryn was CEO of Verisity Design, and earlier on served as VP of North American sales at Quickturn. At the outset of her career, after earning a BSEE at Texas A&M, she worked as a design engineer at Rockwell, and then joined Daisy Systems in advance of her role at Quickturn.

In addition, Kathryn was named the 2005 recipient of the Marie R. Pistilli Woman in EDA Achievement Award, and has been an extremely hard working member of the Board of Directors of EDAC for many years.

I am personally elated at the news, and wish Kathryn all the best!

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