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Posts Tagged ‘EDA360’

Coverity’s Kuehlmann: Success means Crossing the Chasm

Thursday, March 27th, 2014

 

The last time I had a lengthy conversation with Dr. Andreas Kuehlmann, he was director of Cadence Research Labs, housed in an off-campus office building just across the street from U.C. Berkeley. I spent an hour touring the lab, located on several floors there, with Kuehlmann as my tour guide.

First launched in 1993, by 2007 the Cadence lab was enjoying incredible new facilities when I visited, heavily kitted out with shiny work stations, high-end desks, fancy seating, gleaming conference rooms, and the usual array of tech-toys one expected to be on-site to entertain the young fanciful ones whose creativity apparently relied on having their work stations and their play stations positioned in close proximity

At the time, Mike Fister was King at Cadence. His reign, although now thoroughly besmirched by history, included in the plus column the company’s ongoing funding and encouragement of their Berkeley-based BlueSky TechLab/PlayPen.

During my visit in December 2007, my tour guide explained in great detail how Fister had been there several days before and had again reassured Kuehlmann that he had at his disposal all of Cadence’s resources: Kuehlmann’s job was not to worry about funding, only to worry about the rate at which his feisty group of wunderkinds were turning out innovative ideas that could be embraced by the mainline Cadence organization and brought to market.

Wow, what a gig, I probably said at the time, and Kuehlmann probably agreed: Cool digs just a few quick steps away from Cal’s engineering brain-trust, cool young folks soldiering away all around him, and a way cool corner office for the lab’s director that looked straight out to the Golden Gate Bridge. What wasn’t to like about that set-up?

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CDNS: What a difference a year [or 2] makes

Thursday, July 26th, 2012

 

We’re coming up on almost four years, full on, since the momentous events of 15 October 2008 when the entire top executive team at Cadence exited stage left.

At the time, of course, the world was paying a shade less attention to EDA, and a shade more attention to a global crisis unfolding minute-by-minute featuring household concepts such as bankruptcy, subprime mortgages, and derivatives, and household names such as Lehman Brothers, AIG, Merrill Lynch, Bank of America, Goldman Sachs, Morgan Stanley, Washington Mutual, JPMorgan, Wachovia, CitiGroup, and the FDIC, to name a few.

Meanwhile, the folks who held CDNS in mid-October 2008 were holding shares that had lost almost 80% of their value over the previous 12 months, plummeting from $20+/share to around $4/share in that time frame.

The world may have been consumed by news of the larger global meltdown in October 2008, but various CDNS shareholders were sufficiently focused on the disaster at Cadence to precipitate upwards of a dozen class-action suits against the company in protest.

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SWVP: Gary Smith’s Four Horsemen of the Approximation

Thursday, June 14th, 2012

 

Everybody loves the phrase, Four Horsemen of the Apocalypse, but usually don’t remember the specifics. According to Wikipedia, the horsemen each ride a steed of a different color – white, red, black, and pale – and thunder towards us bearing apocalyptic messages of Conquest, War, Famine and Death. You know: The stuff of video games and CGI blockbusters. Ignore them and you lose.

This year at DAC, GSEDA analyst Gary Smith presented his own apocalyptic message in back-to-back presentations on Sunday evening, June 3rd, and again on Monday morning, June 4th.

Why was Smith’s message apocalyptic? Because he too had four horsemen, and they too cannot be ignored. Without them, products will fail. It’s that simple.

Smith’s horsemen are neither rapacious nor ravaging, however. Instead, they represent the methodical four-step process for co-development of hardware and software, which if done properly moves to completion in carefully controlled lock-step and produces successful results.

Replacing Apocalypse with Approximation, Gary Smith’s Four Horsemen of the Approximation represent Design Exploration (not Conquest), Making Apps (not War), Firmware (not Famine), and Sales & Marketing (not Death).

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