Posts Tagged ‘EDA’
Wednesday, July 12th, 2017
It’s happening. EDA is on its way out, and for good reason. The Millennials are lazy, can’t write or spell, don’t take direction well [if at all], don’t feel connected to The Corporation or relish reporting to The Man, and are annoyingly obsessed with work-life balance. A useless lot. What’s EDA going to do with them?
Instead, EDA’s going to turn to the vast armies of young worker bees coding away in geographies other than Northern California, Austin, Boston or Portland.
EDA is turning to the geographies where people are more concerned about career growth than work-life balance, and that’s usually on the other side of the International Date Line.
And really – it’s not like EDA doesn’t already know the way to those places. How many thousands of the 30k people ostensibly working in EDA today already work on the opposite side of the world from the hallowed ground where the Millennials are beginning to hold sway?
Thursday, March 23rd, 2017
Something historic and poignant is taking place on Thursday, April 6th, that should be of interest to absolutely everyone in the EDA and IP communities. The four most powerful men in these two industries will be on stage for an ESD Alliance panel discussion led by Semiconductor Engineering’s Ed Sperling.
The four panelists include Synopsys Chairman & CEO Aart de Geus, Cadence President & CEO Lip-Bu Tan, Mentor Graphics Chairman & CEO Wally Rhines, and ARM CEO Simon Segars.
The April 6th event will be historic because these Big Four unequivocally define EDA and IP – just as Stanford, Huntington, Hopkins, and Crocker defined Railroads in the West – and it’ll be poignant because you’ll never see them together again. Too many changes ahead.
Of course, the ESDA panel will also be whimsical: You’ll know no more about these CEOs and their companies at the end of the evening than you knew when you first arrived. That doesn’t mean the evening won’t be entertaining.
Thursday, August 25th, 2016
Real Intent, a Silicon Valley-based EDA company, has been underway since 1999. That’s a lot of time for a company to continue to succeed amidst the shifting sands of an industry that specializes in either acquiring smaller companies or under-cutting their prices until the smaller companies simply close their doors.
In other words, Real Intent is a survivor and tells a remarkable story of steady perseverance and a well-established, respectful relationship with its customer base. Without both of these things, the company could not have remained viable.
This week, I enjoyed an excellent phone call with company CEO, Prakash Narain, a conversation of particular interest because Dr. Narain spoke candidly of the challenges that face small EDA companies in the current business climate.
Thursday, June 30th, 2016
Exuberance and Optimism: the only two words required to describe EDA-Careers’ Mark Gilbert – even after 20 years in the trenches sorting out the who what and where of just about everybody in the EDA industry. Yes, he self-identifies as the fun guy in the white suit, seen hither and yon wherever the EDA Nation chooses to confab, but in reality he’s the good guy in the white hat who’s going to tell it to you straight, about your career and your goals.
Also by his own description, Mark Gilbert is “the big fish in a little pond” who serves as the leading head hunter and career counselor extraordinaire of EDA.
I was lucky enough to speak with Gilbert by phone this week. As he and I were both on the East Coast, coordinating the hour of the call was easy. Our conversation started with the usual query: How did you get started in this business?
Thursday, April 21st, 2016
Just as Auguste Rodin revived the art of sculpture at the end of the 19th century in Europe, and Wynton Marsalis rescued the art of jazz by the end of the 20th century in America, here in the 21st century University of Illinois CS professor Rob Rutenbar is resurrecting the art of teaching VLSI design around the world.
He’s doing that via his Coursera-based online class entitled VLSI CAD: Logic to Layout, a course with an enrollment that defies comprehension. Per Rutenbar’s own whimsy: “There are about 25,000 people working in the EDA industry today. About 55,000 of them have signed up for my class.”
I had a chance to speak by phone with Dr. Rutenbar earlier this week. He was sitting in his office in Urbana-Champaign, but looking out an academic landscape that encompasses the entire world.
[hint: a MOOC is a Massively Open Online Course.]
Thursday, December 10th, 2015
If Wednesday night’s EDAC event at their headquarters in San Jose is any indication, things ain’t so good in the EDA ‘hood. There are no investors, no startups, no energy, no room for innovation, no luster, and ergo no young people.
Although, Jim Hogan – who shared the evening’s stage with Ansys/Apache VP & GM John Lee – said that if you think EDA’s bad, you should look at Google. According to Hogan, the luster’s gone at Google as well, buses transporting techies from Silicon Valley to their habitats elsewhere are running half empty, and nobody wants to be there anymore. The Google glam is gone, per Hogan, even though the overpaid youngsters he knows who work there are regularly pulling in salaries of $500k and holding an additional $500k in stock.
Hogan had no answer for how EDA was going to match those perks, but both he and Lee agreed that everything’s cyclical and therefore if everybody can just hold on for another 5 years, EDA will be back in fashion.
Meanwhile, it still ain’t so good in the EDA hood … or is it?
Tuesday, July 7th, 2015
On behalf of IBSystems and my own family, we extend our very deepest condolences to the family of Gary Smith, his children, grandchildren, and the love of his life, Lori Kate. Gary was an extraordinary man.
[The following article from EDA Confidential was posted online in May 2004, with an abbreviated version first posted in EDA Vision in July 2001.]
Gary Smith: The Oracle at Delphi has nothing on the Chief EDA Analyst at Dataquest
Starting and ending with the Tao is pretty enigmatic stuff when, in the middle of the stream, you find a bass-toting, black-leather-clad blues musician fresh out of the Naval Academy living in a shack in the midst of Silicon Valley.
That pretty much summarizes Gary Smith for those who know him. For those who don’t, to quote from an introduction to Gary I heard at a panel last year where he was acting as moderator, “If anyone in this room doesn’t know who Gary Smith is, they don’t belong in this room.”
For a number of years, Gary Smith has been (and by the looks of things will continue to be) the single most important prognosticator in EDA. The industry listens to Gary, at DAC and a thousand other venues over the course of the year. They bank on his annual numbers reporting on the health of the industry. They pin his EDA Landscape poster up on the wall to keep track of which companies are which in the here today/acquired tomorrow world of EDA. They take their business plans and nascent product ideas to him and hope for his blessings. They quote him. They court him. They keep him busy. And, apparently, he loves it — taking all of the adulation in stride with a smile and a nod. Which is what you would expect from a guy who takes Eastern philosophies seriously and incorporates them into his mindset and lifestyle.
The rest of Gary’s story is as follows. However, if you believe as Gary does that “less is more,” you needn’t read on. Based on what you’ve read, you already know him.
Thursday, January 29th, 2015
Despite the international hype over the rich and famous of Silicon Valley, the truth is far less glamorous. In fact, I would estimate that for every gazillionaire that’s celebrated for having “won” in the tech sector in Northern California, there are a good half million people behind him or her that have not. That have not “won” big, but have simply showed up for work each and every day in the Valley, labored away intelligently year after year, and lived out lives of quiet contribution — not quiet desperation — implementing ideas, engineering better bits of this system or that, and helping to direct business decisions and market strategies deep within the organizations that reside here.
These are not the people who are in the headlines of the lay press, the business press, or the lead story in tech pubs. And even though it seems these lesser heroes are supposed to read the stories in the press and pubs about their more successful colleagues, they probably don’t. They don’t believe the hype. They don’t believe Steve Jobs invented the iPhone. They don’t believe the streets of Silicon Valley are paved in gold.
Wednesday, November 19th, 2014
Sometimes shocking news arrives quietly, like fog over the Bay. In the very first sentence of his glamorous November 3rd keynote at ICCAD in Silicon Valley, Bosch VP of Engineering Peter van Staa bluntly told his audience that EDA would “probably not” help solve the problems related to electronic designs for the cars of the future. He then spent the next 45 minutes explaining instead how Bosch would.
“Bosch is unique,” van Staa said. With 42,000 employees and 4.5 billion euros spent in 2013 alone for R&D across multiple silos – energy and building technologies, consumer goods, industrial controls, and mobile “solutions” [anything driven by an engine being a particular focus] – the Stuttgart-based company is spewing out “an invention every 25 minutes.” [Can any EDA company make such a claim?]
Wednesday, October 8th, 2014
Exhibiting that unique combo of energy, hubris, and eloquence that’s the hallmark of Silicon Valley CEOs everywhere, Kathryn Kranen bid adieu to the EDA industry tonight. Sitting on the Cadence stage in conversation with Vista Ventures’ Jim Hogan – an event billed as part of EDAC’s ongoing Emerging Companies Series – Kranen walked the audience through highlights of her career, with special emphasis on the last 11 years serving as CEO at Jasper, a company she sold to Cadence earlier this year for a reported price of $174 million.
Up until the end of the evening, the exchange between these seasoned veterans of EDA proceeded as advertised – full of pithy advice on starting up startups, as well as enthusiastic endorsements of opportunities in the industry and good-natured banter between two highly successful people who know what it takes to grow and sell a company in high-tech. In the end, however, the evening turned out to be far, far more. It turned out to be Kathryn Kranen’s swan song in EDA.
Toward the end of her 90-minute interview with Hogan, things went historic when Kranen offered not only that she’s leaving Cadence just 4 months after the Jasper acquisition, but she’s leaving EDA completely. According to Kranen, she wants to serve at a company in the size range of Jasper, 100 to 150 employees, but enterprises of that scale are almost impossible to assemble these days in EDA. Since she wants to lead a moderately-sized company, but those options are not available here, she’s looking instead for opportunities outside the industry.