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Posts Tagged ‘EDA Consortium’

The Dictates of Fate: Andrzej Strojwas receives 2016 Kaufman Award

Thursday, September 29th, 2016

 


Dr. Andrzej J. Strojwas
, professor of Electrical and Computer Engineering at Carnegie Mellon University, has been named recipient of the 2016 Phil Kaufman Award for Distinguished Contributions to Electronic System Design.

Interestingly, this is the first year that the Kaufman award is being presented for contributions to Electronic System Design, not EDA. Very appropriate given that Strojwas’ contributions are in manufacturing and not design. Prof. Stojwas is CTO at PDF Solutions, which per company CEO John Kibarian has never been an EDA company. And with Kibarian serving as co-chair of the ESD Alliance, the organization formerly known as EDAC has now fully embraced its role across the entirety of electronic system design.

Besides this nod to EDAC’s ongoing evolution, the larger implications in CEDA and the ESD Alliance naming Andrzej Strojwas as this year’s Kaufman recipient are profound: The problems associated with electronic systems are not so much in the design these days, but in the extraordinary difficulties associated with manufacturing those designs. It’s really tough, as you all know, when the structures being manufactured are smaller than the wavelengths of light used to etch them.

Which bring us back to Dr. Strojwas. He has been CTO at PDF for 20 years. Back in the last century/millennium, the problems of manufacturing below 193 nanometers could only have been guessed at, yet the company was already working on the intriguing issues of capturing post-manufacturing data and somehow packaging it up to make it useful: How does the semiconductor supply chain glean vital information about the vagaries of manufacturing a real chip and send it back up to the designers so they can learn from the reality when they put pen to paper to design the next hypothetical?

This engineering of the engineering demands scientific curiosity, steely eyed attitudes towards the realities of physics and material science, and a large dollop of business savvy to navigate between the needs and demands of the foundries and the needs and demands of the designers. Let’s allow Dr. Strojwas to take it from here. We spoke by phone this week after his award was announced.

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Bob Smith: Confidence drives ESD Alliance

Thursday, April 7th, 2016

 


Several weeks ago, before the EDA Consortium was re-branded as the ESD Alliance
, I had a chance to speak by phone with Bob Smith, Executive Director of the organization. I started by asking what concerned him the most about the re-launch. Bob was too optimistic to pick up on that negative note.

Instead he said, “It looks like we’re going to have a really good turnout for our event next week on March 30th, with well over 100 people expected. We are billing the evening as 90-percent social and only 10-percent business. I’ll speak for about 5 minutes and no longer, introducing the new name for EDAC.

“Mostly we want to have a get-together where people who haven’t seen each for a long time can enjoy catching up. We honestly hope that people will just have a good time. Also, it’s great that a number of the board members will be there.”

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ESD Alliance: If Edsel Ford had a twin sister

Thursday, March 31st, 2016

 


As much as the energetic re-branding of the EDA Consortium is to be admired
, the name of the new organization is causing distress: If you want to find out more about the newly launched ESD Alliance, your online search will be fraught with angst. Why?

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EDAC: Let’s give thanks, then Cross the Chasm

Thursday, November 26th, 2015

 


It’s Thanksgiving and time to give thanks.
Yes, we’re grateful for family, friends, and another year of opportunity in this tech-driven economy, but let’s also be grateful for EDAC. The Consortium is on a tear these days, offering programs, information, and networking with seemingly limitless zeal and energy.

Following two successful events in as many months – the Patents Panel in October and the Kaufman Award Dinner in November – EDAC is now offering in December another installment of their ongoing ‘Jim Hogan Emerging Companies Series.’ And given that EDAC’s food and wine in October and November were great, it’s pretty much guaranteed that this next event will really be gourmet. [hope, hope …]

But that’s not why EDAC’s December 9th event will be compelling; it’s the indefatigable Jim Hogan that will make it worth your while. Following a string of successful on-stage conversations over the last several years with seasoned EDA veterans such as Kathryn Kranen, Ravi Subramanian, and Joe Costello, the end-of-2015 edition will showcase Jim in conversation with Ansys GM & VP John Lee.

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Simon Davidmann: EDAC must evolve on multiple fronts

Thursday, October 15th, 2015

 

Imperas Founder & CEO Simon Davidmann has been thinking about the EDA industry for a while, and the consortium that represents it. And like a lot of observers, he thinks change is in the air. In previous blogs, I myself have predicted that EDAC will evolve to offer better representation to IP providers, but Davidmann believes changes in the consortium will be even more dramatic.

“When EDAC was started,” Davidmann said in a recent phone call, “it was about CAD tools. But design automation has evolved from schematic layout and simulation to a point where everything is focused on really big designs. Yes, IP is a fundamental part of that evolution and companies like Synopsys have made a lot of investment in IP, so EDAC has no problem including IP in its landscape.

“But real problems today and tomorrow are about dealing with large systems on chips. Something that is moving the focus in the industry to software. Chip design is no longer just about design tools and IP, it’s about systems, and the software that runs on those platforms.

“As a consortium designed to help companies in the design automation business, therefore, EDAC has to look at not just design tools and IP. It also has to look at systems and software. An emerging technology, quickly moving into the mainstream, is virtual platforms for software development. Of course, Synopsys is investing in virtual platforms – an indication of the importance of such things in the design process.

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EDAC’s Elephants in the Room: Do Patents Promote or Prohibit?

Wednesday, October 7th, 2015

 

If you already know that EDAC is hosting a panel in San Jose on October 29th – “Patents & Patents Litigation: Develop, Strengthen, and Protect Your Intellectual Property” – you know the participants come from a variety of backgrounds:

John Cabeca, Director of the Silicon Valley US Patent & Trademarks Office; Karna Nisewaner, Associate General Counsel at Cadence; Robert Sachs, Partner at Fenwick & West; John Vandenberg, Partner at Klarquist Sparkman; Salumeh Loesch, Associate at Klarquist Sparkman; and Samuel Liccardo, Mayor of San Jose.

You probably also know, however, that no matter how much optimism and happy talk is thrown at the topic of patents – how to craft them, prosecute and litigate – the underlying controversy will never go away.

That catastrophic and philosophical disconnect between:

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2015 Kaufman Award: Dr. Walden C. Rhines

Wednesday, September 9th, 2015

 

This week, the EDA Consortium and the IEEE Council on Electronic Design Automation announced Dr. Walden C. Rhines as recipient of the 2015 Phil Kaufman Award, the EDA industry’s highest commendation for contributions to the business and technology of tools for electronic design automation.

Per the Press Release: “Dr. Rhines is being recognized for growing the EDA and IC design industries through his efforts as a leading voice of EDA and for pioneering the evolution of IC design to SoCs design.”

EDAC Executive Director Robert Smith is quoted in the Press Release, acknowledging Rhines having serving as EDAC Board Chair five different times: “Dr. Rhines has helped drive EDAC to a position of leadership, creating a mechanism for the EDA industry to grow and address common issues. He has worked tirelessly to promote EDA as a key enabler, driving the growth of the worldwide semiconductor industry as well.”

Paul Cohen, Chair of EDAC’s Market Statistics Services, is also quoted, acknowledging Rhines’ energetic, quarterly efforts to publicize and explain – for the benefit of analysts and press alike – the ebb and flow of the EDA industry: “Dr. Rhines was involved from the beginning with the quarterly EDAC Market Statistics Services, [which is] based on detailed revenue numbers voluntarily reported in confidence by public and private EDA, semiconductor intellectual property and design service companies. Rhines remains a strong advocate of the program as it approaches its 20th year.”

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Kaufman Award: My vote goes to Wally

Thursday, August 20th, 2015

 

As you all know, the Kaufman Award is presented every 12 to 18 months by the EDA industry, with support from the EDA Consortium and the IEEE Council on EDA.

Year in and year out, an individual from industry or academia is honored for providing a “demonstrable impact on electronic design through contributions in the field of EDA,” an impact in business, or industry direction and promotion, or technology and engineering, or education and mentoring.

Based on those parameters, in recent years we’ve seen luminaries such as Dr. Lucio Lanza, Dr. Chenming Hu, Dr. C.L. Liu, Mr. Pat Pistilli, Dr. Randy Bryant, and Dr. Aart de Geus receive this highly coveted commendation in reflection of their hard work, innovation, and dedication to EDA.

Now the fall of the year is upon us, and even though there is no date as yet posted to the EDAC website to indicate which day and hour in November this year’s Kaufman Award will be presented, or to whom, it’s a good guess the info will not be long in coming. It’s my hope that when the news does break, the answer will be Dr. Walden C. Rhines.

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IDAC: What EDAC might have been

Wednesday, January 22nd, 2014

 

Before there was EDAC, there was IDAC. But before there was IDAC, there was just DA – Design Automation without Community or Consortium. The EDA industry consisted of a small number of large companies controlling the conversation, and a larger number of smaller companies who thought that if they linked hands they could do it better. It was Rick Carlson and Dave Millman who decided in 1986 to bring that group of small companies together to create IDAC, which stood for Independent Design Automation Companies.

According to Carlson, speaking on a recent phone call, “We wanted to get the small independent companies to work together in a cooperative way to deliver a solution, a flow, that was equal to or better than the big companies. And because even then, the leading-edge algorithms always came out of these small startups, we thought we had good solutions that the customers would appreciate.

“But there was a deeper, more fundamental issue that we hoped to solve by creating IDAC and that was how to grow the industry and foster innovation, whether in through a startup or an established player.”

Things didn’t work out exactly like Carlson and Millman had hoped for.

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Aart de Geus: Smartest guy in the room

Wednesday, October 16th, 2013

 

Several years ago, after a phone briefing about a new product launch, I received a call back from the PR counsel who had organized the meeting. She asked me if I had all the info I needed regarding the product and the company. I said yes, and offered a minor apology for asking too many pointed questions of the marketing manager during the interview.

She said, “Oh, that’s okay. Talking to you is like talking to Aart de Geus. It’s clear you both think you’re the smartest guy in the room.”

That comment has come to mind multiple times since then, for two reasons. One, you never really know what impression you leave with people until it comes out at some capricious moment. And two, Aart de Geus isn’t the smartest guy in the room, just because he thinks so. He’s the smartest guy in the room, because he really is the smartest guy in the room.

That’s particularly applicable today with the EDAC event celebrating the 50th Anniversary of the EDA industry about to commence this evening in Silicon Valley. Per the Consortium, a plethora of industry luminaries will be in attendance. Per this writer, none will be more luminary than Dr. de Geus. If you’re reading this, you’re probably pretty well versed in both the history of EDA and the history of Aart de Geus. Nonetheless, here’s the latter in a nutshell.

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