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 What Would Joe Do?

Posts Tagged ‘DVCon’

Fall Schedule: Let the games begin

Thursday, August 28th, 2014

 

With the advent of September, the fall conference season begins. Here are some upcoming meetings you may want to attend.

* DesignCon China – September 2-5 – Shenzhen
Last year close to 13,000 attended ICC-China. Expect even more to attend this year.

* Mentor Graphics Forum – September 3 & 5 – Shanghai & Beijing
Keynote will be given by Mentor CEO Dr. Wally Rhines, followed by President of ARM Greater China Allen Wu talking about the next 10 billion chips to be manufactured in China.

* IDF14: Intel Developers Forum – September 9-11 – San Francisco
Intel CEO Brain Krzanich will give opening keynote, followed by lots of talk about the IoT.

* PCB West 2014 – September 9-11 – Santa Clara
The most important conference of the year for board designers.

* Mentor U2U Automotive – September 10 – Dearborn
The debut of a new Mentor User2User event focusing on one of Mentor’s favorite core competencies.

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Agnisys: Automating spec checking

Tuesday, March 18th, 2014

 

Agnisys exhibited at DVCon several weeks ago in Silicon Valley, but within the time constraints of the show I didn’t have a chance to talk with them. Fortunately, that was remedied at 9 am this morning – 9:30 pm in Noida – during a phone call with company CEO Anupam Bakshi, who was visiting his team in India at the time of our conversation.

Prior to his involvement with Agnisys, Bakshi served at Avid Technology, PictureTel, Blackstone Consulting Group, Cadence, and Gateway Design Automation.

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WWJD – Let’s start with the elevator pitch. In 25 words or less, when did the company start and what do you do?

Bakshi – We started 6 or 7 years ago and are Massachusetts-based, although a lot of our development is done in Noida. Our products, called IDesignSpec, focus on the area that the big EDA companies don’t, providing an executable specification tool for chip design.

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CDNLive 2014: Delicious Sensory Overload

Wednesday, March 12th, 2014

 

In the spirit of full disclosure, Cadence paid for lunch yesterday for the Press Corps attending CDNLive 2014. We had a scrumptious gourmet meal at Tosca in the lobby of the Hyatt Regency before returning to the Santa Clara Convention Center next door to have an hour-long “one-on-one” with Cadence CEO Lip-Bu Tan. In truth, it was actually an hour-long “twenty-on-one” with CEO Tan, because all of the usual suspects EDA Press Corps was in the room throwing softball lobbing questions at Tan.

Over the course of the hour, we learned that CEO Tan has a host of different investment partners – sorry, didn’t write down the names – involved in his various VC-funded ventures that span everything from GoPro [the trendy wearable camera enterprise out of Half Moon Bay] to a fabless startup that he said can tape-out a design at 16 nanometers for a scant $15 million, rather than the usual $150 million being lamented today in the global press. [In fact, Tan mentioned so many ventures he’s involved with, it begs the question: How does he have time to run Cadence?]

We learned that CEO Tan is very excited about all of the technologies involved in the semiconductor design/supply chain, that he believes it’s a great time to be a player in the industry, and that Cadence is innovating rapidly on multiple fronts simultaneously. And if/whenever Tan senses that they’re slowing down in any particular area, he pushes Cadence Engineering to move forward even faster.

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2014: Conference Calendar Update

Thursday, January 9th, 2014

 

The New Year has arrived and with it a chance to reset the calendar for 2014. Following are only some of the conferences on the horizon. It’s interesting to look closely at the list to see which conferences are in direct scheduling conflict with each other.


* ASP-DAC 2014

Asia & South Pacific Design Automation Conference
Singapore – January 20-23

* DesignCon 2014

“Where the Chip Meets the Board”
Santa Clara – January 28-31

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Master & Commander: DVCon’s Stan Krolikoski

Wednesday, February 6th, 2013

 

Now in its 25th year, DVCon is coming up in a couple of weeks in Silicon Valley. In terms of process nodes, 25 years is about twelve generations. In terms of dog years, it’s about four generations. In terms of the life of Stan Krolikoski, however, 25 years is only part of one career. It’s also the amount of time Stan’s been going to DVCon, even though it had a different name when he attended the first such conference back in 1988.

When I spoke with Stan by phone earlier this week, I asked if he’s been to every single conference since then. He laughed and said, “Absolutely! Looking back to 1988 – despite all of the mergers, and the coming together of various conferences, and the end of the HDL wars – I’ve been to every one of them!”

There’s nobody else who’s been to them all? Stan laughed again, “I don’t think so. They’ve either retired, or left the industry. Although I do think Dennis Brophy has been coming for a long time, but probably not all the way back to the beginning.”

Where was the first conference held in 1988? Stan said, “It was in Newport Beach. Why? Who knows. Back in the day, a number of meetings were held in Newport Beach. Maybe it was a destination, or maybe it was because there were a lot of defense contractors in the area. Remember that VHDL-87 had just come out and the language had a connection to the Department of Defense.”

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Homework assignment: Synopsys Discovery VIP

Tuesday, February 28th, 2012

 

Your assignment, should you choose to accept it, is to understand the new VIP product suite out of Synopsys. That’s really not too hard – the press releases, FAQs, and presentations are all out there for the taking, if you just get your act together and do your homework.

Unfortunately, I hadn’t – at least, not before my phone call last Friday, February 24th, with Neill Mullinger, Group Marketing Manager for Verification IP at Synopsys, and Michael Sanie, Director of Verification Product Marketing.

The call went badly, I couldn’t fully grasp the subtleties of their presentation, and I was running late for another meeting. Turns out, if I had just studied the materials beforehand, not only would it have clarified things, we could have skipped the call completely. The info was all there in the marketing collateral.

Here’s what Niell and Michael were trying to tell me.

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Pop Quiz: The Standards Game

Friday, February 17th, 2012

 

Here’s your February Pop Quiz.

******************

1 – DVCon 2012 starts on February 27th. The conference was first held in _____.

a) 1989
b) 1995
c) 1998
d) 2003

2 – The IEEE Standards Association [IEEE-SA] oversees approximately _____ standards and _____ standards under development.

a) 500, 900
b) 800, 600
c) 900, 500
d) 700, 900

3 – The IEEE Standard associated with VHDL is _____.

a) IEEE Std 1064
b) IEEE Std 1076
c) IEEE Std 1164
d) IEEE Std 1176

4 – Accellera merged with _____ in 2011.

a) VSIA
b) OSCI
c) OCP-IP
d) OVI

5 – DVCon is managed by MP Associates, the same group that manages _____.

a) ICCAD
b) DesignCon
c) Semicon
d) ISQED

6 – The 2007 General Chair of DVCon was _____.

a) Tom Fitzpatrick
b) Stephen Bailey
c) Shankar Hemmady
d) Gabe Moretti

7 – SystemVerilog was donated to Accellera in _____.

a) 2000
b) 2001
c) 2002
d) 2003

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DVCon: You will be Tested

Friday, February 10th, 2012

 

Pay close attention. You will be tested on the following.

DVCon stands for Design & Verification Conference. Not surprisingly, it’s targeted at design and verification engineers. Despite rumors on the street, design and verification engineers are still two different types of employees, particularly at the big design houses. That’s why DVCon is applicable to both. Two disciplines. One conference.

DVCon happens every year around this time at the Double Tree Inn in San Jose. Approximately 700 people attend. The conference is 4 days long, including 2 days of tutorials on either side of 2 days of technical sessions. There’s always one major panel, this year on February 28th, that showcases industry execs. Famously, it used to be moderated by John Cooley. Now it’s moderated by JL Gray, who is also famous.

JL’s panel this year will include Ted Vucurevich, John  Costello (sic erat scriptum), Gary Smith, and Jim Hogan. If you do not know who these people are, perhaps you should not be coming to DVCon. Unless you’re a design or verification engineer, in which case that’s okay. You’ll probably know someone on the panel the next day hosted by Brian Bailey, who is not famous. He is legendary. Brian’s panel is about Hardware-Assisted Verification and includes people from Qualcomm, ARM, SpringSoft, Xilinx, and Cadence.

DVCon also has a major keynote, this year on February 29th, which features the CEO of one of the Big 3 EDA companies. Last year it was Mentor’s Wally Rhines. This year it’s Synopsys’ Aart de Geus. His talk is entitled: Principles for Success in IC Design. DVCon is well known for this type of positive thinking. Last year, JL Gray’s panel was entitled: Making Great Products Great. This year it’s entitled: The Resurgence of Chip Design. You will not find a keynote at DVCon entitled: Principles for Failure in IC Design, nor a panel entitled: Making Great Products Lousy. That kind of thinking is not what DVCon is all about.

DVCon is sponsored these days by Accellera Systems Initiative, a single organization created last year out of two separate organizations, Accellera and OSCI. That’s because both organizations are interested in system-level design. NASCUG is also interested in system-level design. It too has a presence at DVCon. If you don’t know what NASCUG means, click here. Meanwhile, remember that Accellera was itself created in 2000 out of two separate organizations, OVI and VHDL International. This type of thing is also what DVCon is all about. People helping people make their organizations better. People helping people figure out how we can all get along.

Creating standards is another way of figuring out how we can all get along. Which brings us to Karen Bartleson. Like Accellera Systems Initiative, Bartleson is a single person who represents two complementary ideas: Standards and Positive Thinking. This is why Karen is the perfect person to be General Chair of DVCon. She is Synopsys’ go-to person for all things related to Standards, and she is nothing, if not all about Positive Thinking. Add these together, and multiply by two, and you see why this is the second year in a row that Karen has been DVCon General Chair.

Karen will not be General Chair next year. She will be busy doing something else. She will be serving as President of the IEEE Standards Association, overseeing 900 different standards and the 15,000 people who maintain and update those standards. Maybe she could invite all of those people to DVCon in 2013, although it might get a little crowded if they all came. MP Associates, the folks who run DVCon (and DAC among other things), might run out of conference bags. Nonetheless, MP Associates is a very capable organization. If Karen Bartleson got all 15,000 IEEE standards committee members to come to DVCon next year, I’m sure that MP Associates would be up to the task.

Speaking of people who like people, that brings us to the idea of networking, wine/beer, and exhibit halls. DVCon serves up a generous dollop of all three, along with the tutorials, keynotes, panels, and technical sessions. I have checked with Karen Bartleson and she assures me that when the DVCon 2012 Exhibit Hall is open – February 28th from 3:30 to 6:30 pm, and February 29th from 4:00 to 7:00 pm – there will be lots of networking, food, wine/beer, and sanctioned recruiting amidst the 30+ exhibitor booths.

She also emphasized that the wine/beer will be complementary to all attendees. That might be a tall order for next year if 15,000 people come to DVCon. All the more reason why you should be planning to come this year. Serving up wine and hors d’oeuvres to 700 people is an order of magnitude easier than serving same to 15,000. Even if highly capable MP Associates could pull it off. Or if DVCon organizers could afford it.

Speaking of money, DVCon is good there as well. They have made enough money to be profitable several years in a row. Accellera Systems Initiative, apparently, also has some extra money because they will be presenting a monetary award to the Best Paper winners at DVCon. Yet another reason to attend. The Best Paper selection will be done by the attendees themselves, voting throughout the conference to determine who will be announced Big Winner in the last session on February 29th. Karen said receiving Best Paper at DVCon is something special, particularly given the quality of the papers submitted.

Okay, if you’ve read carefully to this point, there’s only three things left to do.

* Register for DVCon.

* Watch Karen Bartleson’s upcoming Conversation Central interview with the DVCon 2012 Technical Program Chair and Tutorials & Panel Chair on February 16th.

* Take the quiz, which will be posted here on February 17th.

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CST: Webinar series
TrueCircuits: UltraPLL



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