Even this deep into the era of IP and design reuse, it’s been my impression that things are not quite as far along as many in the industry would like you to believe. With that attitude in mind, I spoke with IPextreme CEO Warren Savage, who convinced me otherwise, although with several caveats.
Q: Are people still reluctant to buy IP?
Warren Savage: That’s last century, and no longer a problem.
Q: How long has that been the case? 2 Years? 10 years?
Savage: I would say the pressure cooker that the semiconductor industry has gone through over the last decade has made that shift fully complete
Q: And is that true for all categories of IP?
Savage: I think so. We work with the large semiconductor companies with their internal IP. They’re definitely buying IP, although I’ve seen them creating IP when they need to differentiate around that block. We’re also seeing a shift in our business. Today we’re selling more differentiated IP, not commoditized IP.
Q: Can you define differentiated IP? (more…)