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Posts Tagged ‘DAC’

Phoenix Rising: Gary Smith at DAC

Thursday, May 29th, 2014

 

Like a phoenix rising from too-early reports of a reduced participation in life, the legendary Gary Smith has created a schedule of appearances at the 51st Design Automation Conference in San Francisco that would fell a man half his age. Every time you turn around at Moscone Center next week, or the Intercontinental Hotel before that, you’ll be face-to-face with events featuring the Guru Extraordinaire of EDA.

Sunday evening from 5:00 pm to 5:30 pm, Gary will yet again ring the opening bell at DAC, this year in Ballroom A of the Intercontinental Hotel across the street from Moscone. I’m putting good money on a bet that Gary will be on stage there in his best Tropical Whites, accompanied by slides, predictions, and previews of the Next Epoch in EDA and his Pavilion Panel the next day.

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Marie Pistilli: A conversation with DAC Co-founder

Thursday, May 22nd, 2014

 

Thanks to Nanette Collins, long-time EDA PR consul, we have a chance this week to catch up with Marie Pistilli. Marie co-founded DAC with her husband Pat in 1964.

Although Marie and Pat Pistilli have been fixtures at the conference they founded 51 years ago, they will not be in San Francisco this year. Pat’s recovering from surgery and the doctors have ordered him to stay home.

I can’t imagine not having the Pistilli’s at DAC, so I was very happy that Nanette was able to speak with Marie. They spoke by phone on May 19th.

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M&A: Mentor acquires BDA

Friday, March 21st, 2014

 

It’s Friday afternoon and spring is busting out all over, so why would anyone want to sit on a conference call and talk about EDA? Well, if you were Ravi Subramanian, President and CEO of Berkeley Design Automation, you would. The company he leads has just been sold to Mentor Graphics and today’s his day to celebrate the feat with the press.

I spoke with Ravi for 20 minutes this afternoon and remembered straightaway why he is the real thing. Well spoken, fully informed, and completely disciplined in his presentation, still his extreme delight with the acquisition was in full view as he patiently fielded my questions.

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Auld Lang Syne: Forte Design moves on …

Thursday, February 6th, 2014

 

When it comes to talking about Forte Design, only one word comes to mind: Classy. There’s always been a consistency of messaging, spirit and optimism comprising the public face of Forte, and no small part of that has been the spirit and personable styling of the VP of Marketing & Sales, that ultimate ESL Evangelist, Brett Cline.

Late yesterday afternoon, when I saw in an email blast from Semiconductor Engineering that Forte had been sold to Cadence, I was astonished [oh no, not another company sucked into the EDA Consolidation Vortex !?!], so I shot an email off to Brett and asked if he could make time for a phone call. True to form, he called me at 6 pm California time, which was 9 pm in snowy Massachusetts where Brett lives and works.

For the next 20 minutes, I listened to what has become the new normal in EDA: A great, albeit smallish company was made a “very fair offer” and although it may not have been the exit I myself would have predicted some years ago for Forte, Brett said that selling the company to a large EDA player is, today, the right and true decision for good leadership of good smallish companies in the industry.

All that being said, I noted an undercurrent of wistfulness in Brett’s voice. He wanted me to know how very much Forte Design has been run like a family company, that he felt about his co-workers at Forte as if they were family, and the fact that not all of them will be moving over to Cadence with the acquisition was making him profoundly sad last night. Profoundly sad.

Nonetheless, Brett and his co-execs at Forte will be moving to Cadence and the opportunities there, per Brett, are marvelous. He admires Cadence and is glad, given that Forte was going to be sold, that Cadence is where they’re landing. He admires the corporate culture at Cadence, thinks the management there respects the skills and technology being acquired with Forte, and thinks that not only is it a win for Cadence, but it’s a total win for Forte’s legions of loyal customers around the world.

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2014: Conference Calendar Update

Thursday, January 9th, 2014

 

The New Year has arrived and with it a chance to reset the calendar for 2014. Following are only some of the conferences on the horizon. It’s interesting to look closely at the list to see which conferences are in direct scheduling conflict with each other.


* ASP-DAC 2014

Asia & South Pacific Design Automation Conference
Singapore – January 20-23

* DesignCon 2014

“Where the Chip Meets the Board”
Santa Clara – January 28-31

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Gary Smith: EDA’s Master Oracle

Thursday, October 31st, 2013

 

[Editor’s Note: An abbreviated version of this article first appeared on-line on in July 2001, and again in May 2004 when Gary Smith was engaged to be married to Verisity’s Lori Kate Calise.]

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Starting and ending with the Tao is pretty enigmatic stuff when, in the middle of the stream, you find a bass-toting, black-leather-clad blues musician fresh out of the Naval Academy living in a shack in the midst of Silicon Valley. That pretty much summarizes Gary Smith for those who know him. For those who don’t, to quote from an introduction to Gary I heard at a panel last year where he was acting as moderator: “If anyone in this room doesn’t know who Gary Smith is, they don’t belong in this room.”

For a number of years, Gary Smith has been the single most important prognosticator in EDA. The industry listens to Gary, at DAC and a thousand other venues over the course of the year. They bank on his annual numbers reporting on the health of the industry. They pin his EDA Landscape poster up on the wall to keep track of which companies are which in the here today/acquired tomorrow world of EDA. They take their business plans and nascent product ideas to him and hope for his blessings. They quote him. They court him. They keep him busy, and apparently he loves it – taking all of the adulation in stride with a smile and a nod, which is what you would expect from a guy who takes Eastern philosophies seriously and incorporates them into his mindset and lifestyle.

The rest of Gary’s story is as follows. However, if you believe as Gary does that less is more, you needn’t read on. Based on what you’ve read, you already know him.

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Aart de Geus: Smartest guy in the room

Wednesday, October 16th, 2013

 

Several years ago, after a phone briefing about a new product launch, I received a call back from the PR counsel who had organized the meeting. She asked me if I had all the info I needed regarding the product and the company. I said yes, and offered a minor apology for asking too many pointed questions of the marketing manager during the interview.

She said, “Oh, that’s okay. Talking to you is like talking to Aart de Geus. It’s clear you both think you’re the smartest guy in the room.”

That comment has come to mind multiple times since then, for two reasons. One, you never really know what impression you leave with people until it comes out at some capricious moment. And two, Aart de Geus isn’t the smartest guy in the room, just because he thinks so. He’s the smartest guy in the room, because he really is the smartest guy in the room.

That’s particularly applicable today with the EDAC event celebrating the 50th Anniversary of the EDA industry about to commence this evening in Silicon Valley. Per the Consortium, a plethora of industry luminaries will be in attendance. Per this writer, none will be more luminary than Dr. de Geus. If you’re reading this, you’re probably pretty well versed in both the history of EDA and the history of Aart de Geus. Nonetheless, here’s the latter in a nutshell.

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DAC 2013: Cowboys, Revolutionaries, The Art of War

Thursday, June 6th, 2013

 

One would think if DAC were to be located in Austin, it would be natural to connect the dots between the kind of folk who come to the conference and the cowboy of yesteryear – that iconic, laconic, sole warrior and minimalist who rides the open range with few possessions and even fewer words, but carries big ideals of freedom and individual liberties in his saddle bag, as well as a respect for hearth and home – although he’s rarely there – and the ability to defend the weak and helpless from organized power brokers who put the interests of the few above the needs of the many.

Nope, those aren’t the folks who come to DAC. Nope, the designers aren’t cowboys, and neither are the CAD managers, nor the CAD tool vendors, nor the IP vendors, nor the system houses, nor the fab guys, nor the PR folks or the press, and definitely not the academics. Nope, not cowboys.

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DAC 2013: Top 10 on Day 3 in Austin

Wednesday, June 5th, 2013

 

The last day of the Exhibit Hall portion of DAC always arrives with a certain sensibility. Over the course of the 3 days, the place has become something between Our Town and a small college campus, and now with graduation it’s not clear when everyone will be together again. Yet the next phase of life beckons with all of its possibilities and trepidations, and people have to move on.

Happily this afternoon, as the 50th instantiation of DAC drew to a close in Austin, many residents of Our Town EDA could look forward to continuing the camaraderie at a first-ever DAC Banquet this evening at the nearby Four Seasons Hotel. Many of us were en route home by that time by plane, train or automobile and could not be there, but I hear tell it was a great evening. So my Top 10 on Day 3 in Austin starts with this late night report regarding the banquet thanks to ARM’s Tiffany Sparks, who was in attendance at the event.

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DAC 2013: carpe diem with Ten in Texas

Thursday, May 16th, 2013

 

Let’s be honest. If you haven’t booked your flight and hotel yet for the Design Automation Conference in Austin in the first week of June, you’ve probably decided you’re not going. If that’s the case, more’s the pity because the sessions alone are going to be great, above and beyond the parties and networking, and will make the trip totally worthwhile. Here’s a sampling of the some of the topics that will be among the most compelling, with an acknowledgment that not everybody’s interests are the same.

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