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Posts Tagged ‘Cadence’

Obilisetty, Hassoun, Snyder, Willis: ignore networking at your own peril

Thursday, June 20th, 2013

 

Great if you were able to attend DAC in Austin this month. Even better if you were able to attend the Monday afternoon Pavilion Panel on the how-and-why of networking for career growth. The topic may seem irrelevant to some of you, but networking sits as the center of successful career development and it’s definitely not for the faint of heart.

Sashi Obilisetty, Director, R&D at Synopsys, assembled a seasoned panel of experts to discuss the issue – How networking is crucial to professional growth – with the June 3rd panelist including Tufts University Professor and DAC 2014 General Chair, Dr. Soha Hassoun, Calibra Consulting President Jan Willis, and Blue Pearl Software VP Kavita Snyder. The panel discussion began with Jan Willis:

Jan Willis – I want to share three perspectives on the issue. First, networking matters a great deal – for changing jobs, for moving into other fields, and for changing your career trajectory. I didn’t realize how much it mattered until I found that 100-percent of my current business in consulting is a result of networking.

Second, sponsors are very different from mentors, not at all the same. Sponsors tap you on the shoulders and point out when a job is available that would be good for you going forward. Third, networking is critical and it’s important to spend time on it. LinkedIn is a wonderful thing, but it offers you a false sense of security that you have great connections. If you’re not working at networking, [your network] won’t work for you.

Soha Hassoun – I would like to emphasize that it’s important to network early on in your career. Some people wait until they are at the mid-point in their careers, but that is too late. Whether in academia or industry, it holds true – you need to start early.

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DAC 2013: Top 10 on Day 3 in Austin

Wednesday, June 5th, 2013

 

The last day of the Exhibit Hall portion of DAC always arrives with a certain sensibility. Over the course of the 3 days, the place has become something between Our Town and a small college campus, and now with graduation it’s not clear when everyone will be together again. Yet the next phase of life beckons with all of its possibilities and trepidations, and people have to move on.

Happily this afternoon, as the 50th instantiation of DAC drew to a close in Austin, many residents of Our Town EDA could look forward to continuing the camaraderie at a first-ever DAC Banquet this evening at the nearby Four Seasons Hotel. Many of us were en route home by that time by plane, train or automobile and could not be there, but I hear tell it was a great evening. So my Top 10 on Day 3 in Austin starts with this late night report regarding the banquet thanks to ARM’s Tiffany Sparks, who was in attendance at the event.

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pre-DAC 2013: TSMC certifies ATopTech, CDNS, MENT, SNPS

Thursday, May 30th, 2013

 

In the old days, TSMC made a big toolflow announcement every year at DAC, and hosted a lively ‘partner pavilion’ where dozens of companies were showcased in small auxiliary booths that stood in addition to their conventional booths elsewhere in the Exhibit Hall.

At DAC 2103 in Austin, however, something different is happening. Hosted by GlobalFoundries, this year’s ‘foundry pavilion’ will showcase countries, not corporations: “The DAC Global Forum celebrates contributions and future plans of nations around the globe to the field of electronic design in past (sic) 50 years.” Should be very interesting; check out Booth #137 in Austin.

In the meanwhile, TSMC’s taking this week prior to DAC 2013 to announce various tool certifications, including FinFET v0.1 design enablement: “The tool certification serves as the foundation of design infrastructure for 16-nanometer FinFET technology.”

It’s always fun to read through these types of joint announcements, at least if you’re easily amused by the exercise of comparing the quotes embedded in dueling Press Releases. TSMC Senior Director Suk Lee, for instance, is quoted in all four press releases paraphrased below, sent out this week from ATopTech, Cadence, Mentor, and Synopsys.

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Paul Estrada: BDA with an ACE up its sleeve

Thursday, May 23rd, 2013

 

BDA chief operating office Paul Estrada has been at Berkeley Design Automation for over 7 years and is as enthused about the company today as when he first arrived. Particularly, because he says BDA is getting more attention than ever these days thanks to its growing portfolio of leading-edge products.

“We are a small business that continues to grow,” Estrada says with pride, “focusing on nanometer verification, a market where there are lots of problems, but where we are definitely making [inroads]. It’s an area that’s ripe for innovation, and better tooling, and as we don’t see the big EDA companies putting time or effort into making progress there, it’s a sweet spot in the market for us.”

Sounds great, so what’s the elevator pitch for potential customers?

Estrada responds easily: “Many companies continue to buy from our competition – principally Cadence and Synopsys – but we go into leading edge RF and analog/mixed-signal design teams and ask them what they can’t do with their current tools. They tell us and then we do those things for them with our tools. As a result, they buy even more tools from us and we go on from there.

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Sanjiv Kaul: Calypto and HLS to seize the day

Thursday, May 16th, 2013

 

Privately-held Calypto is on quite a clip these days, with developments at the company being closely followed by the press. That’s not completely surprising given that a new CEO came on board earlier this year, Sanjiv Kaul, and a new VP of Applications Engineering was named just this week, Thomas Bollaert being promoted into that role. I had a chance to speak with CEO Kaul recently. Following is a snapshot of that conversation.

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Cicero to Costello: Know your audience, breathlessly

Wednesday, May 1st, 2013

 

Joe Costello came to town tonight and wowed his acolytes.

Thanks to EDAC, Kathryn Kranen, Steve Pollock, Bob Gardner, Jennifer Cermak, Jill Jacobs, Gloria Nichols, and CadenceJim Hogan hosted Costello on stage at Cadence’s San Jose Headquarters for a 90-minute event that was one part Reunion Tour [lotsa Cadence alums in the audience in addition to the two on stage], one part Pity Party for Mentor Joe & Mentor Jim [oh so many visits to VCs who failed to embrace a startup’s pitch], and one part Brag Fest for VC Joe & VC Jim [oh so many visits from potential startups whose pitch we simply could not embrace].

Add up those parts and you’ve still only got half of the content of tonight’s event; the other half of the Joe Costello Love-in consisted of a detailed Lesson in Rhetoric. Perhaps not surprising, given that the event was titled: Joe Costello Shares His Secrets for Communicating a Compelling Company Story. What is surprising is how closely Costello’s advice to his adoring audience mirrored Cicero’s Five Canons of Rhetoric.

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EDPS 2013: surf, sand, serenity, semiconductors

Thursday, April 4th, 2013

 

Let’s be honest about this. The reason the Electronic Design Process Symposium takes place every year in Monterey is because of the surf and sunshine. Otherwise, this conference would be so much more appropriately located in Silicon Valley.

Oh well, where’s the harm? Just hop into your favorite woodie, be it a hybrid or an EV, don’t forget the suncream, sandtoys, and surfboard, and head on down to Monterey Bay for two days of great talks, good food, and quiet-ish contemplation, with an emphasis on -ish. The 20th annual EDPS awaits.

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DAC 2013: Innovation Square

Thursday, March 21st, 2013

 

It’s time to start exploring what’s coming up at DAC 2013 in Austin the first week in June, and one way to do that is to visit the conference website. There you’ll find a variety of interesting things including an interactive Exhibit Hall map, which allows you to run your mouse over any booth and see which company’s going to be located there. Maybe that feature’s been available in years past, but it’s still pretty cool.

Something that certainly is new this year at DAC, however, is Innovation Square. I’ve boldly cut-and-pasted the graphic from the DAC website into this blog so you can see what it entails, which is this: You pay the DAC organization $5500 and for that you get a kiosk-like space, a 24-inch computer monitor, an electrical hook-up for your other stuff, booth-unit graphics, a shared private meeting suite with a schedule that you’ll know in advance, and one paid-in-full conference registration.

In other words, you get a “turn key package” that allows you to have a foot on the ground at DAC without enduring the mystery of “What’s this all going to actually cost me?” True, it looks like any particular company in Innovation Square only has about 15 or 20 square feet of show floor, but if otherwise you couldn’t afford to be on the show floor at all in Austin, this is a great innovation indeed.

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EDAC CEO Panel: Practically perfection

Thursday, March 14th, 2013

 

From the podium in San Jose’s DoubleTree Hotel, Jasper Design Automation President & CEO Kathryn Kranen introduced tonight’s EDAC CEO Forecast Event as being “practically perfection” and she was right. With 97 people in the room, the event ran for 97 minutes and the audience [undoubtedly] gave the panel discussion a 97% approval rating. Kudos to all involved, including EDAC for hosting, and OCP-IP, Mod Marketing, and the DoubleTree for sponsoring the event.

Kranen started off the evening by bragging on good news out of EDA: It’s up and to the right for revenue in the industry, with a 4.9 percent increase between 3Q11 and 3Q12. She cited increased stock valuations over the last year for ARM [37%], Cadence [30%], Mentor [26%], PDF Solutions [98%], and Synopsys [17%] as an indication of the viability of EDA as an investment vehicle: If you’d put $100 into each of these companies a year ago, she said, you would have netted a 41% increase in a portfolio today worth $706.90, beating out other investment indices such as the NASDAQ and S&P 100 over the same time period.

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DVCon 2013: Best Practices in Verification Planning

Thursday, February 28th, 2013

 

Sometimes magic happens at panel discussions at technical conferences, and that was the case mid-day on Wednesday at DVCon in San Jose this week, where the conversation was lively, entertaining and informative on the pedestrian, albeit foundational, topic of “Best Practices in Verification Planning.”

Ironically, the hour-long conversation did not appear to be planned at all, but to be organic and spontaneous. The Cadence-sponsored lunch and panel discussion, moderated by Cadence’s John Brennan, included Verilab’s Jason Sprott, Cadence’s Mike Stellfox, ParadigmWorks’ Ambar Sarkar, Maxim’s Neyaz Khan, Oski Technology’s Vigyan Singhal, and Xilinx’ Meirav Nitzan. The panelists began with an overview of their experiences.

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