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 What Would Joe Do?

Posts Tagged ‘Cadence’

Auld Lang Syne: Forte Design moves on …

Thursday, February 6th, 2014

 

When it comes to talking about Forte Design, only one word comes to mind: Classy. There’s always been a consistency of messaging, spirit and optimism comprising the public face of Forte, and no small part of that has been the spirit and personable styling of the VP of Marketing & Sales, that ultimate ESL Evangelist, Brett Cline.

Late yesterday afternoon, when I saw in an email blast from Semiconductor Engineering that Forte had been sold to Cadence, I was astonished [oh no, not another company sucked into the EDA Consolidation Vortex !?!], so I shot an email off to Brett and asked if he could make time for a phone call. True to form, he called me at 6 pm California time, which was 9 pm in snowy Massachusetts where Brett lives and works.

For the next 20 minutes, I listened to what has become the new normal in EDA: A great, albeit smallish company was made a “very fair offer” and although it may not have been the exit I myself would have predicted some years ago for Forte, Brett said that selling the company to a large EDA player is, today, the right and true decision for good leadership of good smallish companies in the industry.

All that being said, I noted an undercurrent of wistfulness in Brett’s voice. He wanted me to know how very much Forte Design has been run like a family company, that he felt about his co-workers at Forte as if they were family, and the fact that not all of them will be moving over to Cadence with the acquisition was making him profoundly sad last night. Profoundly sad.

Nonetheless, Brett and his co-execs at Forte will be moving to Cadence and the opportunities there, per Brett, are marvelous. He admires Cadence and is glad, given that Forte was going to be sold, that Cadence is where they’re landing. He admires the corporate culture at Cadence, thinks the management there respects the skills and technology being acquired with Forte, and thinks that not only is it a win for Cadence, but it’s a total win for Forte’s legions of loyal customers around the world.

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Character: Sports, Entertainment and EDA

Monday, February 3rd, 2014

 

Yesterday was awash in poignancy. If you’re online a lot, you learned around noon California time that actor Philip Seymour Hoffman had died suddenly in NYC of an apparent overdose. The news really gave pause, particularly because it turns out he was so much younger than he looked, because the young people in my life really thought him a great actor and were stunned by his death, and because it gave evidence, yet again, that people of fame and legendary talent are also often so completely human and frail.

And, I was a big fan of Amy Winehouse. My friends and family knew that about me. When she died 3 years ago, I actually received condolence notes because they knew how I felt about her voice and her talent, and they were sad about it for me. Oddly, we somehow feel very personally connected to famous people. We feel we really know them, how strange. People wept for John Kennedy, for Abraham Lincoln, for Paul Walker, for Heath Ledger, for Marilyn Monroe, yet I’m pretty sure that most of those grieving never actually met the person they mourned.

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Costello & Carlson: Buckle your seat belt …

Thursday, January 23rd, 2014

 

Long, long ago in a galaxy far, far away the EDA Empire began and quickly coalesced into several big players and a band of plucky startups constantly attempting to compete and stay viable.

Back in that halcyon era, Rick Carlson and Dave Millman decided to get those startups to pull as one, to try to keep the industry open and progressing, to protect the EDA industry as a place where new ideas could see the light of day and offerings from small companies could compete on a level playing field against those from the big players.

To do that, Rick and Dave came up with the idea for a consortium of Independent Design Automation Companies, IDAC, and put out the word to like-minded colleagues that this new group would benefit everybody. Creating IDAC proved more difficult than they had hoped, so letting pragmatism rule the day they approached Joe Costello for help, then CEO of Cadence, even though that meant working with one of the ‘big guys’ and hence, EDAC came to fruition.

To hear the rest of the story per Rick, recounted in a phone call in December, click here.

To hear the story recounted by Joe Costello, read below. I spoke with both Joe and Rick together on a conference call in mid-January.

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Revolution from within …

Joe began: “Rick told me he’s concerned that in his recent conversation with you about the history of EDAC, he may have sounded too harsh. I said that’s not possible, because the truth about the industry is quite harsh. Just thinking about it makes my blood boil.

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IDAC: What EDAC might have been

Wednesday, January 22nd, 2014

 

Before there was EDAC, there was IDAC. But before there was IDAC, there was just DA – Design Automation without Community or Consortium. The EDA industry consisted of a small number of large companies controlling the conversation, and a larger number of smaller companies who thought that if they linked hands they could do it better. It was Rick Carlson and Dave Millman who decided in 1986 to bring that group of small companies together to create IDAC, which stood for Independent Design Automation Companies.

According to Carlson, speaking on a recent phone call, “We wanted to get the small independent companies to work together in a cooperative way to deliver a solution, a flow, that was equal to or better than the big companies. And because even then, the leading-edge algorithms always came out of these small startups, we thought we had good solutions that the customers would appreciate.

“But there was a deeper, more fundamental issue that we hoped to solve by creating IDAC and that was how to grow the industry and foster innovation, whether in through a startup or an established player.”

Things didn’t work out exactly like Carlson and Millman had hoped for.

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Career Girls: Does anyone really know what time it is?

Thursday, December 12th, 2013

 

Last week, I had a chance to interview the founder of Career Girls, a YouTube channel chock-a-block with 220+ video interviews of successful women talking about how they got started in their careers, what educational background they needed for those careers, and what features and/or people in their lives helped to bring them to where they are today.

All good stuff, but then this week Mary Barra was named CEO of GM – yeah, yeah, you’ve already heard – the first woman CEO of a major American automobile manufacturer. Outgoing CEO Dan Akerson is quoted as saying, “Mary was not picked because of her gender or political correctness, [but because] Mary’s one of the most gifted executives I’ve met in my career.”

So, it’s a meritocracy after all? If that’s the case here in 2013, do we actually still need something like CareerGirls.org to encourage our daughters to be all they can be? Well, despite Detroit’s Mary Barra, and the likes of Meg Whitman, Marissa Meyer, and Sheryl Sandberg here in Silicon Valley, there are still, according to some studies, very few women anywhere near to the top in big business. And we need look no farther than EDA to prove it … again.

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Innovation: does Voltus prove CDNS still has what it takes?

Thursday, November 14th, 2013

 

Cadence is announcing this week a new product for power integrity and signoff called Voltus, which the company says solves several problems simultaneously.

Per a phone call with Cadence Director KT Moore, one of the challenges in power signoff is that it takes a lot of time: “When designers look at analyzing power for the block, chip or package, current analysis techniques can literally take days, so designers are looking for a faster solution. What Cadence believes to be true about Voltus is that this product is 10x faster than any existing solutions available today. Because of that, we know the customers are very excited.”

“The other issue with power signoff,” Moore said, “is that it needs to be accurate. You can make a product a thousand times faster, but it’s of little value if it’s not accurate. With Voltus, however, we’re maintaining the same accuracy compared, for instance, to Spice or whatever the customer’s expectation reference is. But there’s an additional level of accuracy in Voltus that’s also important.

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Gary Smith: EDA’s Master Oracle

Thursday, October 31st, 2013

 

[Editor’s Note: An abbreviated version of this article first appeared on-line on in July 2001, and again in May 2004 when Gary Smith was engaged to be married to Verisity’s Lori Kate Calise.]

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Starting and ending with the Tao is pretty enigmatic stuff when, in the middle of the stream, you find a bass-toting, black-leather-clad blues musician fresh out of the Naval Academy living in a shack in the midst of Silicon Valley. That pretty much summarizes Gary Smith for those who know him. For those who don’t, to quote from an introduction to Gary I heard at a panel last year where he was acting as moderator: “If anyone in this room doesn’t know who Gary Smith is, they don’t belong in this room.”

For a number of years, Gary Smith has been the single most important prognosticator in EDA. The industry listens to Gary, at DAC and a thousand other venues over the course of the year. They bank on his annual numbers reporting on the health of the industry. They pin his EDA Landscape poster up on the wall to keep track of which companies are which in the here today/acquired tomorrow world of EDA. They take their business plans and nascent product ideas to him and hope for his blessings. They quote him. They court him. They keep him busy, and apparently he loves it – taking all of the adulation in stride with a smile and a nod, which is what you would expect from a guy who takes Eastern philosophies seriously and incorporates them into his mindset and lifestyle.

The rest of Gary’s story is as follows. However, if you believe as Gary does that less is more, you needn’t read on. Based on what you’ve read, you already know him.

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At the Verification Bar: Solutions from Here to Eternity

Thursday, September 26th, 2013

 

A Professor, a Sage, and a Guru walked into a bar. Brian the Bartender, greeted them: “What’ll it be, boys?”

The Professor said, “We need some help, Brian, settling an argument.”

“No problema,” Brian the Bartender said. “I’ve got an answer for everything.”

“Well,” the Professor said, “I think ESL’s not going to happen in our lifetime, but the Guru here says it’s just around the corner now that he and his have finally got all the pieces of the flow in place.”

Brian the Bartender laughed, “Yeah, the Guru’s been saying that since the dawn of mankind!”

“Exactly,” the Professor said.

Again Brian the Bartender laughed, “Guru, can you defend yourself? And don’t even think about plunking your wordy White Paper down on the bar. This is a public house, not a public library.”

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Good times: EDAC says Q1_2013 a solid success

Wednesday, August 7th, 2013

 

Well, it looks like the industry has done it again, delivering good growth over a recent quarter. The Press Release issued by EDAC’s Market Statistics Service on August 6th detailed the numbers for Q1_2013: 8.1% growth overall, including 23.8% growth in Services, 20.2% growth in IP, and (a bit less glam) 2.4% growth in EDA. Interesting.

Meanwhile, Dr. Wally Rhines continues to contribute to the industry by making himself available for conversation about the MSS numbers as they are released each period, clarifying as always that his comments are on behalf of EDAC and do not reflect his role as CEO of Mentor Graphics. When I spoke by phone with Rhines earlier this week, I asked him if we can anticipate industry results for all of 2013 by looking at the Q1 numbers.

He said no, EDAC numbers do not portend the future, they only aggregate the results from the past. To know more about the future of the industry, Rhines referred me to the four visionary keynotes given at DAC by Synopsys’ Aart de Geus, Cadence’s Lip-Bu Tan, Jasper’s Kathryn Kranen and Rhines’ own talk.

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Obilisetty, Hassoun, Snyder, Willis: ignore networking at your own peril

Thursday, June 20th, 2013

 

Great if you were able to attend DAC in Austin this month. Even better if you were able to attend the Monday afternoon Pavilion Panel on the how-and-why of networking for career growth. The topic may seem irrelevant to some of you, but networking sits as the center of successful career development and it’s definitely not for the faint of heart.

Sashi Obilisetty, Director, R&D at Synopsys, assembled a seasoned panel of experts to discuss the issue – How networking is crucial to professional growth – with the June 3rd panelist including Tufts University Professor and DAC 2014 General Chair, Dr. Soha Hassoun, Calibra Consulting President Jan Willis, and Blue Pearl Software VP Kavita Snyder. The panel discussion began with Jan Willis:

Jan Willis – I want to share three perspectives on the issue. First, networking matters a great deal – for changing jobs, for moving into other fields, and for changing your career trajectory. I didn’t realize how much it mattered until I found that 100-percent of my current business in consulting is a result of networking.

Second, sponsors are very different from mentors, not at all the same. Sponsors tap you on the shoulders and point out when a job is available that would be good for you going forward. Third, networking is critical and it’s important to spend time on it. LinkedIn is a wonderful thing, but it offers you a false sense of security that you have great connections. If you’re not working at networking, [your network] won’t work for you.

Soha Hassoun – I would like to emphasize that it’s important to network early on in your career. Some people wait until they are at the mid-point in their careers, but that is too late. Whether in academia or industry, it holds true – you need to start early.

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