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Posts Tagged ‘Brad Brech’

ISQED 2013: IBM lays it on the line

Thursday, March 7th, 2013

 

IBM’s Brad Brech gave one of the Tuesday morning keynotes at ISQED 2013 on March 5th. It was a thought-provoking talk and well received by a large audience of engineers at the Techmart in Santa Clara. Per Brech, like everywhere in computing the trend in data centers is “smaller, cheaper, and faster.”

To illustrate, he drew comparisons with developments in aeronautics over the last century, invoking the Wright Brothers’ aircraft, the Curtiss Flying Boat, the Boeing Stratoliner, the De Havilland Comet, the Boeing 707, and the Concorde. All of these aircraft, he said, addressed technology concerns related to speed. As tragically illustrated by the Concorde disaster in 2000, however, eventually speed as a lone metric of progress in commercial aviation proved unsustainable. Instead, after 2000 the industry became more concerned about efficiency and less about speed.

Similarly, Brech argued, now for the first time in the history of computing, “While CEOs are identifying technology as the single most important external force impacting their organizations, they’re not interested in the speed of the technology but how quickly and efficiently it can be brought online. Now the IT cycle is about speed to adoption and efficiency, not just about the latest/greatest software or hardware.”

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