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Groeneveld & Steinhorst: Optimizing the tech-nomics of EVs

Wednesday, August 5th, 2015

 

If you live in or near Silicon Valley, you’re fully aware of what a Tesla Model S looks like. They’re everywhere, gliding along silently, leaving behind a wake of enormous marketing cache.

My driving costs are lower than yours are, because I drive a Tesla. My carbon footprint is smaller than yours is, because I drive a Tesla. I’m hip and modern, because I drive a Tesla, so get outta my way. I own a) this parking space, b) the right-of-way at this intersection, c) this lane on the freeway, and d) the right to glare at you if you think you’ve got the right to a, b, or c.

Okay, perhaps a little overstated, but I’ll bet you’ve seen some version of this phenomenon. Yet, had you attended the single, most information rich session at DAC 2015 in San Francisco, you would have learned that a lot of the street cred claimed by Tesla doesn’t actually hold up to close, tech-nomic scrutiny.

On Monday, June 8th, Synopsys’ Patrick Groeneveld and TUM Create’s Sebastian Steinhorst offered a lengthy tutorial [“Electric Vehicles – What’s in it for the EDA Folks?”] during which they blew away the feel-good haze that surrounds EV ownership and revealed numerous harder truths instead.

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