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Posts Tagged ‘Aart de Geus’

Character: Sports, Entertainment and EDA

Monday, February 3rd, 2014

 

Yesterday was awash in poignancy. If you’re online a lot, you learned around noon California time that actor Philip Seymour Hoffman had died suddenly in NYC of an apparent overdose. The news really gave pause, particularly because it turns out he was so much younger than he looked, because the young people in my life really thought him a great actor and were stunned by his death, and because it gave evidence, yet again, that people of fame and legendary talent are also often so completely human and frail.

And, I was a big fan of Amy Winehouse. My friends and family knew that about me. When she died 3 years ago, I actually received condolence notes because they knew how I felt about her voice and her talent, and they were sad about it for me. Oddly, we somehow feel very personally connected to famous people. We feel we really know them, how strange. People wept for John Kennedy, for Abraham Lincoln, for Paul Walker, for Heath Ledger, for Marilyn Monroe, yet I’m pretty sure that most of those grieving never actually met the person they mourned.

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Aart de Geus: Smartest guy in the room

Wednesday, October 16th, 2013

 

Several years ago, after a phone briefing about a new product launch, I received a call back from the PR counsel who had organized the meeting. She asked me if I had all the info I needed regarding the product and the company. I said yes, and offered a minor apology for asking too many pointed questions of the marketing manager during the interview.

She said, “Oh, that’s okay. Talking to you is like talking to Aart de Geus. It’s clear you both think you’re the smartest guy in the room.”

That comment has come to mind multiple times since then, for two reasons. One, you never really know what impression you leave with people until it comes out at some capricious moment. And two, Aart de Geus isn’t the smartest guy in the room, just because he thinks so. He’s the smartest guy in the room, because he really is the smartest guy in the room.

That’s particularly applicable today with the EDAC event celebrating the 50th Anniversary of the EDA industry about to commence this evening in Silicon Valley. Per the Consortium, a plethora of industry luminaries will be in attendance. Per this writer, none will be more luminary than Dr. de Geus. If you’re reading this, you’re probably pretty well versed in both the history of EDA and the history of Aart de Geus. Nonetheless, here’s the latter in a nutshell.

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EDAC Gala: Channeling our inner angels

Thursday, October 10th, 2013

 

Given that history and innovation are being featured here in this space this week, it’s only appropriate to highlight the fact that EDAC is hosting a very interesting event related to history and innovation in Silicon Valley next week.

On Wednesday, October 16th, those who have made massive contributions to the EDA industry will be highlighted and celebrated at a black-tie optional dinner at the Computer History Museum. If you’re interested in rubbing elbows with the powerful and prolific, you should be going to this event. If you want a chance to bid at auction for lunch with today’s corporate leaders in EDA, you should be going to this event. If you think said corporate leaders make enough money to pay for your lunch, rather than vice versa, you should still be going to this event.

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Good times: EDAC says Q1_2013 a solid success

Wednesday, August 7th, 2013

 

Well, it looks like the industry has done it again, delivering good growth over a recent quarter. The Press Release issued by EDAC’s Market Statistics Service on August 6th detailed the numbers for Q1_2013: 8.1% growth overall, including 23.8% growth in Services, 20.2% growth in IP, and (a bit less glam) 2.4% growth in EDA. Interesting.

Meanwhile, Dr. Wally Rhines continues to contribute to the industry by making himself available for conversation about the MSS numbers as they are released each period, clarifying as always that his comments are on behalf of EDAC and do not reflect his role as CEO of Mentor Graphics. When I spoke by phone with Rhines earlier this week, I asked him if we can anticipate industry results for all of 2013 by looking at the Q1 numbers.

He said no, EDAC numbers do not portend the future, they only aggregate the results from the past. To know more about the future of the industry, Rhines referred me to the four visionary keynotes given at DAC by Synopsys’ Aart de Geus, Cadence’s Lip-Bu Tan, Jasper’s Kathryn Kranen and Rhines’ own talk.

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DAC 2013: Top 10 from Day 2 in Austin

Tuesday, June 4th, 2013

 

The only thing most people remember about Tuesdays at DAC are the parties. You’re a success if you attended at least two, less than a success if you only attended one, and guaranteed immortality if you attended more than three.

Of course, other things happen on Tuesdays at DAC – early morning breakfasts where sincere technologists present and/or opine about somber challenges facing the industry, the plenary session, presentation of multiple awards, pavilion panels, mid-day luncheons, afternoon sessions, posters, and many, many hours logged in by booth staff talking and talking and talking to customers, potential customers, and general industry hangers-on looking for free give-aways.

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2013 Kaufman Award: U.C. Berkeley’s Chenming Hu

Wednesday, April 3rd, 2013

 

The EDA Consortium and the IEEE Council of EDA together announced today the recipient of this year’s Phil Kaufman Award for distinguished contributions to EDA – Chenming Hu, TSMC Distinguished Professor of the Graduate School at U.C. Berkeley.

Per the Press Release: “Dr. Chenming Hu is being recognized for his contributions in device physics, device modeling, and device reliability through BSIM and BERT models that have transformed the semiconductor manufacturing and EDA industries. Dr. Hu’s team invented the revolutionary 3D finFET transistor structure that simultaneously achieves size and power reduction to enable continued scaling of the microelectronic chips.”

Prof. Hu is a marvelous choice on the part of both EDAC and CEDA, but it is important to note that his contributions in EDA are the basis for the Phil Kaufman Award, not his work on the finFET – even though the latter is the hot topic in semiconductors today.

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Dumb & Dumber: Why having a Press Corps is both stupid & smart

Wednesday, March 27th, 2013

 

Companies like to be covered by The Press when The Press has something nice to say about them. When The Press doesn’t have nice things to say about them, companies don’t like The Press anymore and they close up inside themselves like a sea anemone at low tide on a sunny day. That’s why the whole concept of having a Press Corps in an industry is dumb.

Nonetheless, The Press continues to exist pretty much everywhere and that’s where the dumb thing gets even dumber. People who work in The Press think of themselves as important. I kid you not. They think the things they say, the pearls of wisdom they embed in endless streams of blogs, articles, and even tweets, somehow impact decision making inside of the companies The Press are blogging, opining, and tweeting about. But that’s not really true. It’s just plain dumb that The Press think that what they say actually matters.

So what does matter? What really does make a difference inside of a company? What really impacts the decision making and/or decision makers inside a company? It’s simple: The customers.

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EDAC CEO Panel: Practically perfection

Thursday, March 14th, 2013

 

From the podium in San Jose’s DoubleTree Hotel, Jasper Design Automation President & CEO Kathryn Kranen introduced tonight’s EDAC CEO Forecast Event as being “practically perfection” and she was right. With 97 people in the room, the event ran for 97 minutes and the audience [undoubtedly] gave the panel discussion a 97% approval rating. Kudos to all involved, including EDAC for hosting, and OCP-IP, Mod Marketing, and the DoubleTree for sponsoring the event.

Kranen started off the evening by bragging on good news out of EDA: It’s up and to the right for revenue in the industry, with a 4.9 percent increase between 3Q11 and 3Q12. She cited increased stock valuations over the last year for ARM [37%], Cadence [30%], Mentor [26%], PDF Solutions [98%], and Synopsys [17%] as an indication of the viability of EDA as an investment vehicle: If you’d put $100 into each of these companies a year ago, she said, you would have netted a 41% increase in a portfolio today worth $706.90, beating out other investment indices such as the NASDAQ and S&P 100 over the same time period.

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Kathryn Kranen: the paradigm shifts at EDAC

Thursday, May 31st, 2012

 

Stop the presses! Someone other than the CEO of Mentor, Synopsys, or Cadence is going to be the Chair of EDAC.

What? Has the world come to an end?

Nope, but it turns out that even staid EDAC has, at last, learned how to innovate. It turns out that Mentor, Synopsys, and Cadence have, at least, seen the light and decided that they shouldn’t always be at the head of the class. As of yesterday, May 31st, there’s a new Chair at EDAC and it’s Kathryn Kranen, President & CEO at Jasper Design Automation.

Kathryn, of course, is well known within the EDA community. She’s been CEO at Jasper since 2003. Prior to Jasper, Kathryn was CEO of Verisity Design, and earlier on served as VP of North American sales at Quickturn. At the outset of her career, after earning a BSEE at Texas A&M, she worked as a design engineer at Rockwell, and then joined Daisy Systems in advance of her role at Quickturn.

In addition, Kathryn was named the 2005 recipient of the Marie R. Pistilli Woman in EDA Achievement Award, and has been an extremely hard working member of the Board of Directors of EDAC for many years.

I am personally elated at the news, and wish Kathryn all the best!

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Rajeev Madhavan: The Road Not Taken

Tuesday, April 24th, 2012

 

There’s good news and bad news, in my opinion, with regards to Rajeev Madhavan, founder and CEO of Magma Design Automation, a company that was acquired by Synopsys on February 22, 2012.

The good news it that Rajeev is available to the press for candid interviews like the one included below. The bad news is Rajeev is not going to be part of the EDA landscape as he explores various options for the next phase of his life – and that means the industry will be just that much less interesting, at least for a while.

We spoke by phone in late February.

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Peggy: Hey, Rajeev, how are you doing?

Rajeev: I’m doing pretty much okay as I think about what’s next. I’ve got opportunities, and I’ve got other interests I can now pursue – most people rarely get this kind of opportunity in life, so I’m grateful.

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