Open side-bar Menu
 What Would Joe Do?

Posts Tagged ‘#49DAC’

SWVP: Gary Smith’s Four Horsemen of the Approximation

Thursday, June 14th, 2012

 

Everybody loves the phrase, Four Horsemen of the Apocalypse, but usually don’t remember the specifics. According to Wikipedia, the horsemen each ride a steed of a different color – white, red, black, and pale – and thunder towards us bearing apocalyptic messages of Conquest, War, Famine and Death. You know: The stuff of video games and CGI blockbusters. Ignore them and you lose.

This year at DAC, GSEDA analyst Gary Smith presented his own apocalyptic message in back-to-back presentations on Sunday evening, June 3rd, and again on Monday morning, June 4th.

Why was Smith’s message apocalyptic? Because he too had four horsemen, and they too cannot be ignored. Without them, products will fail. It’s that simple.

Smith’s horsemen are neither rapacious nor ravaging, however. Instead, they represent the methodical four-step process for co-development of hardware and software, which if done properly moves to completion in carefully controlled lock-step and produces successful results.

Replacing Apocalypse with Approximation, Gary Smith’s Four Horsemen of the Approximation represent Design Exploration (not Conquest), Making Apps (not War), Firmware (not Famine), and Sales & Marketing (not Death).

(more…)

49DAC Unplugged: Images from San Francisco

Tuesday, June 12th, 2012

 

The 2012 Design Automation Conference, June 3rd to 7th at Moscone Center in San Francisco, hosted thousands of people. These photos capture only some of the images at the show. They were all taken with an iPad3, an odd but effective form factor for a camera, and were edited on an HP Pavilion dm3. Click on any image to see the larger version.

The YouTube videos below — Gary Smith Blues, Moscone Flags, Forte Bagpipes — were also captured with an iPad3.

**********************

49DAC Unplugged: Tiempo, SypherMedia, SOCtronics, SkillCAD, Ausdia

Monday, June 11th, 2012

 

This is the third in a series of blogs describing conversations with small companies that exhibited at 2012 Design Automation Conference in San Francisco, June 4th to 6th.

Since I published the Monday@DAC and Tuesday@DAC blogs, both Dan Nenni and Mike Demler have published attendance numbers for the conference. Interesting that the two sets of numbers see the same cup as either half-full or half-empty.

Per Nenni, the cup’s half-full when comparing DAC 2011 in San Diego to DAC 2012 in San Francisco: “Conference attendees were up to 1901, up 9% on last year. But exhibits only passes were way up to 2783, an increase of 39%. Even booth staff was up 11% to 2704.”

Per Demler, however, the cup’s half-empty when comparing DAC 2009 to DAC 2012, both in San Francisco: “Conference attendees remained essentially flat compared to the last San Francisco DAC, at 1,962 in 2009 versus 1,902 this year. Exhibit-only attendees dropped by nearly 20%, from 3,337 three years ago to 2,703 in 2012. It is interesting to note that Booth Staff actually increased slightly, from 2,697 to 2,704.”

Demler added: “An analysis of the DAC exhibitor list reflects many of the changes that have occurred in the industry. Fewer than 100 companies on the show floor, approximately half of the exhibitors, actually develop design tools.”

Demler also observed that PDF Solutions, a company whose CEO is on the EDAC Board, did not exhibit at DAC 2012. PDF Solutions does not consider itself a design tool company, however – see my interview with John Kibarian here – so even had the company exhibited that may not have alleviated concerns.

(more…)

49DAC Unplugged: Bob, Chris, Ry, Steve, Jennifer, Wally, Jill, Lee

Monday, June 4th, 2012

 

DAC started with a boom on Sunday night, June 3rd. EDAC reports that 900 people registered for the opening reception, and by the crush of people in Salon 7 in the basement of the San Francisco Marriott Hotel, it looked like everybody showed up. [Although perhaps not quite 900…]

Setting up my word processor on a cocktail table at the back of the crowd, I manged to see numerous thought leaders in EDA as they swam by, in and out of the stream of people that swirled throughout the wine, buzz & music-laden ballroom as EDAC’s Executive Director Bob Gardner’s Jazz Trio entertained up on stage.

(more…)

CST Webinar Series



Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy