What Would Joe Do?
Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at www.aycinena.com. She can be reached at peggy at aycinena dot com.
April 13th, 2017 by Peggy Aycinena
Gardner’s most important industry-wide contributions, of course, came during his eight years as Executive Director of the EDA Consortium. He had, however, many years of leadership and involvement in a variety of companies prior to his EDAC assignment, including roles at Verific, Signetics/Philips, AMD, Exemplar Logic, Design Acceleration, Bridges2Silicon, and ITeX.
Given that background, Gardner was able to bring decades of corporate wisdom to his role at EDAC and used it wisely to help craft the mission and work of the Consortium. During his tenure, the organization expanded its membership, became even more pro-active in promoting the common agenda for member companies, and helped to expand the visibility of EDAC across North America and into Europe and beyond.
March 30th, 2017 by Peggy Aycinena
As of today, Mentor Graphics has been sold and is fully owned by Siemens. Now Mentor’s arc of history will be decided by folks not residing in the green forests and hills of northern Oregon, and the Big Three cartel is no more. A cartel which has slowly consolidated the playing field over time until nary a startup can be seen.
The power vested in the Big Three EDA companies has grown steadily and inexorably over these years, as has their market dominance. Examination of recent numbers provided by the ESD Alliance Market Statistics Service indicates that today, in excess of 85-percent of the revenue earned in the EDA industry can be attributed to the combination of Synopsys, Cadence, and Mentor Graphics.
These three companies, their leadership, sales prowess, and increasing control of the conversation and technical direction in the industry has made for a powerful cartel. But again, that cartel is no more and the crystal ball predicting future dynamics within the EDA industry has gone dark.
March 30th, 2017 by Peggy Aycinena
This year’s keynotes and skywalks cover a range of topics: From how the IoT will make smart buildings smarter, to why hardware/software co-design is being relabeled as digital twin[ning], why III-V compound semiconductors are the wave of the future, how wearable devices will soon be able to snoop around and find out if you’re having a bad day, and – did we mention the IoT?
New this year, even politics will get its 25 minutes of fame with a keynote outlining what’s up with ICs in China.
In other words, at DAC 2017 the topics are all over the map. You no longer just hear about the nuts and nuances of design; now you hear as much about what’s going on downstream in the system that runs on the IC as you hear about designing the IC itself.
There is a deeper meaning in all of this, of course.
March 23rd, 2017 by Peggy Aycinena
The four panelists include Synopsys Chairman & CEO Aart de Geus, Cadence President & CEO Lip-Bu Tan, Mentor Graphics Chairman & CEO Wally Rhines, and ARM CEO Simon Segars.
The April 6th event will be historic because these Big Four unequivocally define EDA and IP – just as Stanford, Huntington, Hopkins, and Crocker defined Railroads in the West – and it’ll be poignant because you’ll never see them together again. Too many changes ahead.
Of course, the ESDA panel will also be whimsical: You’ll know no more about these CEOs and their companies at the end of the evening than you knew when you first arrived. That doesn’t mean the evening won’t be entertaining.
March 9th, 2017 by Peggy Aycinena
Of course, EDACafe’s own Mark Gilbert could have told you this. It wasn’t necessary to scour the websites of the Big Three in EDA to learn about the many jobs currently available in the industry, most for software developers, not surprisingly.
March 2nd, 2017 by Peggy Aycinena
In an industry like EDA that’s super dominated by just three players, there’s little if any room in the industry – or at a conference like DVCon – to showcase the ideas and innovations of the Small Guys. The Big Guys teach tutorials and present papers; the Small Guys get to hang posters in the hallways.
All of that was supposed to change tonight thanks to the sponsorship of the ESD Alliance and OneSpin Solutions, as well as Vista Ventures’ Jim Hogan.
Tonight, six of the Small Guys in verification appeared on a panel moderated by Hogan hoping to get their 60-minute shot at fame. A post-Happy-Hour hour in which to lay out their case for customers to come and sample the kind of innovation that everyone knows is the watchword of technology startups, particularly in EDA.
February 23rd, 2017 by Peggy Aycinena
Although Intel’s Shishpal Rawat, recently retired from Intel, is a hard act to follow as Accellera Chair given his long, productive years leading the organization, if anyone can do it Lu Dai can. He’s enthusiastic, energetic, optimistic, and an engineer – and not necessarily in that order.
Before talking about Accellera in our phone call this week, Dai spoke about DVCon, anchor tenant of Accellera’s outreach to design and verification engineers around the world. This next week, the Silicon Valley version will unfold in San Jose, with DVCon India happening in September, DVCon Europe in October, and the first-ever DVCon China in April.
February 16th, 2017 by Peggy Aycinena
I like spending time with executives from the EDA industry, in part because I used to be an executive in that industry. Last fall at the SmartFlow Anti-Piracy Summit, I had conversations with a dozen or so executives and heard a new urgency in their voices for help solving the challenge of unauthorized use of software and semiconductor IP.
February 9th, 2017 by Peggy Aycinena
Those interviewed include: TE Connectivity’s Nathan Tracy, Rambus’ Mohit Gupta, Anritsu’s Joe Mallon, CST’s Klaus Krohne, Keysight Technologies’ Stephen Slater, DVT Solutions’ Brian Shumaker and Signal Microwave’s Bill Rosas, Mentor’s Dave Kohlmeier, ESD Alliance’s Bob Smith, Cadence’s Sam Chitwood, and Asteelflash’s Matheiu Kury.
You can see all of the DesignCon 2017 videos here.
Also of interest this year at DesignCon in Santa Clara, Steve Yamaguma was the winner of the Amazon Echo offered in a raffle in the EDACafe booth at the show.
February 2nd, 2017 by Peggy Aycinena
Hence, per Brophy, this year’s DVCon is going to be great. He’s done nothing, the committees have done everything, and their work has been inspired.
You must bring something to the effort, I insisted.
Brophy chuckled and deflected my question: “I’ll defer to Wally Rhines’ thesis: The learning curve definitely doesn’t stop, even though Moore’s Law is slowing. And there will be a lot of opportunity to learn this year at DVCon.