What Would Joe Do?
Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at www.aycinena.com. She can be reached at peggy at aycinena dot com.
October 28th, 2015 by Peggy Aycinena
Cars are cool. They’re personal transportation pods carefully crafted to the scale of the human body that zip from here to there at the discretion of the person behind the wheel. But it’s not the transportation aspect that has sold cars from the beginning of time; it’s the wow factor. A combination of metrics that take a vehicle from the ordinary to the extraordinary: provenance, make, style, workmanship, power, vintage, color, price, exclusivity.
Today, new metrics are figuring with increasing urgency into the traditional wow-factor calculus that sells cars. Things like type of power train – only hybrid and electric need apply. Bells-and-whistles infotainment systems to tell you where you are now and how to get to where you’re going, while keeping you uniquely entertained en route and caught up with your phone calls. And a host of safety features: Is your airbag functional? What nearby vehicles are trying to cut you off? Are your tires appropriately inflated? How much fuel is left if you travel at a given speed? What’s really behind you when you’re backing up?
All of these new-fangled metrics are, of course, products of the digital age – and engineering teams that need a heck-of-a-lot more sophisticated design tools than in the olden days. This week Mentor Graphics – a certifiable behind-the-scenes kingpin in the automotive supply chain scene – announced one such tool, if an embedded OS can be called a tool.
October 22nd, 2015 by Peggy Aycinena
Matt Wood, in his poignant journaling about Marie Pistilli, is only wrong in one way: Marie is not the only one living on borrowed time, we are all living on borrowed time. We do not, however, all live on time travel time.
For that, you have to be really special. You have to be that one-in-a-zillion person who gets an invite to ride in a Time Machine. And not just any time machine, but my Time Machine!
A highly innovative craft of my own creation in which I am at the controls in the cockpit, and my carefully chosen passengers just sit back and enjoy the ride. Marie Pistilli, naturally, is among that handful of unique individuals who deserves an invite to travel in my craft, and Pat of course. Today’s destination?
1999! (As in, let’s party like it’s …)
October 15th, 2015 by Peggy Aycinena
Imperas Founder & CEO Simon Davidmann has been thinking about the EDA industry for a while, and the consortium that represents it. And like a lot of observers, he thinks change is in the air. In previous blogs, I myself have predicted that EDAC will evolve to offer better representation to IP providers, but Davidmann believes changes in the consortium will be even more dramatic.
“When EDAC was started,” Davidmann said in a recent phone call, “it was about CAD tools. But design automation has evolved from schematic layout and simulation to a point where everything is focused on really big designs. Yes, IP is a fundamental part of that evolution and companies like Synopsys have made a lot of investment in IP, so EDAC has no problem including IP in its landscape.
“But real problems today and tomorrow are about dealing with large systems on chips. Something that is moving the focus in the industry to software. Chip design is no longer just about design tools and IP, it’s about systems, and the software that runs on those platforms.
“As a consortium designed to help companies in the design automation business, therefore, EDAC has to look at not just design tools and IP. It also has to look at systems and software. An emerging technology, quickly moving into the mainstream, is virtual platforms for software development. Of course, Synopsys is investing in virtual platforms – an indication of the importance of such things in the design process.
October 7th, 2015 by Peggy Aycinena
If you already know that EDAC is hosting a panel in San Jose on October 29th – “Patents & Patents Litigation: Develop, Strengthen, and Protect Your Intellectual Property” – you know the participants come from a variety of backgrounds:
John Cabeca, Director of the Silicon Valley US Patent & Trademarks Office; Karna Nisewaner, Associate General Counsel at Cadence; Robert Sachs, Partner at Fenwick & West; John Vandenberg, Partner at Klarquist Sparkman; Salumeh Loesch, Associate at Klarquist Sparkman; and Samuel Liccardo, Mayor of San Jose.
You probably also know, however, that no matter how much optimism and happy talk is thrown at the topic of patents – how to craft them, prosecute and litigate – the underlying controversy will never go away.
That catastrophic and philosophical disconnect between:
September 30th, 2015 by Peggy Aycinena
Andrew Kahng is Professor of CSE and ECE at UC San Diego, and former General Chair at DAC, ISQED, and ISPD. As such, he knows what people who attend conferences need to hear. Next week he’s taking that knowledge to IEEE’s International Test Conference in Anaheim, delivering a keynote entitled: Modeling the Future of Semiconductors (and Test).
The question is, why is test an afterthought in the keynote title when test is never an afterthought in the flow required to get from design to volume manufacturing? One good guess would be because the world still thinks test is an afterthought, evidenced loud and clear by the fact that a conference on test lives as a separate entity from DAC, ISQED, or ISPD.
But again, how can test represent a set of ideas and disciplines sufficiently disconnected from design to live in its own silo? The answer is, test is not disconnected from design, but it does rely on a completely separate set of skills than design.
September 24th, 2015 by Peggy Aycinena
On a road trip with colleagues this week in Europe, driving about in a diesel-powered auto, it is with no small amount of interest that we have followed the news out of the U.S. regarding recently discovered emissions-reporting irregularities for diesel-engined VWs and Audis.
At the core of the alleged scheme is a cunning software construct that knows when the diesel engine should behave according to EPA regulations – in other words, when it’s being tested – and alternatively knows how to rev up engine performance by allowing emissions way in excess of allowed limits – in other words, when the car is being driven between testing sessions.
Whether you follow engineering, automotive engineering, the global automotive market (and stock valuations), or even international relations, you know that this story about VW is a complex one. And not one that is making anyone happy: Neither the company, nor the millions of owners of the vehicles involved, nor the governments and agencies in various geographies impacted by the revelations, nor the many whose health may be have been compromised by emissions that might have otherwise been avoided.
However, that’s not the point of this blog; the point here is one of situational irony.
September 17th, 2015 by Peggy Aycinena
This week, Synopsys announced its HAPS-80 FPGA-based prototyping systems, which the company says “delivers up to 100 MHz multi-FPGA performance and high-speed time-domain multiplexing technology.”
Johannes Stahl, Synopsys Director of Product Marketing for Prototyping, told me in a phone call related to the announcement that when it comes to physical prototyping, “things are breaking.” Which is why, per Stahl, Synopsys is fulfilling the dreams of its customer base with these new HAPS-80 systems, fully integrated systems that address the biggest problems in prototyping.
September 9th, 2015 by Peggy Aycinena
This week, the EDA Consortium and the IEEE Council on Electronic Design Automation announced Dr. Walden C. Rhines as recipient of the 2015 Phil Kaufman Award, the EDA industry’s highest commendation for contributions to the business and technology of tools for electronic design automation.
Per the Press Release: “Dr. Rhines is being recognized for growing the EDA and IC design industries through his efforts as a leading voice of EDA and for pioneering the evolution of IC design to SoCs design.”
EDAC Executive Director Robert Smith is quoted in the Press Release, acknowledging Rhines having serving as EDAC Board Chair five different times: “Dr. Rhines has helped drive EDAC to a position of leadership, creating a mechanism for the EDA industry to grow and address common issues. He has worked tirelessly to promote EDA as a key enabler, driving the growth of the worldwide semiconductor industry as well.”
Paul Cohen, Chair of EDAC’s Market Statistics Services, is also quoted, acknowledging Rhines’ energetic, quarterly efforts to publicize and explain – for the benefit of analysts and press alike – the ebb and flow of the EDA industry: “Dr. Rhines was involved from the beginning with the quarterly EDAC Market Statistics Services, [which is] based on detailed revenue numbers voluntarily reported in confidence by public and private EDA, semiconductor intellectual property and design service companies. Rhines remains a strong advocate of the program as it approaches its 20th year.”
September 3rd, 2015 by Peggy Aycinena
Alain Labat, the former President & CEO of VaST Systems, told me on a phone call this week that his story, in a way, is very simple: “When we got acquired by Synopsys in 2010, 5 years ago now, our management and investors clearly saw an opportunity to start our own investment bank and advisory company, so that’s what we did.
“We believed then, and still believe, that if you need a big bank from New York or a huge amount of money [to begin your enterprise], the right people are the Goldman Sachs or the other Wall Street guys. But for a technology-based company, you need something different.
“And so, at the advice of our investors, we started Harvest Management Partners specifically for those companies who need something different. Coming from VaST as we did, with a great deal of true operational experience, we felt we could offer much-needed guidance to those companies who were not a good fit for Wall Street.
August 27th, 2015 by Peggy Aycinena
Blogs are a dime-a-dozen, but you’re going to want to read this one if you want to know why distinguished veterans of EDA continue to evangelize for the viability and vitality of the industry.
On a phone call this week with Raul Camposano, newly-minted CEO of Sage Design Automation, and Coby Zelnik, President and Co-founder of the company, the point was driven home repeatedly: There’s as much of a future in EDA as there is a past, no matter what the current demographics may imply. Evolving demand in the CAD-tool marketplace means EDA companies will continue to emerge to meet that demand.