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 What Would Joe Do?

Archive for June, 2016

Mark Gilbert: White coat, White hat, Big fish

Thursday, June 30th, 2016


Exuberance and Optimism:
the only two words required to describe EDA-Careers’ Mark Gilbert – even after 20 years in the trenches sorting out the who what and where of just about everybody in the EDA industry. Yes, he self-identifies as the fun guy in the white suit, seen hither and yon wherever the EDA Nation chooses to confab, but in reality he’s the good guy in the white hat who’s going to tell it to you straight, about your career and your goals.

Also by his own description, Mark Gilbert is “the big fish in a little pond” who serves as the leading head hunter and career counselor extraordinaire of EDA.

I was lucky enough to speak with Gilbert by phone this week. As he and I were both on the East Coast, coordinating the hour of the call was easy. Our conversation started with the usual query: How did you get started in this business?


Verific: Rhymes with Terrific

Thursday, June 23rd, 2016


Michiel Ligthart
, President and COO of Verific Design Automation, and Rick Carlson, VP of Worldwide Sales, have a proposal for young companies in the EDA industry and adjacent technologies: Come to Verific if your organization is early stage, in need of encouragement and wise counsel, and could benefit from access to Verific software to help you progress towards a commercial product launch.

In a recent phone call, Ligthart and Carlson explained the specifics of the Verific program, and delineated what it’s not: “We are not funding startups,” Ligthart said, “but we have changed our business model over the lifetime of our company to encourage innovation.


Executive Privilege: Presidential Libraries at DAC, LBJ to AdG

Wednesday, June 15th, 2016


Presidents and CEOs share a common difficulty: the past
. A past that’s sometimes of their own making. They come into office full of enthusiasm and an agenda for improvement and innovation, only to find that the past serves increasingly as an impediment for moving forward.

Of course, the difference between Presidents and CEOs is that the former get libraries built in their name to commemorate their contributions, whether or not they’re able to conquer a past legacy left to them by predecessors.

CEOs, on the other hand, don’t get libraries when their tenures end. They either get tons of criticism, or occasionally tons of praise – but no library. They do, however, often get millions of dollars in compensation and stock during their administrations, and usually a pretty golden handshake when they’re done. Something that goes a long way to easing the pain of criticisms they may endure during and after their years in power.


Chuck’s Posse: Keeping DAC Weird, Nerdy, Alive

Tuesday, June 7th, 2016


A big 10-gallon hats-off to Charles Alpert & Team
for injecting fresh creativity and energy into the 53rd annual Design Automation Conference. Those who knew little about Alpert, and I’m among those few, were overwhelmed by the DAC General Chair and Host of the Opening Session who took the stage Monday morning in Austin.

Straightaway, Charles shed his corporate persona in favor of his Texas roots, welcomed us all to his home town, asked that we call him Chuck, offered photos and first names only of the entire DAC Executive Committee, showed us a map of a new and innovate layout for the DAC Exhibit Hall – including a central boulevard that Baron Haussmann himself would have celebrated – and then asked us to help him do two things:

Keep Austin Weird, apparently a principle plank in the City’s Charter, and ergo to Keep DAC Weird, as well as Nerdy, Fun and Alive. And no sooner did Chuck extend this request, than it was …


S2C: FPGA Base prototyping- Download white paper
TrueCircuits: UltraPLL

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