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 What Would Joe Do?

Archive for February, 2016

Attending DVCon: Read this first …

Wednesday, February 24th, 2016


Emulation is everything in verification today
and therefore at the center of DVCon. Technology expert, Lauro Rizzatti, has prepared this brief tutorial for you, so you’ll be ready for the conference that starts on February 29th.

* The Past

Hardware emulation has been around for 3 decades. It started in the mid 80s with pioneers like Quickturn and Ikos, who used off-the-shelf FPGAs in the fabric of their emulators. The second decade saw the rise of several startups, some of them using custom silicon devices in the emulators.


Marcom & PR: Discretion, not Thanks, defines the Equation

Wednesday, February 17th, 2016


Those who play in the world of big business
are fully aware of the risks: Layoffs are part of the landscape. Yahoo is currently organizing a reduction of upwards of 1500 people as part of an attempt to put its financial house in order; the oil giant Schlumberger is letting ten thousand go, per the company’s January announcement; and Silicon Valley’s original anchor tenant, HP, is in the process of letting tens of thousands go as that organization attempts to right its own ship of state.

These pink slips notwithstanding, there is another type of layoff that is also part of the ebb and flow of big business in the modern era: The small layoff, the letting go of an individual or a small group within a larger department, not for performance issues but because the company has decided to go in a different direction. And it’s within this type of thing that folks in Marcom and PR often get caught up, yet nobody talks about it.


Because absolutely no one knows better than the folks in Marcom and PR that when they are let go, their future employment depends on their utter and complete discretion, their ability to keep a stiff upper lip and move on, their willingness to embrace the pink slip, pack up their desks, surrender their employee badges, and head for the exit with grace and style. Or, if they are employed by an external PR agency, to do the same without even the benefits of a severance package.


DVCon Week: Bose and Hogan to Showcase Gravitas

Wednesday, February 10th, 2016


Sometimes you just gotta wonder
what happens behind the closed doors of the executive suite. Last June, when Synopsys acquired Atrenta, Atrenta’s founder – a distinguished technologist, alum of IIT Kanpur, UT Austin, Bell Labs, Cadence and Interra, and profoundly well-seasoned EDA leader – closed the door on his leadership role at the company he founded 14 years before.

I will admit, I do not know if Dr. Ajoy Bose actually ever reported to duty at Synopsys last summer – the received wisdom would have us believe he needed to set foot there long enough to help his team transition into the Big Purple – but in truth, it is hard to imagine him ever playing second fiddle to Dr. Aart de Geus or Dr. Chi-Foon Chan, or anyone else for that matter. He is a man of that much dignity and gravitas.

Of course, if Bose did punch a time clock at Synopsys, it was for nary a nanosecond in geologic time. It’s been 9 months since the acquisition and now Bose is clearly free to speak in public about the past, present and future of the industry he has helped to create. That surely would not be happening if Bose was just a node in the org chart that has Chan and de Geus at the top of the pyramid.

So there’s one half of the good news included herein.


DVCon: A moment in time

Thursday, February 4th, 2016


On a phone call last week
with the DVCon 2016 General Chair, Synopsys’ Yatin Trivedi, and 2016 Technical Program Chair, eInfochips’ Ambar Sarkar, I was again reminded of two unalienable truths: DVCon is a labor of love for those who have been involved for so long, and without these people the conference simply would not exist.

DVCon is the granddaddy of all design and verification conferences. It’s been housed annually in Silicon Valley since before the beginning of time, this year from February 29 to March 3 at the DoubleTree Hotel. As inevitable a part of the yearly conference cycle as DVCon may be, however, always remember that nothing is forever.

Learning and networking opportunities like DVCon only exist because a group of over-achieving volunteers continue to infuse the event with their special brand of energy and credibility. The conference goes on and on, because of the selfless dedication of the folks who carve time out of their busy professional lives to lead it — to solicit, vet and assemble the technical program, and to solicit, vet and assemble the exhibition hall (a unique ‘science fair’ sort of a deal that opens every afternoon after the technical sessions have wrapped up for the day).

But these kinds of volunteers do not always step forward and even when they do contribute at this level, their efforts often go unnoticed. Hence, when you think of DVCon, remember to be grateful to the team that brings it to you. Nothing lasts forever, even if DVCon seems likes it could. End of sermon.


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