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Archive for August, 2015

Camposano & Zelnik: Sage-DA promotes EDA Evangelism

Thursday, August 27th, 2015


Blogs are a dime-a-dozen, but you’re going to want to read this one if you want to know why distinguished veterans of EDA continue to evangelize for the viability and vitality of the industry.

On a phone call this week with Raul Camposano, newly-minted CEO of Sage Design Automation, and Coby Zelnik, President and Co-founder of the company, the point was driven home repeatedly: There’s as much of a future in EDA as there is a past, no matter what the current demographics may imply. Evolving demand in the CAD-tool marketplace means EDA companies will continue to emerge to meet that demand.


Kaufman Award: My vote goes to Wally

Thursday, August 20th, 2015


As you all know, the Kaufman Award is presented every 12 to 18 months by the EDA industry, with support from the EDA Consortium and the IEEE Council on EDA.

Year in and year out, an individual from industry or academia is honored for providing a “demonstrable impact on electronic design through contributions in the field of EDA,” an impact in business, or industry direction and promotion, or technology and engineering, or education and mentoring.

Based on those parameters, in recent years we’ve seen luminaries such as Dr. Lucio Lanza, Dr. Chenming Hu, Dr. C.L. Liu, Mr. Pat Pistilli, Dr. Randy Bryant, and Dr. Aart de Geus receive this highly coveted commendation in reflection of their hard work, innovation, and dedication to EDA.

Now the fall of the year is upon us, and even though there is no date as yet posted to the EDAC website to indicate which day and hour in November this year’s Kaufman Award will be presented, or to whom, it’s a good guess the info will not be long in coming. It’s my hope that when the news does break, the answer will be Dr. Walden C. Rhines.


Groeneveld & Steinhorst: Optimizing the tech-nomics of EVs

Wednesday, August 5th, 2015


If you live in or near Silicon Valley, you’re fully aware of what a Tesla Model S looks like. They’re everywhere, gliding along silently, leaving behind a wake of enormous marketing cache.

My driving costs are lower than yours are, because I drive a Tesla. My carbon footprint is smaller than yours is, because I drive a Tesla. I’m hip and modern, because I drive a Tesla, so get outta my way. I own a) this parking space, b) the right-of-way at this intersection, c) this lane on the freeway, and d) the right to glare at you if you think you’ve got the right to a, b, or c.

Okay, perhaps a little overstated, but I’ll bet you’ve seen some version of this phenomenon. Yet, had you attended the single, most information rich session at DAC 2015 in San Francisco, you would have learned that a lot of the street cred claimed by Tesla doesn’t actually hold up to close, tech-nomic scrutiny.

On Monday, June 8th, Synopsys’ Patrick Groeneveld and TUM Create’s Sebastian Steinhorst offered a lengthy tutorial [“Electric Vehicles – What’s in it for the EDA Folks?”] during which they blew away the feel-good haze that surrounds EV ownership and revealed numerous harder truths instead.


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