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 What Would Joe Do?
Peggy Aycinena
Peggy Aycinena
Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at She can be reached at peggy at aycinena dot com.

Crossing the Chasm: EDAC hosts Hogan & Kranen October 8th

October 2nd, 2014 by Peggy Aycinena

The conversation will be historic on the evening of Wednesday, October 8th, when Cadence Design Systems hosts the next installment of EDAC’s Emerging Companies Series.

The conversation will be historic, because it will include the past history of Cadence interviewing the present and future history of Cadence; Jim Hogan was a Senior Vice President at the company in the 1990’s, and Kathryn Kranen is a Corporate Vice President and General Manager at the company today. What these two don’t know about Cadence, its past, present, and future – or the entire EDA industry for that matter – is truly not worth knowing.

And beyond these credentials, there’s the fact that both Kranen and Hogan could easily fill the 90 minutes of the session individually. They’re both great public speakers, and both own a plethora of insights about innovation, high-tech enterprise, Silicon Valley, raising and spending venture capital, the art and science of mergers and acquisitions, and taking companies public. These two epitomize the intelligence and instincts that create success in The Valley, with particular gifts of leadership in the EDA industry.

Clearly this is an evening that should not be missed, so don’t.

And while you’re there, here’s the challenge: After the event is over, think about what you’ve learned. How would you have conducted your enterprise and/or your career differently if the wisdom of Hogan and Kranen had been gifted to you 20 years ago, back in 1994, rather than today in 2014?

And of even more interest, what would you yourself have offered to the audience on October 8th, if you had been on stage with Hogan and Kranen? What would you have said about how you crossed the chasm, because surely you’ve crossed it. Otherwise you wouldn’t be attending the event, looking for validation of your trajectory and hoping to learn more about your past, present and future.

By the way, the event is free. You can register here.


Kathryn Kranen …

Until earlier this year, Kathryn Kranen was President and CEO of Jasper Design Automation, a private company providing formal verification tools to semiconductor and systems companies. Kranen sold Jasper to Cadence Design Systems for $170 million in 2014. Prior to Jasper, she was President and CEO of Verisity Design, a company specializing in constrained random simulation, and prior to Jasper was Vice President of North American sales at Quickturn Systems. Earlier, Kranen worked as an applications engineer at Daisy Systems and started her career as a designer of electronic systems and ASICs at Rockwell International.

In addition, Kranen served on the EDAC Board of Directors for 13 years, and was its chairman from 2012 to 2014. She is currently a non-executive director of Critical Blue, and serves on the Board of Trustees of the World Affairs Council of Northern California. Kranen received the EE Times/EDN ACE Lifetime Achievement Award for contributions to the electronics industry in 2013, was named one of the Top 10 Women in Microelectronics by EE Times in 2011, and received the Marie Pistilli Women in Electronic Design Automation award in 2005. Kranen holds multiple US patents in the formal verification domain.


Jim Hogan …

Jim Hogan has been in the semiconductor industry for 33+ years. He serves as General Manager of Vista Venture Partners, and Managing Partner of Vista Ventures LLC. Previously he served as a General Partner of Telos Venture Partners, as Senior Vice President of Business Development of Artisan Components, and as SVP of Business Development and CTO/Senior Member of the Office of Chief Technologist of Cadence Design Systems. He also served as President of Cadence Japan, Corporate VP of Marketing, and Corporate VP of Field Operations at Cadence.

Prior to Cadence, Hogan served as COO of Smart Machines, served at National Semiconductor for 10 years and for Philips Semiconductor. At both companies, Mr. Hogan established device physics laboratories globally. He has served as a Senior Executive in the EDA, semiconductor IP, semiconductor equipment, and fabrication industries. He has also served, or continues to serve, on the boards of dirctor and/or advisors at POLYTEDA Software, Solido Design Automation, Ponte Solutions, Bluelithium, Nimbic, Altos Design Automation, Scoperta, Tela Innovations, Solido Design Automation, Knowlent, Clear Shape Technologies, CLK Design Automation, Shocking Technologies, Athena Design Systems, ChipVision Design Systems, DAFCA, GateRocket, Pyxis Technology, CiraNova, IPextreme, Xpedion Design systems, NurLogic, and San Jose State’s School of Engineering.


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