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 What Would Joe Do?

Archive for February, 2014

Incisive vManager: CDN takes on biggest baddest SoCs

Wednesday, February 26th, 2014

 

How appropriate, the week prior to DVCon, for Cadence to announce a major new verification enhancement – Incisive vManager. Per a phone call last week with Cadence MDV [metric-driven verification] Product Management Director John Brennan, the company has spent the last 4 years working on this new “verification planning and management solution.”

Brennan said, “Incisive vManager has been in customer beta for the past 2 years, so this is actually our third release. Previously we’ve been quiet [about the product], but now we’re ready to say, ‘Come one, come all, and look at what we’ve done!’

“We’ve completely re-engineered and re-invented ourselves regarding verification planning and management – an important area I’ve been working on for over 10 years. What we’ve done with Incisive vManager is to redo our existing solution, both for reasons of scalability and for better addressing the needs of our customers, specifically the increased size and complexity of today’s verification [task] with a new client-based solution for multiple users.

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Imperas: Test it now or Recall it later

Thursday, February 20th, 2014

 

These are good days for virtual prototyping vendor, UK-based Imperas. The company will be making appearances this coming week at Embedded World in Nuremberg, at DVCon in San Jose the following week, and at CDNLive in Santa Clara the week after that, as well as several events in the UK in this same time frame. Imperas has a lot to talk about, including an announcement involving MIPS, a division of Imagination Technologies.

Per CEO Simon Davidmann in a recent phone call: “We’re small, self-funded and growing, with revenues last year up 65 percent. [Even better], the type of customers we’re seeing are tier-one semiconductor and embedded systems companies. We want to help people build better software. No one builds a chip without simulation, and we believe software development should be done like that as well.”

I asked about the competition. Simon answered, “It’s true, other people have models in the same space as ours – companies like Synopsys, Cadence and ARM – but we tend to cooperate with them. Our real competition is legacy breadboards, and kick-it-and-see techniques, rather than proper methodologies.

“For most complex SoCs, many people try to develop software with simulation at the RTL level, or with a hardware-accelerator box, but those approaches don’t get the throughput of software and performance they need. And with a prototype, they don’t get the controllability and observability. That’s why most of our competition is the legacy mindset in the customers.”

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D&VCon: A labor of love for Krolikoski & Co.

Thursday, February 13th, 2014

 

If ever there was a year when you thought to attend DVCon, this should be it, according to a recent phone call with Cadence Fellow Stan Krolikoski, serving as General Chair for the second year in a row. That’s because DVCon 2014 will be serving up the D and the V in equal measure, and won’t be skewed towards the V in DVCon as it has been [perhaps] in the past.

Per Stan, “We’ve gotten feedback every year from attendees that they want more emphasis on design. They say they like verification, but they want more design, so last year I gave marching orders to the Technical Program Committee [headed by Paradigm Works’ Ambar Sarkar] that they should add more people on the review committee who represent design.

“It’s actually been a long time in coming. Although last year was the 25th anniversary of the conference, 10 years ago the name was changed to DVCon. Prior to that, it was HDLCon and the content reflected that name. When the name was changed to DVCon it was supposed to include both design and verification, but [functional verification emerged as the larger focus].”

That focus meant that those types of experts tended to dominate attendance, according to Stan, but that’s been fixed this year: “We will still have excellent functional verification sessions at DVCon – everything for the beginner through to the guru, it’s all there – but we will also have sessions on low-power design, on analog/mixed signal, and on system-level design, as well as IP integration. We’re clearly moving away from just verification in adding lots of design content to the program that’s of interest to our audience.”

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Auld Lang Syne: Forte Design moves on …

Thursday, February 6th, 2014

 

When it comes to talking about Forte Design, only one word comes to mind: Classy. There’s always been a consistency of messaging, spirit and optimism comprising the public face of Forte, and no small part of that has been the spirit and personable styling of the VP of Marketing & Sales, that ultimate ESL Evangelist, Brett Cline.

Late yesterday afternoon, when I saw in an email blast from Semiconductor Engineering that Forte had been sold to Cadence, I was astonished [oh no, not another company sucked into the EDA Consolidation Vortex !?!], so I shot an email off to Brett and asked if he could make time for a phone call. True to form, he called me at 6 pm California time, which was 9 pm in snowy Massachusetts where Brett lives and works.

For the next 20 minutes, I listened to what has become the new normal in EDA: A great, albeit smallish company was made a “very fair offer” and although it may not have been the exit I myself would have predicted some years ago for Forte, Brett said that selling the company to a large EDA player is, today, the right and true decision for good leadership of good smallish companies in the industry.

All that being said, I noted an undercurrent of wistfulness in Brett’s voice. He wanted me to know how very much Forte Design has been run like a family company, that he felt about his co-workers at Forte as if they were family, and the fact that not all of them will be moving over to Cadence with the acquisition was making him profoundly sad last night. Profoundly sad.

Nonetheless, Brett and his co-execs at Forte will be moving to Cadence and the opportunities there, per Brett, are marvelous. He admires Cadence and is glad, given that Forte was going to be sold, that Cadence is where they’re landing. He admires the corporate culture at Cadence, thinks the management there respects the skills and technology being acquired with Forte, and thinks that not only is it a win for Cadence, but it’s a total win for Forte’s legions of loyal customers around the world.

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Character: Sports, Entertainment and EDA

Monday, February 3rd, 2014

 

Yesterday was awash in poignancy. If you’re online a lot, you learned around noon California time that actor Philip Seymour Hoffman had died suddenly in NYC of an apparent overdose. The news really gave pause, particularly because it turns out he was so much younger than he looked, because the young people in my life really thought him a great actor and were stunned by his death, and because it gave evidence, yet again, that people of fame and legendary talent are also often so completely human and frail.

And, I was a big fan of Amy Winehouse. My friends and family knew that about me. When she died 3 years ago, I actually received condolence notes because they knew how I felt about her voice and her talent, and they were sad about it for me. Oddly, we somehow feel very personally connected to famous people. We feel we really know them, how strange. People wept for John Kennedy, for Abraham Lincoln, for Paul Walker, for Heath Ledger, for Marilyn Monroe, yet I’m pretty sure that most of those grieving never actually met the person they mourned.

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