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 What Would Joe Do?

Archive for December 31st, 2013

DAC: Look what the [cool] cats dragged in …

Tuesday, December 31st, 2013


Kid you not, it’s only five months and a week until DAC comes around again. How can that be? Weren’t we just in Austin yesterday? Well, there you go. That darned sun keeps rising and setting, rising and setting, and now we’re slipping into the New Year and racing from there straight on to DAC. In San Francisco.

Wow, San Francisco? You mean that place where a single helping of French Toast served up at your customer breakfast will cost you $43, before tax and gratuity? That place where if you need just one small additional spot to light up your booth, it’s going to cost you a cool five grand to get it installed? You mean that place where hip young techies spend their nights and weekends, but spend their work weeks 40 miles south where they grind away pushing the envelope, so your mobile device can be cooler and cheaper and more beautiful? You mean San Francisco which, more than a place on the map, is a state of mind? One that has nothing to do with the state of mind that shows up for DAC.

Here’s an idea. Let’s change that. Let’s fix that state of mind. Why can’t DAC be so cool that those young techies will call in sick and stay in town on the days when DAC’s at Moscone next year? Why can’t design automation be so compelling that the generation that’s usually riding their big private commuter buses an hour south to work will show up instead at Moscone on June 1st, 2nd, 3rd, 4th, or 5th and beg to be let in, beg to be allowed to see what the future of hardware really is.


S2C: FPGA Base prototyping- Download white paper

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