What Would Joe Do?
Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at www.aycinena.com. She can be reached at peggy at aycinena dot com.
DAC 2013: Top 10 from Day 1 in Austin
June 3rd, 2013 by Peggy Aycinena
The Design Automation Conference is mostly about People who need People, so my Top Ten list from Day 1 in Austin here at the 50th DAC is about just that: The Luckiest People in the World.
Because on my way back down to Level 1, I ran into Jill Jacbos who’s been working overtime here in Austin on behalf of Accellera Systems Initiative (Stan Krolikoski received the 2013 Leadership Award at the 7 am breakfast today), the North American SystemC Users Group Meeting (taking place all day today on Level 3), and Jim Hogans’ Hot Zone Party tonight at Austin City Limit’s Moody Theater.
Jim’s efforts, and those of the folks helping him, are all to raise money for his Heart of Technology charity, which is donating funds raised in Austin to CASA (Court Appointed Special Advocates) of Travis County, Texas. If you want to donate, you can do so at Jim’s website.
The whole thing is arranged in several concentric circles in a large corner of the Exhibition Hall, and opened officially at 5 pm this afternoon with a (corny) ribbon cutting – the honors and oversized scissors going to the mayor of Austin, Lee Leffingwell. Not sure Mayor Leffingwell has ever been to Abu Dhabi, but he’s certainly now seen the results of their corporate largesse: The Global Forum at DAC 2013 is being sponsored by GlobalFoundries/ATIC.
You really need to check it out. Folks from Synopsys have also been super involved pulling the thing together, with their efforts at promoting international accord through DAC either endearingly naive, or endearingly idealisitic, or both. But still, you should go see it. You may even experience the thrills and chills, albeit momentary, of true Culture Shock, right here in downtown Austin.
And even more interesting, Prof. Hu offered an enthusiastic endorsement for ‘remote’ learning, what he said is being termed these days “Teaching to the Masses” or TTM. Prof. Hu said it’s possible that students don’t learn just as much from online/computer-based learning, they may even learn more, and learn it all more effectively. Wow, coming from an academic that seems pretty open-minded, making an argument that might make his own profession obsolete.
I also asked Prof. Hu if the re-tooling required for full implementation of finFET might be prohibitively expensive, but he was adamant that this would not be the case. “It’s too late,” he said. “The finFET is here and it will not be stopped.”
But it wasn’t the facts of her story which were notable, it was the emotion in her voice. Never has an MRP Award recipient been someone other than a technical contributor to the industry, and Nanette acknowledged that from the outset. How marvelous, she said, that this year’s award reflects a recognition by EDA at last of the many women who contribute, but do not come to their work from a technical background.
Nanette also noted that her mother always insisted: You can be whatever you want to be! Those 8 words, Nanette said, have been the bedrock of her career aspirations. For those of us who were in the audience and know Nanette, clearly those 8 words have also been the bedrock of the generous and dignified presence that Nanette has brought to the PR community, a group of people who have helped support, promote, and make possible this now $6+ billion industry.
Now it’s true, to enjoy tonight’s performance, you would have to love Western, Country, Blues, Jazz, and Rock&Roll – in other words, the full range of the music that defines This Land. But really, what’s not to love in all of that? Asleep at the Wheel tonight on stage at Moody Theater was completely, totally perfect. Thanks a million to all of the corporate sponsors who made the party possible.
And to those people who are still at the party, even at this hour? Good luck getting up tomorrow morning in time to be at those (nasty) 7:15 am breakfasts!
Tags: Accellera Systems Initiative, Ann Steffora Mutschler, Asleep at the Wheel, Chenming Hu, DAC 2013, Daniela De Venuto, Dave Sinofsky, DFM&Y Workshop, DXCorr Design, Global Forum at DAC, GlobalFoundries/ATIC, Heart of Technology, Hot Zone Party, Jill Jacobs, Jim Hogan, Lee Leffingwell, Marie Pistilli, Marie R. Pistilli Award, Mentor Graphics, Nanette Collins, Nirmalya Ghosh, North American SystemC Users Group Meeting, Pat Pistilli, Phil Kaufman Award, Sagar Reddy, Sonia Harrison, Stan Krolikoski, Synopsys, View Logic, Wally Rhines, Yervant Zorian
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