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Archive for May 23rd, 2013

Paul Estrada: BDA with an ACE up its sleeve

Thursday, May 23rd, 2013


BDA chief operating office Paul Estrada has been at Berkeley Design Automation for over 7 years and is as enthused about the company today as when he first arrived. Particularly, because he says BDA is getting more attention than ever these days thanks to its growing portfolio of leading-edge products.

“We are a small business that continues to grow,” Estrada says with pride, “focusing on nanometer verification, a market where there are lots of problems, but where we are definitely making [inroads]. It’s an area that’s ripe for innovation, and better tooling, and as we don’t see the big EDA companies putting time or effort into making progress there, it’s a sweet spot in the market for us.”

Sounds great, so what’s the elevator pitch for potential customers?

Estrada responds easily: “Many companies continue to buy from our competition – principally Cadence and Synopsys – but we go into leading edge RF and analog/mixed-signal design teams and ask them what they can’t do with their current tools. They tell us and then we do those things for them with our tools. As a result, they buy even more tools from us and we go on from there.


ProximusDA & STMicro: distributed SOC TLM VPs

Thursday, May 23rd, 2013


ProximusDA has announced it’s working with STMicroelectronics to develop next-gen software virtual prototypes. ProximusDA brings its expertise in parallel-code distribution to the effort and STMicroelectronics knows a bunch about transaction-level modeling and distributed-computing architecture, so the combination’s terrific.

That’s according to ProximusDA CEO Enno Wein: “Our collaboration with ST demonstrates the beneficial synergy between ProximusDA and its customers. The first achievement of the collaboration has been to allow ST to build distributed execution runtime of its SystemC TLM platforms on machines with up to 64 cores.”

So what is it that ProximusDA is providing that ST finds so useful?


S2C: FPGA Base prototyping- Download white paper
TrueCircuits: IoTPLL

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