What Would Joe Do?
Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at www.aycinena.com. She can be reached at peggy at aycinena dot com.
DAC 2013: Innovation Square
March 21st, 2013 by Peggy Aycinena
It’s time to start exploring what’s coming up at DAC 2013 in Austin the first week in June, and one way to do that is to visit the conference website. There you’ll find a variety of interesting things including an interactive Exhibit Hall map, which allows you to run your mouse over any booth and see which company’s going to be located there. Maybe that feature’s been available in years past, but it’s still pretty cool.
Something that certainly is new this year at DAC, however, is Innovation Square. I’ve boldly cut-and-pasted the graphic from the DAC website into this blog so you can see what it entails, which is this: You pay the DAC organization $5500 and for that you get a kiosk-like space, a 24-inch computer monitor, an electrical hook-up for your other stuff, booth-unit graphics, a shared private meeting suite with a schedule that you’ll know in advance, and one paid-in-full conference registration.
In other words, you get a “turn key package” that allows you to have a foot on the ground at DAC without enduring the mystery of “What’s this all going to actually cost me?” True, it looks like any particular company in Innovation Square only has about 15 or 20 square feet of show floor, but if otherwise you couldn’t afford to be on the show floor at all in Austin, this is a great innovation indeed.
Also, Innovation Square will be located in Booth #625 in Austin. Look at the Exhibit Hall map and you’ll see that’s fairly close to the Exhibit Hall entrance, which is always a good thing.
Meanwhile, while you’re studying the map, it’s interesting to note that the Synopsys booth [#947] this year will be visibly smaller than Cadence’s [#2214], and both TSMC [#1746] and GlobalFoundries [#1314] have yielded the Partner Pavilion idea to the ARM Connected Community booth [#9210]. Probably not surprising, but still worth noting.
Click here to read the contract details if you’re interested in exhibiting at Innovation Square in Austin.