It’s a bit early for New Year’s Resolutions, but Real Intent has gotten a jump on the popular annual ritual. As of today, the company is declaring “a bold new look for its corporate logo and Web-site, and a new location for its headquarters.”
The press release reiterates Real Intent’s offerings – Ascent, Ascent Lint, Ascent Implied Intent Verification, Ascent X-Verification System, Meridian, Meridian CDC, and Meridian Constraints – and says, “with the capabilities [of these products] in mind, Real Intent re-imagined its logo to mimic the real intent of these software offerings. The familiar white and blue logo now is recast with striking simplicity.
“The new ‘look’ graphically parallels the simplicity and speed with which SoC designers can use Real Intent’s technology. The transformation mirrors Real Intent’s evolutionary change from an EDA formal verification company to a best-in-class verification solution company. Real Intent has also transformed its Web-site with a dramatic, clean new look and simple navigation that parallels the simplicity and ease of use of its solutions.”
Now, you may say that all of this is being done just to catch the eye of a jaded public, but consider how hard change really is.