What Would Joe Do?

Peggy Aycinena
Peggy Aycinena
Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at www.aycinena.com. She can be reached at peggy at aycinena dot com.

Ausdia: Sanjay Lall joins the board

 
November 8th, 2012 by Peggy Aycinena

 

It might be the impression of late that all EDA-startup roads lead to Synopsys, but that would be incorrect. Small, privately-held companies continue to make their way in the industry, independent and productive.

Ausdia, based in Silicon Valley, has been underway since 2006 developing tools for timing constraint verification and management. Today the company announced a new board member, Sanjay Lall. Per the press release, Lall has 20+ years of experience in the EDA and semiconductors, “an expert in operations, marketing, fund raising and sales.”

He is also Chairman and Managing Partner at Cronox Group, on the Board of Advisors at Verdigirs Technologies, and a Director at Mobi-holdings. Previously, Lall was VP of Sales at Extreme DA, and “influential in the company’s acquisition by Synopsys in 2011.”

All EDA-startup roads may not lead to Synopsys, but not surprisingly the CVs of most seasoned EDA veterans do lead to Synopsys, and/or to Cadence and/or Mentor Graphics.

The Ausdia press release announcing Lall’s appointment also notes: “As president and CEO at Silicon Software, Lall was instrumental in accelerating sales growth for many of the former leading-edge EDA companies such as Sente (acquired by Frequency Technology), Triquest (acquired by Summit Design), Ultima Interconnect (acquired by Cadence), Frontline Design Automation (acquired by Avanti), CadMOS (acquired by Cadence), Plato Design (acquired by Cadence), Q Design (acquired by Cadence), and Brion Technology (acquired by ASML). Prior to his leadership at Silicon Software, Lall also held executive sales and operational management positions at Epic Design (acquired by Synopsys in 1997).”

Clearly, Lall’s track record is quite extraordinary and prompts a reconsideration of the outset of this blog: “Small, privately-held companies continue to make their way in the industry, independent and productive.”

Given the number of acquisitions attributed to Lall’s involvement, 8 per list, it may not be too long before Ausdia becomes number 9.

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About Ausdia …

“Ausdia was formed in 2006 and began product development in 2008, with the first timing constraints product, TimeVision, reaching the market in 2010. Ausdia delivers standout timing constraint development, verification, and management solutions that complement all implementation and timing signoff flows. The company’s technology represents a new way for SoC and IC developers to make massive productivity gains across the design flow.”

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