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Archive for March, 2012

IP Update: Savage @ IPextreme

Thursday, March 8th, 2012

 

Even this deep into the era of IP and design reuse, it’s been my impression that things are not quite as far along as many in the industry would like you to believe. With that attitude in mind, I spoke with IPextreme CEO Warren Savage, who convinced me otherwise, although with several caveats.

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Q: Are people still reluctant to buy IP?

Warren Savage: That’s last century, and no longer a problem.

Q: How long has that been the case? 2 Years? 10 years?

Savage: I would say the pressure cooker that the semiconductor industry has gone through over the last decade has made that shift fully complete

Q: And is that true for all categories of IP?

Savage: I think so. We work with the large semiconductor companies with their internal IP. They’re definitely buying IP, although I’ve seen them creating IP when they need to differentiate around that block. We’re also seeing a shift in our business. Today we’re selling more differentiated IP, not commoditized IP.

Q: Can you define differentiated IP? (more…)

IP Update: Barbour @ CAST

Thursday, March 8th, 2012

 

Even this deep into the era of IP and design reuse, it’s been my impression that things are not quite as far along as many in the industry would like you to believe. With that attitude in mind, I spoke with CAST CEO Hal Barbour, who convinced me otherwise, although with several caveats.

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Q: Are people still reluctant to buy IP?

Hal Barbour: There’s been a big change. There used to be fly-by-night IP companies, which were really services companies, so people were leery.

Over the last few years, however, people have pulled back from those attitudes. Some “IP” companies have gone out of business – they couldn’t survive on just selling data sheets – while the established suppliers have become more mature. Now people know who is and isn’t [a reliable supplier].

Q: Was that the case 10 years ago, or has it evolved over the last decade?

Barbour: I would say 10 years ago, everybody was still leery. They didn’t know if they could trust outside suppliers.

But time to market pressures have grown such that people found they couldn’t reinvent the wheel for lots of the IP used by their competitors, or other people doing similar projects, so they started to go outside for processors and peripheral devices such as USBs, and so forth.

There’s still some concern lingering today – it’s not completely gone – but you’ll find that customers are definitely a lot more knowledgeable about IP.

Q: Are there tools available for comparing and contrasting similar IP offerings? (more…)

DATE: Design, Automation, Test & Embedded

Saturday, March 3rd, 2012

The premier EDA conference in Europe – many say, in the world – will be in Dresden this year, starting March 12th. There’s a certain something about DATE, a unique quality and consistent energy that runs throughout this conference that really sets it apart, whether in Nice, Munich, Grenoble, or Dresden.

Now in its 15th edition, Design, Automation & Test in Europe seems to get better with each passing year – more refined, focused, and confident, and more unabashedly academic, while still offering a rich experience for exhibitors wanting to showcase their latest and greatest.

With 55+ exhibitors this year, over 200 papers selected from almost a thousand submissions for the 2012 conference, 77 different technical sessions, keynotes from Bosch Automotive Electronics Division President Klaus Meder, and GlobalFoundries Senior Vice President for Design Enablement Mojy Chian, a host of tutorials, panel discussions, and workshops, a Sigda-sponsored PhD forum, and the annual EDAA Lifetime Achievement Award presentation – this year going to UC Berkeley’s own Prof. Alberto Sangiovanni-Vincentelli – DATE is on tap to deliver another terrific week-long event.

University of Tübingen Dean of Science Prof. Wolfgang Rosenstiel is General Chair for DATE 2012. Not surprisingly, when we spoke by phone on March 2nd, he was extremely enthused about the Dresden event. I asked him how the conference has evolved over the years.

Dr. Rosenstiel said, “DATE started in 1998 as the merger of two other European conferences, EURO-DAC and ED&T. Since then, DATE has taken place every year, mainly between France and Germany.

“What has changed over the years? While we have kept the central theme of design, automation, and test in Europe, from there we have widened the focus in two directions.

“The applications of microelectronics have come more clearly into focus at DATE, with special tracks which continue to grow, and there has been an increasing emphasis on embedded systems.

(more…)

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