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 What Would Joe Do?
Peggy Aycinena
Peggy Aycinena
Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at www.aycinena.com. She can be reached at peggy at aycinena dot com.

SNPS & OneSpin: Saving for Rainy Day not always Best

 
August 18th, 2016 by Peggy Aycinena


As of August 17th, when they posted financial results for Q3_2016
, Synopsys is reporting somewhere in the neighborhood of $1 billion in cash and cash equivalents. As prudent as it may be to save for a rainy day, here’s something a bit more creative the company could do with a portion of that cash: Buy OneSpin.

Why? Because OneSpin offers something that Synopsys doesn’t have – a market-leading position in formal verification. OneSpin would bring that to Synopsys, along with a strong, well-established track record and proven customer engagements across European, North American and Asian markets.

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TetraMAX II: Synopsys renovates and innovates

 
August 11th, 2016 by Peggy Aycinena


It takes courage to re-launch an existing product rather than start from scratch
, to announce a refreshed and updated offering as if it were something brand new. That’s certainly the case with Synopsys‘ recent release of TetraMAX II. It took courage to build on a franchise that first arrived on the scene not just in the last century, but in the last millennium.

And it was with this sentiment that Synopsys’ Robert Ruiz and I started a recent phone call to discuss the July news that TetraMAX II has arrived on the scene.

Ruiz began: “This is TetraMax II. We wrote the key engines from scratch, an effort that took the R&D team a full two years to complete. The goal was to get 10x faster and 25-percent fewer patterns.”

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Conferences: Paper submission deadlines approach

 
July 28th, 2016 by Peggy Aycinena


A number of conferences important to EDA and IP
 are coming up over the next 12 months and currently looking for content. If you have an industry-relevant topic you’d like to talk about, the organizers of some of these conferences need to hear from you soon. Various deadlines are looming, most over the next few weeks.

Meanwhile, it’s interesting to consider that one of the most thrill- for-your-buck conferences on the list is Black Hat USA 2016 and Synopsys’ co-located CodenomiCON, both promising to teach you everything you need to know or are allowed to know about cybersecurity. Synopsys’ involvement in Black Hat may validate a comment overheard recently: ‘Synopsys is no longer really an EDA company. They’ve become a software integrity company.’

Also interesting, DVCon in San Jose and Mobile World in Barcelona in 2017 are on the exact same days. Perhaps there’s no overlap in the attendee population. But most interesting on the list, the sheer scale of the China International Modern Industry & Intelligent Equipment Exhibition with 500+ exhibitors, over 40,000 attendees, and more topics that you can possibly imagine.

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Shishpal Rawat: Intel, CEDA, Accellera, Calm Commitment

 
July 14th, 2016 by Peggy Aycinena


Intel’s Shishpal Rawat has been Chair of Accellera for 6 years and is currently serving as President of CEDA
, IEEE’s Council on Electronic Design Automation. In previous discussions, Rawat has insisted that his leadership is not what makes these organizations work. Only the enthusiastic efforts of the many members guarantee that both Accellera and CEDA continue to shape ideas, standards, and forward progress within design automation and its adjacent technologies.

Two years ago, I enjoyed a lengthy interview with Rawat about all of this, described here. This year, I’ve chatted with Rawat at DVCon in San Jose in March, and again by phone just prior to DAC in June. During the phone call, Rawat focused on CEDA’s activities at DAC in Austin. He told me the upcoming Sunday night panel, set to be moderated by SRC’s Bill Joyner on June 5th, was a new and very exciting addition to the DAC program.

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This world: sometimes knit together by sorrow

 
July 7th, 2016 by Peggy Aycinena


It was the middle of the morning on a school day in California
when the President was shot in November 1963. The principal came over the PA system and announced the President was injured in Dallas and was in surgery. She asked all teachers to suspend classroom activities and wait for further news.

In my class, our teacher told us to take something out to read and sat down at his desk at the front of the room. After a very long time, the principal came back on the PA. The President had died. She asked teachers to help their students understand what had happened.

Our teacher sat very still at his desk for a long time and then stood up. He started to speak, but stopped. He took off his glasses with his left hand and covered his eyes with his right. For at least 10 minutes he stood like that, still and silent with his eyes covered.

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Mark Gilbert: White coat, White hat, Big fish

 
June 30th, 2016 by Peggy Aycinena


Exuberance and Optimism:
the only two words required to describe EDA-Careers’ Mark Gilbert – even after 20 years in the trenches sorting out the who what and where of just about everybody in the EDA industry. Yes, he self-identifies as the fun guy in the white suit, seen hither and yon wherever the EDA Nation chooses to confab, but in reality he’s the good guy in the white hat who’s going to tell it to you straight, about your career and your goals.

Also by his own description, Mark Gilbert is “the big fish in a little pond” who serves as the leading head hunter and career counselor extraordinaire of EDA.

I was lucky enough to speak with Gilbert by phone this week. As he and I were both on the East Coast, coordinating the hour of the call was easy. Our conversation started with the usual query: How did you get started in this business?

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Verific: Rhymes with Terrific

 
June 23rd, 2016 by Peggy Aycinena


Michiel Ligthart
, President and COO of Verific Design Automation, and Rick Carlson, VP of Worldwide Sales, have a proposal for young companies in the EDA industry and adjacent technologies: Come to Verific if your organization is early stage, in need of encouragement and wise counsel, and could benefit from access to Verific software to help you progress towards a commercial product launch.

In a recent phone call, Ligthart and Carlson explained the specifics of the Verific program, and delineated what it’s not: “We are not funding startups,” Ligthart said, “but we have changed our business model over the lifetime of our company to encourage innovation.

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Executive Privilege: Presidential Libraries at DAC, LBJ to AdG

 
June 15th, 2016 by Peggy Aycinena


Presidents and CEOs share a common difficulty: the past
. A past that’s sometimes of their own making. They come into office full of enthusiasm and an agenda for improvement and innovation, only to find that the past serves increasingly as an impediment for moving forward.

Of course, the difference between Presidents and CEOs is that the former get libraries built in their name to commemorate their contributions, whether or not they’re able to conquer a past legacy left to them by predecessors.

CEOs, on the other hand, don’t get libraries when their tenures end. They either get tons of criticism, or occasionally tons of praise – but no library. They do, however, often get millions of dollars in compensation and stock during their administrations, and usually a pretty golden handshake when they’re done. Something that goes a long way to easing the pain of criticisms they may endure during and after their years in power.

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Chuck’s Posse: Keeping DAC Weird, Nerdy, Alive

 
June 7th, 2016 by Peggy Aycinena


A big 10-gallon hats-off to Charles Alpert & Team
for injecting fresh creativity and energy into the 53rd annual Design Automation Conference. Those who knew little about Alpert, and I’m among those few, were overwhelmed by the DAC General Chair and Host of the Opening Session who took the stage Monday morning in Austin.

Straightaway, Charles shed his corporate persona in favor of his Texas roots, welcomed us all to his home town, asked that we call him Chuck, offered photos and first names only of the entire DAC Executive Committee, showed us a map of a new and innovate layout for the DAC Exhibit Hall – including a central boulevard that Baron Haussmann himself would have celebrated – and then asked us to help him do two things:

Keep Austin Weird, apparently a principle plank in the City’s Charter, and ergo to Keep DAC Weird, as well as Nerdy, Fun and Alive. And no sooner did Chuck extend this request, than it was …

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Semifore: Celebrating 10 years with powerful CoStar Platform

 
May 26th, 2016 by Peggy Aycinena


Ten years ago, Rich Weber and Jamsheed Agahi
surveyed an industry they knew well – they each had 10+ years’ involvement in the technology – and found no one was providing hardware/software interface solutions. So in February 2006, they founded a company to “provide good solutions to the industry” and got busy coding. They had their software up and running by DAC, held that year in San Francisco, were featured in the July 2006 issue of EETimes, and were working with their first customers by the end of the year.

Those early successes were an indication of the credibility of Semifore Inc. and a reflection of the singular vision of founders who knew each other well; they had worked with together at various companies prior to 2006, Data General, Silicon Graphics, StratumOne and Cisco Systems. Starting Semifore together was the logical next step in their collaborations. Now ten years on, both founders are still with the company

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Dvcon India 2016
Verific: SystemVerilog & VHDL Parsers
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