What Would Joe Do?
Peggy Aycinena
Peggy Aycinena
Peggy Aycinena is a freelance journalist and Editor of EDA Confidential at www.aycinena.com. She can be reached at peggy at aycinena dot com.

Wild West: OneSpin’s Dave Kelf rides shotgun on SystemC

 
March 23rd, 2015 by Peggy Aycinena

 

The last time I spoke at length with OneSpin’s Dave Kelf, the conversation was all about the Cloud. This week we picked up where we left off, talking about the Cloud, but then moved on to the Wild West. Dave is quite taken with the idea that the current situation in EDA is on par with the Wild West, that mythical place where a lack of structure and entrenched establishment allows true innovators to run wild free. First however, we caught up with OneSpin and the Cloud.

Dave said, “These days, engineers cannot afford to stick their necks out. Neither their managers nor their corporate leadership want to take risks, and the engineers know it. Although engineers realize moving design to the Cloud makes sense, when they try to explain that to their bosses or corporate lawyers it often leads to legal discussions around the problems of having [propriety] IP leave the company’s server.

“At OneSpin, however, we are able to eliminate these issues by generating abstract verification proof problems that go to the Cloud for computation without the transfer of IP or even [identifiable markers], assuring our customers that the process is very secure. Moving to the Cloud means design teams will have access to infinite computing, with huge verification jobs running simultaneously.”

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Glass, Handset, Wear: The $2000 Cheese Sandwich at Wearables TechCon

 
March 12th, 2015 by Peggy Aycinena

 

Given how much press is being heaped onto the whole wearable/IoT fad, it was refreshing to hear somebody speak in no-nonsense terms about one way to make it all work. Tuesday morning at Wearables TechCon in Santa Clara, an incredibly poised Rutgers undergrad named Victor Kaiser-Pendergrast gave a one-hour talk exhibiting a specific use case involving both Google Glass and Android Wear [your not-Apple watch].

The motivation for his demo was to highlight the fact that although some apps are perfectly suited to Google Glass [e.g., navigation] and others are perfectly suited to Android Wear [e.g., list selection], there are a host of apps which are best implemented using both technologies.

Shooting a clay target, for example: The target is displayed on Glass and you aim by moving your head. “But I don’t want to smash Glass on my face to fire,” Kaiser-Pendergrast said, “because that dislodges Glass just enough to cause a miss.” For shooting clay pigeons, therefore, it’s better to tap or swipe Wear on your wrist to guarantee an accurate hit on the target.

From that demo, Kaiser-Pendergrast moved to the problem at the core of his talk: Using Google Glass, Android Wear,  and as it turns out, an Android Handset to order a cheese sandwich from a local deli.

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Celebrating Lives: Martin Vlach & Jiri Vlach

 
March 9th, 2015 by Peggy Aycinena

 

Dr. Martin Vlach will be hosting a Celebration of Life to honor the life of his late father, Dr. Jiri Vlach, on Saturday, March 14th. Both father and son are uniquely renowned for their contributions to various technologies at the center of semiconductor design.

Interestingly, when fathers are accomplished, the sons often suffer, fearing their own accomplishments may not match the track records laid down by their father before them. When exceptions occur they are well worth noting, and certainly that is the case with Martin Vlach, Mentor Graphic’s Chief Technologist for Analog-Mixed Signal, and his father, Jiri Vlach, until his passing last month, a Distinguished Professor Emeritus of Electrical and Computer Engineering at University of Waterloo, Ontario, Canada.

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DVCon: The Imitation Game

 
March 5th, 2015 by Peggy Aycinena

 

What if I were to tell you that I attended a conference where people were really excited to be there, where the exhibit hall was filled with a crush of people making their way from booth to booth, talking with exhibitors and exchanging business cards madly. A conference where the South of the exhibit hall was dominated by Synopsys, the East by Cadence, and the West by Mentor, and where at the happiest hour, libations and snacks flowed freely in a sub-set of the booths and the whole exhibit hall became even more animated.

What if I told you the technical portion of the conference included a variety of content — touching at times on autos, wearables, the IoT, IP, standards, and verification — excellent panel discussions, well-attended poster sessions, detailed tutorials, and a keynote from the CEO of the largest company in the industry delivered to a packed, SRO ballroom full of designers, engineers, and engineering managers.

Finally, what if I told you the highly capable staff of MP Associates was running the whole thing with their usual aplomb, attending to details as diverse as registration, sound systems, lunch tickets, speaker logistics, and awards presentations.

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Invasive, Freaky, Leading-edge: The Shock of the New circa 2015

 
February 26th, 2015 by Peggy Aycinena

 

Art Critic Robert Hughes produced a difficult documentary in 1980 that assaulted the mind and eye with images and ideas associated with modern art, the visual arts of the 20th century. Now 35 years later and well into the 21st century, Hughes’ concept of things that are both new and shocking is more compelling than ever. This little essay is peppered with a few things which I think encapsulate The Shock of the New circa 2015.

Let’s start with the upcoming Trip to Mars. Last month it was announced that 100 people had been chosen from a field of 200,000 candidates worldwide to start to prepare for a one-way trip to Mars, slated to launch in 2024. Come’on, really? A one-way trip to Mars? It may sound like a way-cool nod to someone’s pluck and courage to be chosen for the trip, not to mention the technological tour de force needed to get the vehicle and passengers there — but do we honestly want to admire anybody whose death wish includes a long freaky trip to a planet that cannot support any of the life forms we’re aware of, including us? Really?

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DVCon: in 12 minutes

 
February 19th, 2015 by Peggy Aycinena

 

DVCon is coming to San Jose from March 2nd to 5th. If you have any doubts about going, you should spend 12 minutes watching my interview [YouTube link below] with DVCon General Chair Yatin Trivedi of Synopsys and Technical Program Committee Chair Ambar Sarkar of Paradigm Works. The sheer joy these two gentlemen and their team are bringing to the work of organizing the upcoming event is totally evident there. And as they explain so well, these days that joy is not just limited to DVCon San Jose.

Now Yatin and Ambar, and many like-minded volunteers, are spreading the good works of the conference around the globe with DVCon Europe and DVCon India, newly launched companion events that debuted in 2014. Both were sell-out successes, according to Ambar and Yatin, and will now provide two additional opportunities each year for design and verification engineers to network, learn, and contribute. An impressive outcome of the efforts of so many, as noted enthusiastically in the interview.

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Lauro Rizzatti: Still Bullish on EDA

 
February 16th, 2015 by Peggy Aycinena

 

Lauro Rizzatti, formerly VP of Marketing at verification-centric EVE, thought he was going to move to Oregon last year and retire, but he was wrong. Instead he is busier than ever, hard at work both in the EDA tech sector and in the larger world of venture capital.

Lauro is consulting with Mentor Graphics to promote the company’s ever-expanding presence in the world of emulation, and he is also involved with the Oregon Angel Fund, a group of investors led by Eric Rosenfeld and former SpringSoft USA President Scott Sandler, also busy residents of Oregon.

Mentor is one of the top two emulation companies in the world, along with Cadence. Synopsys also has a foot in the door of that market thanks to their 2012 acquisition of EVE, which brings us back to Lauro. It was after his year spent at Synopsys following the acquisition that he ‘retired’ to Oregon. Clearly, however, it was a waste of his 30+ years of experience in verification to not have him continue contributing to the conversation around that technology, hence his consulting work at Mentor.

I had a chance to talk with Lauro about all of this in a recent phone call, a discussion in which he celebrated the green of Oregon while also gently chiding the endless rain that makes that lushness possible.

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Paved in Gold: neither Streets of Silicon Valley nor EDA Nation

 
January 29th, 2015 by Peggy Aycinena

 

Despite the international hype over the rich and famous of Silicon Valley, the truth is far less glamorous. In fact, I would estimate that for every gazillionaire that’s celebrated for having “won” in the tech sector in Northern California, there are a good half million people behind him or her that have not. That have not “won” big, but have simply showed up for work each and every day in the Valley, labored away intelligently year after year, and lived out lives of quiet contribution — not quiet desperation — implementing ideas, engineering better bits of this system or that, and helping to direct business decisions and market strategies deep within the organizations that reside here.

These are not the people who are in the headlines of the lay press, the business press, or the lead story in tech pubs. And even though it seems these lesser heroes are supposed to read the stories in the press and pubs about their more successful colleagues, they probably don’t. They don’t believe the hype. They don’t believe Steve Jobs invented the iPhone. They don’t believe the streets of Silicon Valley are paved in gold.

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#I’mEDAToolUser: Pay or Be Paid

 
January 15th, 2015 by Peggy Aycinena

 

Let the games begin. Deep Chip has re-upped its request for tool user experiences — “your most recent EDA/FAB/FPGA/IP user horror/success story” — while at the same time SemiWiki is also asking for “honest reviews directly from the people who use the tools”.

Coincidence? Maybe, but amusing nonetheless and here’s the most amusing part: Both DeepChip and SemiWiki are willing to post tool users’ feedback as anon. That, however, is where the similarities appear to end.

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HP’s Pre-CES Parade: Gasp-worthy Electronic Gadgetry

 
January 8th, 2015 by Peggy Aycinena

 

If you’re a software developer or a hardware designer who likes to work at the beach, in the mountains, or anywhere other than in your cubicle, HP announced this week a set of products that are going to be of more than just passing interest. On Monday, the company debuted two members of its second-generation ZBook family of mobile workstations that include an impressive list of features.

The ZBook 14 and ZBook 15u come with 14-inch and 15.6-inch displays, respectively, fifth-generation Intel core processors, AMD FirePro 3D graphics, optional touch-screen displays, and 10-point multi-touch HD screen option on the ZBook 14, as well as up to 16GB of operational memory and 1.25 TB of storage to service the workstations’ HP Z Turbo Drive capability.

I saw these two mighty mites at the Intercontinental Hotel in San Francisco in late November during an NDA Press Tour, and although journalists are sworn to skepticism, it was hard not to be impressed. These laptops are indeed “sleek and stylish” as the manufacturer says, but they’re also incredibly lightweight and sturdy.

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