EDACafe Weekly Review April 23rd, 2018

System Functionality Includes Software
April 23, 2018  by Adnan Hamid, CEO of Breker

Listening to users is never a bad thing. Users are the people who set Breker along its current direction and during the process of standardizing Portable Stimulus (PS), the ability to talk to an expanded group of users allowed Breker to see a larger portion of the total available market. We learned a lot.

Note from the ESD Alliance’s Bob Smith: Nicolas Athanasopoulos, OneSpin’s head of digital strategy, gave us an overview about what he plans to present next week at the ESD Alliance-hosted Digital Marketing Workshop. Now, we’ll hear from Dave Kelf, chief marketing officer at Breker, about why he’s so bullish on developing and implementing a content marketing strategy. We look forward to seeing Nicolas and Dave Thursday, April 26, at SEMI in Milpitas, Calif. We hope you’ll join us.

Engaging with prospective customers is one of the most increasingly difficult challenges all companies in the semiconductor industry face today. It’s even more challenging for small companies like those I’ve worked for over the years. And, it’s not getting easier using our traditional marketing and sales techniques.

Sure, most startups can attract a few early adopters, those guys who are the lifeblood of the fledgling organization that help drive early development. But getting key people at mainstream accounts to return emails or a phone call has become increasingly difficult. This is now a major problem for sales managers in general. Scaling a business has never been tougher.

DownStream: Solutions for Post Processing PCB Designs
TrueCircuits: IoTPLL
DAC2018


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