EDACafe Weekly Review April 23rd, 2017

#54DAC 7: IoT: Tales from the Frontline.
April 21, 2017  by Michael (Mac) McNamara, Gen Chair 54th DAC; Pres & CEO Adapt-IP

We hear from media outlets that Internet of Things (IoT) solutions will be soon be surrounding us in our homes, our offices, our schools; in factories and farms; working to make our life better, or perhaps working to eliminate our species!  Well, 50+ years has taught us that any new technology happens first at DAC, and adding credence to the media’s predictions, you will see IoT technology information and insights everywhere the 54th Design Automation Conference.

There is not some new job title of “IoT engineer.” Instead our familiar, experienced analog, mixed-signal engineers, RF engineers, server architects and mobile developers and verification teams are applying our tools and their skills in this new application area. Since IoT design elements touch most EDA engineering disciplines, we’ve made it easier for DAC attendees to learn what they need to know about IoT trends and technology wherever they are at the Austin Convention Center.

Here’s a sampling of IoT-related presentations that can be found in keynotes, SKY Talks, fireside chats, DAC Pavilion sessions and tutorials:


Keynotes, panels and more

This year we’re offering attendees a front-row seat to the front lines of IoT innovation. For starters, check out legendary EDA executive Joe Costello’s event-opening keynote. Costello, now CEO of Enlighted, a Silicon Valley IoT startup, will discuss how we are giving buildings “consciousness” and what that means for companies, employees and society. (Monday, 9:15 a.m.)

Another must-see IoT keynote is on Wednesday when Tyson Tuttle, CEO of Silicon Labs, will consider the market imperatives and engineering challenges of adding connectivity to electronic devices, including cost, ease of use, energy efficiency, interoperability, future extensibility and security.

Rounding out an impressive lineup of IoT-themed keynotes this year will be Rosalind Picard, founder and director of the Affective Computing Research Group at the MIT Media Laboratory (Thursday 9:10 a.m.). She’ll describe how we’re designing in emotional intelligence into devices more in the future and what that means not only for design and device functionality but the broader societal implications.

The elephant in the IoT room these days is security–specifically who’s responsible for security when and how. If this is a burning issue for you, you won’t want to miss our panel Tuesday at 3:30 p.m. Representatives from Trustonic, the Technische University of Berlin and Tozny LLC will discuss the real-world impact of available security hardware, the related shortcomings as well as new research and development directions in hardware-assisted security and privacy solutions.

A new feature this year at DAC is the FPGA IoT Design Contest, sponsored by ACM SIGDA and Lattice Semiconductor, which is underway now. Five final design contestants will be highlighted at DAC in the World of IoT exhibit, and the top three design winners will be announced at the conference in the DAC Pavilion Wednesday June 22 at 3 p.m.

But wait, there’s more!  You can find many additional IoT learning opportunities on the DAC website in a couple of ways. First, navigate to the DAC Program landing page and filter your search on the left-hand navigation bar with IoT under Tracks. A second way is to head to our IoT landing page and browse the choices there.  Advance Registration for DAC is available now till May 30, which gives you a 25% savings on a full conference badge.

And remember: DAC provides free parking at the Austin Convention Center and all DAC badges include complementary evening social receptions!

See you at DAC  – Register at:  https://dac.com/content/registration.









A Picture is Worth a Thousand Words –– Photos from the CEO Outlook!
April 20, 2017  by Bob Smith, Executive Director

The semiconductor design ecosystem came out in force Thursday, April 6, for the CEO Outlook at Synopsys in Mountain View, Calif. It was a great crowd and an exceptional panel moderated by Semiconductor Engineering’s Ed Sperling. Thanks to Lip-Bu Tan of Cadence, Wally Rhines from Mentor, ARM’s Simon Segars and Aart de Geus at Synopsys for their insights and a lively discussion.

Our special guests that night were from the Dwight D. Eisenhower School for National Security and Resource Strategy, part of the National Defense University (NDU). The ESD Alliance hosts a yearly visit from the NDU students and organizes meetings with noted semiconductor companies in Silicon Valley to help educate them about our industry and its importance to the global electronics industry.

A picture is worth a thousand words, so I’ll dispense with a long blog and let the photos tell the story.

If you’re craving words to describe the evening, Peggy Aycinena wrote a blog filled with color and loads of details on EDACafe. It can be found at: http://bit.ly/2kjVajD

From left to right: ESD Alliance Board Chair Grant Pierce of Sonics, the ESD Alliance’s Julie Rogers, Wally Rhines, Aart de Geus, Paul Cohen of the ESD Alliance and Larry Disenhof of Cadence.

Ed Sperling of Semiconductor Engineering (at left) with panel members and ESD Alliance Board Member (from left to right) Lip-Bu Tan of Cadence, Wally Rhines from Mentor Graphics, ARM’s Simon Segars and Aart de Geus of Synopsys.

From left to right: Raul Campasano of Sage Design Automation, an ESD Alliance member company, Ed Chang, retired, and Steve Pollock from AiPac.

From left to right: Sherry Hess of and Ted Miracco of SmartFlow, both ESD Alliance member companies, and John Ennis of Cadence.

Monolithic or not
April 18, 2017  by Colin Walls

All my working life, I have had a challenge with explaining to people what I actually do for a job. It all starts with defining what is an embedded system. This is by no means easy. I thought that this might become simpler over time, as embedded systems become even more ubiquitous, but the reverse is true. The definition is getting even fuzzier.

It has reached a point where software engineers do not necessarily know whether they are working on embedded systems or not …

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