EDACafe Weekly Review December 11th, 2017

REUSE 2017: Opportunity knocks, Who’s answering
December 7, 2017  by Peggy Aycinena

 


This week on Thursday, December 14th
, the second annual edition of REUSE 2017 will unfold in Silicon Valley. It’s a gathering crafted specifically for the vendors of IP blocks, and now whole sub-systems, those pieces of the puzzle which allow the vendors’ customers to design and produce electronic products more efficiently and with better results.

It goes without saying that IP is a pivotal part of the semiconductor supply chain today. Organizations like Arm and Synopsys reap huge benefits from being among the principal suppliers of that IP. But there are hundreds of IP companies in the world – big, medium, and small – that also provide IP.

Potentially, they could all be participating in something like Reuse 2017. Arm, for instance, is participating in the conference, along with dozens of smaller companies. Synopsys, however, is not.

 


Academics are a special breed of animal
, especially those who have also succeeded in business. They vacillate wildly between the conventional and the visionary, between the tangible realities of life and the far-flung concepts of blue-sky, what-if thinking. And this year’s Kaufman Award winner is no exception.

Professor Rob Rutenbar grew up in the suburbs of Detroit, did his undergrad at Wayne State University, his PhD at University of Michigan, was on the faculty at Carnegie-Mellon for 25 years, during which time he co-founded Neolinear and sold it to Cadence, and then picked up and moved to the University of Illinois Urbana-Champaign, where he put the university and his own perseverance to the test by igniting the move to massively available online education. Now just this year, he has returned to the East Coast as Senior Vice Chancellor for Research at the University of Pittsburgh.

All of this is very comprehensible and logical, but only on the face of things.

In fact, by his own admission, no small part of Rutenbar’s success is based on attendance at a random barbecue years ago, a bit of simultaneous happenstance, and a restless interest in what’s around the next corner. Which of course, is the classic definition of a bohemian. Or in Rutenbar’s case, the definition of a Kaufman Award winner.

[Spoiler alert: The following may include narrative that will appear in Rob Rutenbar’s talk on Thursday, February 8, 2018, when he accepts the Kaufman Award at the CEDA/ESD Alliance dinner in his honor in San Jose.]

DownStream: Solutions for Post Processing PCB Designs


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