June 11th, 2015
This years Design Automation Conference in San Francisco was excellent! You don’t have to take my word for it. At the Industry Liaison Committee meeting for DAC exhibitors on Thursday June 11, the various members were in agreement that show traffic was up, and the quality of the customer meetings exceeded expectations. Why is that? It is in large part of due to the tremendous efforts of Anne Cerkel senior director for technology marketing at Mentor Graphics, who was the general chair for the 52nd DAC.
One innovation at this year’s show was opening the exhibitor floor at 10 am. This made it more convenient to see the morning keynotes and also more flexibility in commuting to the show from around the Bay area. I think you can expect to see this again at the next 53rd DAC show in Austin Texas.
Our two GRID racing car simulators was one reason the show was excellent for Real Intent. We were able to draw a large crowd to our booth. Budding race car drivers could challenge their friends and colleagues to a race and enjoy our license-to-speed verification solutions. A special thank you to Shama Jawaid and the team at OpenText who was our partner for the license-to-speed promotion.
Here are some quick photos from the show for you to enjoy.
#52DAC: Rumors & Realities
June 11, 2015 by Peggy Aycinena
It’s always hard to capture the spirit of any particular trade show/tech conference when it’s as large as DAC. So here’s just a small sample of the rumors and realities being bandied about at Moscone Center this week in San Francisco.
* Rumor: The Exhibit Hall ran until 7 pm on Wednesday night, so if you wanted to see the bagpipes close out the show, you could see it if you arrived at the Cadence booth by 6:45 pm.
* Reality: The Exhibit Hall closed at 6 pm on Wednesday, not 7 pm as on Monday and Tuesday. The bagpipes closed out the show, but at 6 pm, not 7 pm. Those who missed it were very, very sad.
* Rumor: DAC’s Exhibition Hall has shrunk so much over the last few years, it’s no longer going to be housed at Moscone Center. After next year’s DAC 2016 in Austin, the show’s headed to the San Jose Convention Center in 2017.
* Reality: Moscone Center is being renovated over the next several years, so DAC’s going to be in Austin in 2016, in Austin in 2017, and (probably) back in San Francisco in 2018.
Most mortals at the end of the day on Monday this week in San Francisco polished off their beers on the DAC Exhibit Hall floor at 7 pm and headed out for dinner and some R&R to prepare for the rigors of Tuesday. For those truly passionate about the future of Design Automation, however, Monday’s labors did not end at 7 pm. They had only begun.
Because in Room 300 from 7 pm to 8 pm, a series of visionary talks were offered — not one of them more than 3 minutes long — each proposing a different direction that the highly skilled DA community might take this industry by capitalizing on its vast expertise in optimization, algorithms, and hardware/software co-design. It was a great hour of presentations, which by the way was also a contest, complete with a panel of judges who got to choose the top three proposals and award cash prizes.
A Look Back at the 52nd DAC
June 11, 2015 by Tom Anderson, VP of Marketing
Last week we looked forward to the 52nd edition of the annual Design Automation Conference (DAC), held this week at Moscone Center in San Francisco. Today we look back at the past three days and all of the activity at the show. It was a very busy time for Breker as usual, but there were some special aspects this year that we’d like to mention. We also want to thank the many customers, prospects, colleagues, and even competitors who joined us at various times for provocative discussions and plenty of social networking. As always, we invite you to add your comments on DAC and what you thought about the show.
Overall, the exhibition floor seemed lively for most of the time. We frequently had multiple visitors in our booth, asking questions and watching demos. We focused on two aspects of our Trek product line: immediate availability of portable stimulus and pushbutton verification of cache coherency. We saw lots of interest in both topics and it’s hard to say which drew more attention. Our suite was booked for most of the time, with customers receiving updates from Breker and prospects discussing their verification challenges and how we might be able to help them.
Something special happened Wednesday night this week at DAC, something magical in fact. Dozens of highly educated Design Automation professionals gathered for an intimate dinner in a private dining room at Kuleto’s on Powell Street in San Francisco for a first-time event.
Sponsored by the DAC EC and hosted by Dr. Soha Hassoun, Computer Science Department Chair at Tufts University in Boston, and Dr. Patrick Groeneveld, Synopsys Scientist and former CTO at Magma Design Automation, attendees included EE/CS professors from around the world, numerous post-doctoral fellows and PhD candidates, several 2015 Richard Newton Scholarship winner, as well as multiple design professionals from some of the largest commercial enterprises in EDA.
As attendees arrived, energized and/or exhausted from a long day at Day Three of DAC, Dr. Hassoun welcomed the gathering warmly and asked that people choose their seats carefully for the meal about to be served: Please do not sit next to anyone you already know!
After a long day concentrating at DAC, it’s odd to spend the early hours of the evening at a DAC party. So much noise, loud music, silly carryings-on, when all one wants to do really is compose an essay about the impressions of the day.
So how about a compromise. Sit on the edge of the dance floor and write. Glass of lovely Sauvignon Blanc, plate of shrimp, an egg roll or two. It’s sorta like being in a coffee shop, but louder. Back in the day, Carlos Santana dated a high school friend of mine. Black Magic Woman, indeed. It’s like writing in a coffee shop called Time Warp.
So the point of this essay is specific. To capture as accurately as possible a thesis expressed to me an hour ago when I first came into this Love IP Party at Jillian’s, a pool and pub venue just across from Moscone Center. This particular Anonymous Source has seen everything in the EDA industry. Literally. And knows everyone. Literally. No joking.
His thesis? EDA (as we knew it) is over. Not dead, but over. Unequivocally.
I guess I am getting older as the number of DAC’S I have attended is mounting and becoming a little frightening…this will be my 18th. I remember when walking DAC, was a tiring mission and I am not talking about walking the streets of San Francisco. It was quite large with isle after isle of booths taking up a huge footprint, and so many of them were Start-Ups. Well that was (as the song goes) yesterday and yesterday’s gone. I watched as each year, the big 4 took up more and more of the floorplan and one by one, the companies I did business with disappeared. I also watched as Startup after Startup grew their footprint and realized incredible growth which led to their acquisition. Now, here we are, so many years later and DAC is quite a different place. To add validity to what I am saying, one of the last of the mid tiers (some might say THE last) was just acquired. Atrenta, one of the oldest Start Ups will now join the ranks of so many before them and leave the floors of DAC to the likes of Synopsys.
Omygosh, DAC’s here again! Has it already been a year? Apparently yes, and apparently once again the Design Automation Conference is going to be great. And how does one know? Because once again the DAC Executive Committee is great, lead in 2015 by the more-than-capable Anne Cirkel (Mentor’s own). Everything from academia to industry, from networking to hard-core learning (read, ‘Nerd Alert!)’, from food and libation to product announcements: DAC is always special.
So today is Sunday, which in the world of DAC is a lovely day full of workshops for those interested in the newest, and social opportunities for those interested in the noshing and nattering. Sunday is also lovely, because it’s a moment for astonishing realizations, and this year’s 52nd DAC Sunday is no different. Here are my 10 favs:
10 – Per Stanford’s Philip Wong speaking in Workshop 2, carbon nanotubes are smooth which helps with mobility-restricting surface roughness and band-gap issues. Also CNTs are no longer “a bowl of spaghetti” when manufactured. Now they’re 99% orderly and courteously aligned. (read, ‘Is asking about the other 1% a legitimate question?’)
9 – EDA’s own Karen Bartleson of SNPS fame, has not only just completed 2 years of distinguished service as President of IEEE’s worldwide Standards Organization, she’s now been nominated to serve as President of the Whole Enchilada; Bartleson’s running for President of the IEEE itself. In a word, Wow!
8 – Design Automation Summer School, for those who have not been keeping up (read, ‘me’), is no longer a week-long confab in July. These days Summer School is a one-day event on DAC Sunday. Still highly attended and full of pithy content for The Young & The Restless in EDA.
Oski Decoding Formal Events are usually hosted at the Computer History Museum in Mountain View and have attracted lots of formal enthusiasts in the bay area. Deep formal talks from Oski, lectures given by formal experts from different companies, good networking, cool gifts and museum tours have become the signature of these events that formal engineers look forward to, every quarter.
To reach out to formal enthusiasts around the world and create a bigger event than usual, the 2015 Q2 Decoding Formal event will be hosted at DAC. Our theme is proving completeness of End-to-End Formal for Sign-off.
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