It didn’t take much coaxing to convince OneSpin’s Nicolas Athanasopoulos and Dave Kelf from Breker to offer part two of their Digital Marketing Workshop series on best marketing practices for an effective social media strategy. They will be back Wednesday, October 3, with Digital Marketing Workshop 2.0, “Agility, Training and Collaboration ––The three key ingredients to master digital-driven marketing and sales.”
This time around, CEOs, marketing executives, content creators or others interested in improving their company’s content marketing strategy will learn how three organizational shifts must happen for effective digitally driven marketing and sales.
- Agility –– Applying an agile mindset to marketing
- Training –– Learning about the newest digital marketing tools
- Collaboration –– Putting the pieces together
Section #1 will focus on the shift from traditional to digital marketing. According to Nicolas, digital marketing requires agility. He advises starting small, then analyzing and optimize the results. Then, repeat the process.
The traceability of all digital channels offers opportunities to evaluate the ROI for every budget dollar spent and requires a critical shift toward an agile mindset for marketing operations. Choosing the right tool, setting up a sophisticated analytics funnel and starting with small samples that can be dynamically adjusted are the ways to deploy a digital campaign, advises Nicolas.
Training will be covered in the next section. It will include an overview of the best tool stack to start digital marketing with a focus on training, the educational process for shifting to “digital” and how to master it through self-paced training.
Keeping up with the disruptive digital environment can be challenging but necessary to ensure a marketing plan fits today’s needs. Nicolas will provide information about free tools that provide help with the application and insights into the latest marketing techniques.