EDACafe Weekly Review July 24th, 2017

Concertal Systems SDA: Holy Grail, the Musical
July 20, 2017  by Peggy Aycinena

 


Last year, Texas-based Concertal Systems came to DAC, but only as an observer
. This year, the 2-year-old startup actually exhibited at the conference and, per reports, gave a pitch-perfect debut of their newly announced offerings: A suite of web-based tools – Audition, Orchestrate, Rehearse – which the company says effectively solves many of the problems associated with SDA, system design automation.

Per Concertal Founder and CEO Bob Ledzius, the automation of modern system design is completely dependent on the ability to seek out, vet, and integrate IP. But that process has been stalled, until now.

“A lot of people have been promising these capabilities,” Ledzius said during our recent phone call, “but we’re actually delivering on the promise with our SDA methodology.

“A lot of people have been doing great stuff to solve the incremental problems around system design, but we started by asking the right questions, not just the incremental ones. We took a step back and said, if you want the ability to develop designs in minutes – not months – then you need to develop a system for high-level IP reuse.

“Starting from this point of view, we came up with specific conclusions and solved the problem of IP verification and integration.”

 


Impersas CEO Simon Davidmann lead a tutorial
at the Design Automation Conference last month in Austin. Prior to his presentation, we spoke by phone about the content of that tutorial.

“It’s a simple message we’re presenting at DAC,” Davidmann said, “but an important one. If you’re a semiconductor guy building a chip, your customers want to know what components are being used, but you also have to build the software that runs on top of it.

“There’s a lot of challenge, however, in getting an operating system up and running on the hardware and the problem extends to hardware-dependent software. Even the lowest level bits become part of the operating systems. So our tutorial is about what you need to do this work, about how to get hardware-dependent software running.”

The ESD Alliance Goes to DAC
July 18, 2017  by Bob Smith, Executive Director

Approximately 5,000 members of the electronic system design ecosystem were in full force in Austin, Texas, last month for the annual Design Automation Conference. The ESD Alliance as both a sponsor and exhibitor was there, of course, and Julie Rogers, Paul Cohen and I attempted to get to every booth and every presentation while Paul’s granddaughter Rachael staffed our booth. We had a chance to meet many new faces and catch up with long-time friends and associates. Our informal survey told us that exhibitors were pleased with the turnout in Austin, many of whom said they had loads of good conversations about tools and methodologies.

Michael (Mac) McNamara, DAC’s General chair, and the DAC Executive Committee should be commended for the keynote speakers who left every member of the audience enthused, inspired and jazzed. What could be better?

What indeed? The Pavilion on the DAC exhibit floor was a popular attraction. Of special note was the Sky Talk moderated by Ed Sperling of Semiconductor Engineering and featuring ARM’s CEO Simon Segars and Lucio Lanza, managing director of Lanza techVentures, both of whom are Alliance Board Members. Kudos to Simon for being awake and alert at 3 a.m. in Japan to participate remotely. All’s forgiven for he had good reason to be teleconferenced into DAC instead of being there in person –– he was named that week to the SoftBank board of directors and attended his first board meeting.

Ed also moderated informative Sky Talk sessions with other ESD Alliance board members Lip-Bu Tan from Cadence, Wally Rhines of Mentor, a Siemens Business, and Synopsys’ Aart de Gues.

DownStream: Solutions for Post Processing PCB Designs
S2C: FPGA Base prototyping- Download white paper


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