EDACafe Weekly Review September 21st, 2018

The Current State of the Art of HSI – Live Webinar
September 20, 2018  by Anupam Bakshi

Join Agnisys for a free webinar on Thursday, September 27, 2018. I’ll be presenting as we take a deep dive into the current state of the art of HSI with a focus on the HSI layer in embedded systems.

The Hardware Software Interface is an integral part of any system development. Get this wrong and you can say adios to having a robust system. Get this right and say hello to productive teams and system development done right.

Register for a time that is convenient for you.

Hardware Software Interface (HSI) Specification and Productivity Improvement Webinar
Thursday, September 27, 2018
3:00 PM – 4:00 PM CEST OR 11:000 AM – 12:00 PM PDT


Join ESD Alliance for Workshop on Mastering Digital-Driven Marketing and Sales
September 19, 2018  by Bob Smith, Executive Director

It didn’t take much coaxing to convince OneSpin’s Nicolas Athanasopoulos and Dave Kelf from Breker to offer part two of their Digital Marketing Workshop series on best marketing practices for an effective social media strategy. They will be back Wednesday, October 3, with Digital Marketing Workshop 2.0, “Agility, Training and Collaboration ––The three key ingredients to master digital-driven marketing and sales.”



This time around, CEOs, marketing executives, content creators or others interested in improving their company’s content marketing strategy will learn how three organizational shifts must happen for effective digitally driven marketing and sales.




  1. Agility –– Applying an agile mindset to marketing
  2. Training –– Learning about the newest digital marketing tools
  3. Collaboration –– Putting the pieces together

Section #1 will focus on the shift from traditional to digital marketing. According to Nicolas, digital marketing requires agility. He advises starting small, then analyzing and optimize the results. Then, repeat the process.

The traceability of all digital channels offers opportunities to evaluate the ROI for every budget dollar spent and requires a critical shift toward an agile mindset for marketing operations. Choosing the right tool, setting up a sophisticated analytics funnel and starting with small samples that can be dynamically adjusted are the ways to deploy a digital campaign, advises Nicolas.

Training will be covered in the next section. It will include an overview of the best tool stack to start digital marketing with a focus on training, the educational process for shifting to “digital” and how to master it through self-paced training.

Keeping up with the disruptive digital environment can be challenging but necessary to ensure a marketing plan fits today’s needs. Nicolas will provide information about free tools that provide help with the application and insights into the latest marketing techniques.

13 IC products forecast to show double-digit growth, led by a 39% surge in DRAM sales.

In its Mid-Year Update to the 2018 McClean Report, IC Insights updated its forecast of sales growth for each of the 33 major IC product categories defined by WSTS (Figure 1).  IC Insights now projects that seven product categories will exceed the 16% growth rate expected from the total IC market this year. For the second consecutive year, the DRAM market is forecast to top all IC product segments with 39% growth. Overall, 13 product categories are forecast to experience double-digit growth and 28 total IC product categories are expected to post positive growth this year, down slightly from 29 segments in 2017.

Rising average selling prices for DRAM continued to boost the DRAM market through the first half of the year and into August.  However, IC Insights believes the DRAM ASP (and subsequent market growth) is at or near its peak, as a big rise in DRAM capital expenditures for planned capacity upgrades and expansions is likely put the brakes on steep market growth beginning in 2019.

Using an SMTP client
September 18, 2018  by Colin Walls

I always find it satisfying to see simple solutions to apparently complex problems and the world of embedded software certainly lends itself to some creativity. My concept of “simple” is quite broad, but essentially encompasses anything that is easy to understand [for me] and ideally avoids reinvention of any wheels.

A while ago, I wrote about incorporating a Web server [HTTP server actually] into an embedded device so that information might be displayed on any connected Web browser. Along the same lines, I have been thinking about using email …

CST: Webinars
TrueCircuits: IoTPLL

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