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 The Breker Trekker

Posts Tagged ‘startup’

Guest Post: More on EDA Startups, Behemoths, Corner Stores, and Zombies

Wednesday, July 27th, 2016

Three weeks ago on The Breker Trekker, we published a post on “The Return of EDA Startups, Behemoths, Corner Stores, and Zombies” and saw a nice uptick in viewing. Zombies are always popular with our audience. Our post prompted some interesting observations from today’s guest blogger, Excellicon’s Sales and Operations VP Rick Eram. He has some thoughts on this way of dividing the EDA industry and suggestions on how customers should treat the different players:

The concept of corner stores is interesting since they pave the way for development and deployment of newer analysis and implementation technologies addressing today’s design challenges that are either not addressed by majors, involve much manual work despite available products, or are addressed by products that create a huge amount of data without means for interpretation. The startups develop new technologies and, while deploying their technology on their way to becoming corner stores, they master ways to deploy such new technologies. What differentiates corner stores from zombies is the deployment of the technology. These companies are the engines of innovation in today’s EDA industry and help the behemoths to cover the gaps in their traditional technologies after the newer technology catches on and adds value for customers.

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The Return of EDA Startups, Behemoths, Corner Stores, and Zombies

Tuesday, July 5th, 2016

If the title of  today’s post sounds familiar, that’s not surprising. The most popular post in the history of The Breker Trekker blog, by a significant margin, was “An EDA Industry of Startups, Behemoths, Corner Stores, and Zombies?” published almost three years ago. I thought that it would be fun to revisit this topic in light of the changes in the EDA industry over the past three years. Have these changes fundamentally altered our world? Please read on to see.

I’ll begin, as I did in the original post, by noting that the EDA industry used to be divided into only three categories: major leaguers, minor leaguers, and startups. Nearly all EDA startups disappeared after three or four years, with three possible endgames: acquisition, initial public offering (IPO), or bankruptcy. The major leaguers, at one time or another, included Daisy, Mentor, Valid, Cadence, Synopsys, and Avant.

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Final DAC Roundup: Spotting Trends and Catching Frisbees

Monday, June 23rd, 2014

Over the last few weeks, we’ve provided a look back at DAC from Breker, Jonah McLeod of Kilopass, and verification consultant Lauro Rizzatti. Today we wind up the series with some great insights and memories from five more DAC exhibitors.

For formal verification services provider Oski Technology, DAC confirmed what it’s experiencing: use of formal adoption is on the rise worldwide, notes Jin Zhang, its senior director of marketing. As is often the case, along with adoption comes the need for training and that’s certainly true for formal verification. Attendees and exhibitors alike stopped by the Oski booth to ask about advanced formal training. Yes, Oski offers several types of training customized to specific needs, and verified that DAC can be a great place to raise awareness and visibility.

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Guest Post: Documentation Is Not Just a Requirement

Monday, October 21st, 2013

Breker customers have surely noticed that the quantity and quality of our product documentation have taken a huge leap in the last six months or so. This is due to the Herculean efforts of Bob Widman, a well-known documentation, training, and applications expert in the EDA industry. He has been working with Breker for most of this year and the results speak for themselves. We’re pleased that Bob has contributed the following guest post on the importance of documentation:

Why does a company provide documentation with its product? The typical answer is that the customer expects it. Often overlooked is how the process of creating the documentation has a positive impact on the product and the company that is developing it.

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Let’s Coin a New Phrase: There Is no “I” in “Startup”

Tuesday, September 24th, 2013

I had planned to write today about the TrekBox module, an essential part of TrekSoC that links the code running in the embedded processors with the I/O pins of an SoC. But, in the course of reviewing my various daily news digests, I read the curiously titled blog post “Tightlipped Unicorns & Monochrome Rainbows” on the Electronic Engineering Times site. It moved my thoughts in other directions entirely, so here is the result.

In the post, Radfan CTO Simon Barker argues that startups should be more honest about the challenges they face in order to obtain help or advice from those who’ve already lived through such adventures. He maintains that company founders who automatically say “Great!” when asked how things are going are missing an opportunity to garner such assistance and are wasting their time at startup events. This position triggered three major lines of thought for me.

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An EDA Industry of Startups, Behemoths, Corner Stores, and Zombies?

Tuesday, August 27th, 2013

From the blog stats it seems clear that late August is a slow time with lots of folks on vacation, so I’ll take a break from the heavy technical topics to chat about the industry. Long before I worked for an EDA company, I was an active participant as a user of EDA tools and as a CAD manager tasked with evaluating them and integrating them together. In that role, I loved working with interesting startups that had new ideas for electronic development.

It was part of my job to follow the EDA industry closely so that we could choose our tool investments based on both strength of technology and likelihood of vendor success. It seemed to me that the industry was divided into only three categories: major leaguers, minor leaguers, and startups. I observed that nearly all EDA startups disappeared after three or four years, with three possible endgames: acquisition, initial public offering (IPO), or bankruptcy.

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