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Posts Tagged ‘Protium’

Guest Post: What’s in a Name?

Tuesday, December 16th, 2014

Much as we like informing you about the latest technical advances at Breker and weighing in on various industry topics, we love to take a break every so often and welcome a guest blogger. The EDACafé statistics show that these usually draw very well, and doubtless they attract a varied set of readers. This week we’re delighted to welcome back emulation expert and verification consultant Lauro Rizzatti, who has chosen to provide us with a fun look at the art and science of naming EDA companies and their products:

What’s in a name? Apparently, plenty. Let’s dispense some holiday cheer, kick back and forgo any technical discussion for a look at how a few companies in our industry got their names. Naming companies and products is big business. In fact, an entire industry is devoted to coming up with the perfect name to neatly express a company’s mission and the product portfolio. In some cases, though, companies stick closer to their employees and have contests where they can suggest names. That’s how OneSpin Solutions got its name. An R&D consultant in the U.K. came up with the name and won a case of beer for his efforts.

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