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 The Breker Trekker

Posts Tagged ‘EE Times’

Electronics Trade Press, the Bell Tolls for Thee

Wednesday, June 15th, 2016

In the last few days before DAC, as I was worrying about booth setup and demo practice, an important press release flashed by. The opening paragraph really should have caught my eye immediately: “Arrow Electronics, Inc. (NYSE: ARW) announced today that it has signed a definitive agreement to acquire the global internet media portfolio focused on technology and electronic design from UBM, including EE Times, EDN, ESM, Embedded, EBN, TechONline, and Datasheets.com.”

Perhaps this news doesn’t seem especially important to many readers, but to observers of the electronics trade press this is a big deal. The titles listed above are some of the best-known brands in the business. Arrow is an electronics distributor and services provider with a fine reputation, but it is not a traditional publisher. This industry transition has given me pause so I will make a few observations and then solicit your thoughts.

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Sage Advice for Startups

Friday, October 16th, 2015

We’re coming up to the two-and-a-half-year anniversary for The Breker Trekker, with 124 published posts. Initially I promised a post every other week, but after looking at the viewing patterns I quickly realized that I had to publish every week to establish a consistent audience. There’s always something to talk about in this fast-paced world, whether something new at Breker, standards activity, observations about the EDA industry, or analysis of the customers who drive our business.

Today I’d to acknowledge a second Breker blog that has actually been around longer than this one. Just over three years ago, Breker board of directors member Michel Courtoy started a series of posts in Electronic Engineering Times to offer advice to startups. He has published 28 such posts, and has covered an amazing amount of territory. I suppose that I should have done some “cross-promotion” earlier, but at this point I would like to highlight some of Michel’s sage advice. (more…)

Congratulations to Richard Goering for a Great Career

Thursday, July 23rd, 2015

The recent death of EDA analyst Gary Smith overshadowed another major transition in our industry: the retirement of longtime EDA journalist Richard Goering at the end of June. Both of these men contributed an extraordinary amount to EDA, and today I’d like to say a bit about Richard and his accomplishments. He is best remembered as the CAD/CAE/EDA editor for Electronic Engineering Times, for many years the newspaper of record for electronics.

It would be hard for today’s young engineers to imagine how influential EE Times was at its peak. It stood out on everyone’s desk with its distinctive tabloid format. Most buyers turned to its pages first. All vendors wanted to achieve editorial coverage for their companies and products, in addition to advertising there. The EE Times journalists and editors were some of the best and brightest. Landing an interview with one of them was a goal for every PR campaign. When it came to EDA, Richard Goering was the man.

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