Posts Tagged ‘dac’
Monday, August 5th, 2013
Back in March I published an opinion piece in Chip Design magazine about redefining “DAC” from “Design Automation Conference” to “Development Automation Conference” and “EDA” from “Electronic Design Automation” to “Electronic Development Automation” to reflect reality. It generated a few comments and got a few people talking but that’s as far as it went.
I certainly didn’t expect a groundswell of support or an overnight change, but I was serious about my reasoning. I think that describing the incredibly complex development process for electronic products as “design” is outdated and not representative of the wide range of skills required.
Monday, July 29th, 2013
The recent guest post from OneSpin looking back at the Design Automation Conference (DAC) in Austin was very popular, so we’ve invited some more of our friends from the EDA community to share their experiences. This week we hear from Lianfeng Yang, Vice President of Marketing at ProPlus Design Solutions, Inc.:
This year’s DAC proved to be a journey from Nano-scale SPICE modeling to Giga-scale SPICE simulations and a place where attendees could learn the secrets of design for yield (DFY) during a Wednesday afternoon pavilion panel.
Tuesday, July 9th, 2013
As you have read, Breker had an excellent Design Automation Conference (DAC) this year. Many other EDA vendors were pleased as well. Today, guest blogger Dr. Raik Brinkmann from OneSpin Solutions shares his experience:
After sitting out DAC last year, OneSpin Solutions was back, exhibiting and demonstrating our innovative formal assertion-based verification and formal equivalence checking solutions. Overall, we considered the 50th DAC to be a great success. From what we heard, we weren’t alone in our assessment. The exhibit floor was busy all three days and the technical sessions hopping. In general, most of the exhibitors were happy with attendance and thought DAC was worthwhile. No one knew what to expect, given the Austin location and the general health of the economy and EDA industry.
We’re pleased with the number of leads we collected from DAC and attribute much of it to our pre-DAC marketing and public relations campaign. We started upping our visibility around November last year and went into high gear at DVCon earlier this year. I highly recommend this strategy to all DAC exhibitors for next year.
Tuesday, June 18th, 2013
Back before DAC, I wrote a blog post on the rapid migration of technical information from magazines and catalogs to online-only publication. I addressed the topic from my perspective as a voracious reader of industry news who likes flipping through magazines as a nice break from staring at the screen most of the day. Just for the record, today over lunch I skimmed through the latest hardcopy issues of Information Week, Electronic Design, and MIT’s Spectrum. But my post also addressed a more serious topic: the evanescence of online technical content.
Futurists would have us believe otherwise: online is supposed to be forever. However, many technical sites are hosted by motivated individuals or organizations who may simply decide one day to stop. Other sites are owned by commercial interests, including publishers, who may fold and take their content with them into the void. Yes, there are organizations trying to capture the ongoing history of the Internet but, in my experience, their retention of desired content is inconsistent at best.
Friday, June 14th, 2013
I spent my last few posts previewing and reporting on the 50th Design Automation Conference (DAC) in Austin. As I have mentioned, this was the first time that DAC was held in Austin and so a lot of vendors were nervous about that. I know at least a couple of companies who downsized their DAC crews in anticipation of a smaller show. Well, the numbers are in and DAC did fairly well in Austin. Full-conference passes were 1589, down 16% from 2012 in San Francisco. Exhibits-only passes were 2364, down 15%. The number of both staffers was down 26%, reflecting both consolidation in the EDA industry and smaller crews.
No one really expected Austin to match San Francisco, but the numbers are quite respectable. What was especially interesting was that the number of exhibits-only passes exceeded by 15% those in San Diego in 2011. It seems that the local electronics community really turned out at DAC this year, already clear to us exhibitors since we saw many new faces we had not seen at shows in other locations.
Friday, June 7th, 2013
My last post provided some impressions on the first two days of the first-ever Design Automation Conference (DAC) in Austin. It was very personal and perhaps even a bit self-congratulatory since I was so excited about how well the conference had gone for Breker. Well, this post isn’t going to be any less upbeat since the final day of the show was also great fun. For a start, we scanned more badges on Wednesday than on either Monday or Tuesday. That has to be a DAC first.
In addition to the skit and musical entertainment in our DAC booth theater, we also offered a brief product overview and several guest presentations. I’d like to thank Brian Bailey of EDA DesignLine and Brian Bailey Consulting, J.U. Nambi of CMR, and Srini Venkataramanan of CVC. Each of their talks drew a crowd and contributed to the diversity of our theater program. I’d like to expand this even further at future shows, with customers and additional partners offering their thoughts.
I was pleased with the technical panel “Disruptive Verification Technologies: Can They Really Make a Difference?” on Wednesday morning. Moderator Brian Bailey wove together several threads about the state of functional verification and a couple of “non-answers” from the panelists opened up some additional topics. I thought that Breker CEO Adnan Hamid did a nice job of positioning our SoC verification approach as a rare example of a technology that is disruptive yet usable today.
After a very busy six days (two days of booth setup, an all-day company meeting, and three days of exhibits), I finally found an hour or so to wander through the Convention Center and see what other companies had done for the show. I spotted two other booths with professional entertainers, but no musicians. As far as I could tell, in the self-proclaimed Live Music Capital of the World, Breker was the only DAC exhibitor to feature live music in its booth.
Since I did my wandering around wearing the “Breker Man” cape from our skit, I saw lots of double-takes and a few doubling-overs with laughter. My former colleagues at Cadence teased me repeatedly and I’m sure there are incriminating photos somewhere on the Web, but I minded not a bit. The combination of recommendations from Gary Smith and others, Breker’s growing reputation, live music, and a wacky skit that stopped people in their tracks resulted in us gathering more than three times the leads of any previous DAC (or any other show).
Finally, I can’t say enough good things about the decision to hold DAC in Austin. Our lead number speaks for itself and, as I noted in my last post, we saw a lot of local folks who had never attended a DAC before. We had tons of good food, including four of the most famous BBQ joints, and I capped the week off with visits to the Blanton Museum of Art and the incredible Flatbed Press and Gallery before heading to the airport on Thursday. I’m planning a separate post on DAC locations, but for now suffice to say that I hope Austin becomes a regular stop.
The truth is out there … sometimes it’s in a blog.
Tuesday, June 4th, 2013
I’m very tired and a bit giddy as I write this post, late in the evening after the second day of exhibits at the Design Automation Conference (DAC) in Austin. Frankly, a lot of us EDA vendors were concerned about holding DAC in Austin for the first time. Of course there is a large electronics development community in Austin, but the first time in a new location for any conference is always a bit of a gamble since you never know what kind of response you’ll get.
I haven’t seen any statistics for DAC overall yet but I will say right now that the preliminary results for Breker are just amazing. My first scan of the leads we’ve gathered shows this to be our best conference ever both in terms of both quantity and quality. In addition to seeing some old friends we’ve met many engineers from the Austin development centers we had not met before. Most said that they had never attended DAC in previous years but were glad to be able to do so in their own backyard.
One reason for the larger crowds around the Breker booth was a greatly expanded presentation schedule, including a really fun skit. Austin musician and storyteller Rudy Roberson entertained the crowd as the singing captain of the “USS Ice Breker” while yours truly made a special cameo appearance as “Breker Man.” There’s nothing better than some music and a bit of nerdy humor to get people to stop and check out your booth.
Tuesday, May 28th, 2013
In my previous post on Breker activities at the upcoming Design Automation Conference (DAC) in Austin, I mentioned two verification panels. I’d like to dig a bit deeper on these two panels to encourage EDACafe reader to attend them and also mention a third of possible interest to verification engineers. As a member of this year’s DAC Pavilion Panel Committee, I have a vested interest in seeing a great turnout.
The two panels are:
- “Organizational and Management Solutions to the Verification Crisis” pavilion panel to be held 1:30-2:30pm on Tuesday, June 4 in the DAC Pavilion Theater (Booth 509)
- “Disruptive Verification Technologies: Can They Really Make a Difference?” technical panel to be held 9:00-10:30am on Wednesday, June 5 in Room 16AB
Although DAC has distinct committees for pavilion and technical panels, in practice these two groups work closely together to ensure a strong overall program. The two verification panels above were carefully coordinated so that they address complementary aspects of the “crisis” in which verification is taking up an ever-larger percentage of chip and system development time.
Tuesday, May 7th, 2013
If you follow EDA at all, you’re surely familiar with the Design Automation Conference (DAC). This is the biggest annual show for the industry, combining a world-class technical program with a lively and comprehensive trade show. If any company in EDA does not exhibit at DAC, rumors of serious financial troubles or even imminent death are sure to circulate. Of course Breker is very much alive and very supportive of DAC. We’ve been there for several years now, but this year in Austin June 2-6 will be special for many reasons. Please allow me to explain.
For a start, this is the 50th anniversary of DAC and its predecessor conferences, so there is a big party at Austin City Limits and a number of other special events. This is also Breker’s 10th anniversary, so we’re celebrating at DAC as never before. Furthermore, this is the first time that DAC has ever been held in the high-tech hotspot of Austin, so there will be lots of new things to do and see even for long-time DAC attendees such as me. On top of that, Breker was founded in Austin and was headquartered there until moving to Silicon Valley two years ago. As one of the few EDA companies “born in Austin” we’re excited to return for this big show.
Tuesday, April 23rd, 2013
As I mentioned in my debut post, this blog will be a mix of technical information, industry commentaries, and updates on Breker and our team. This time I’d like to fill you in on some of the activities that have kept us busy so far in 2013. In the EDA industry, most of the major conferences and tradeshows occur in the first half of the year, while most of the sales happen in the second. That’s not coincidental. New products are introduced at the events, users generally evaluate them in mid-year, and Purchasing departments usually want to close deals before the end of the calendar year.
Accordingly, we at Breker have been very busy with a series of shows in 2013. The biggest event so far was the Design & Verification Conference and Exhibition, better known as DVCon. Held in the San Jose DoubleTree hotel, the focus has shifted over the years to verification, with very little emphasis on design. Perhaps that’s due to another local show called DesignCon about a month earlier. Breker was at DVCon in force, with a spiffy new booth graphic to explain our SoC verification flow.