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Posts Tagged ‘dac’

Report from Austin: BBQ, DAC, and Portable Stimulus

Thursday, June 9th, 2016

We’ve just wrapped up the 53rd annual Design Automation Conference (DAC), held for just the second time in Austin. As we mentioned in our show preview last week, Breker was founded in Austin so it’s always nice to return to our roots. With its live music, countless good BBQ joints, and sense of history, Austin is always a fun place to visit. The city has a large high-tech workforce, so we expected crowds similar to those in San Francisco or San Diego.

To be honest, the exhibition floor looked rather quiet at times. With the wide aisles and many attendees clustered around the Big Three EDA vendors and those booths with entertainment or giveaways, other parts of the floor seemed forgotten. Fortunately, our booth was on the major cross aisle and we had the industry momentum around portable stimulus in our favor, so we had a very good show. We’ll discuss our results as we fill in a few highlights from the four days we were there.

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Please Join Us at DAC to Catch Up on Breker’s Technology

Wednesday, June 1st, 2016

The Design Automation Conference (DAC) us nearly upon us once again, this year returning to Austin in just a few days. The first-ever DAC in Austin was held three years ago and it was by all accounts a really good show. It was nice seeing new faces who could carve out an afternoon to visit the exhibit floor but who couldn’t get permission to travel when DAC is elsewhere. We were very pleased by both the number of people who stopped by our booth and their level of interest in what we do.

As you may know, Breker was born in Austin and so it will be a bit of a homecoming for us to return again. Austin features many fun activities, especially musical in nature, and great BBQ restaurants. We’ll be glad to provide suggestions and pointers for these if you ask, but for today’s post we’d like to fill you in what we will be doing at the show this year. We welcome any comments or questions that you may have.

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EDAC Expands Its Scope but Misses an Opportunity

Wednesday, April 13th, 2016

I expect that the activities of the EDA Consortium (EDAC), our industry’s main trade organization, are followed more closely by EDA vendors than users. However, some of you may have seen the recent publicity surrounding the organization’s name change to the Electronic System Design Alliance (ESDA). I applaud this move because it reflects the gradual but ongoing merger of EDA and embedded systems, a topic that we have covered here on The Breker Trekker in the past.

However, I do have two reservations about the specifics of the name change. First, as some people have pointed out, “ESD” is strongly associated with “electrostatic discharge” for us engineers who have worked on actual lab benches and not just in the world of abstract EDA models. But that’s a minor quibble as far as I’m concerned. My bigger issue is that EDAC did not use the name change as a chance to expand from “design” to “development” in its description of scope. Please continue reading as I expand a bit on all three of these points.

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It’s Never too Early to Start Thinking about DAC

Wednesday, March 30th, 2016

For those of us who have been in the EDA business on one side or the other (or both), the Design Automation Conference (DAC) is one of the highlights of every year. I almost hate to admit it, but this year holds DAC number 29 for me. I’ve been to San Francisco, San Diego, Los Angeles, Anaheim, Las Vegas, Dallas, New Orleans, and Orlando, most of them multiple times. But one of the most fun locations was Austin, where DAC was held for the first time three years ago, and where we will return in just a few short months.

There will be plenty of time later for us to fill you in on what Breker will be doing at DAC this year. Since the program for the 53rd annual conference just went live, I thought I’d share some initial impressions and predict some likely highlights. Of course as an exhibitor I’m already deep in planning for the show, but I encourage all of you to review the program and start making your own plans. You’ll be sure to have lots of fun in Austin, and on the basis of the information available today I’m sure that this will be a great show.

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Congratulations to Richard Goering for a Great Career

Thursday, July 23rd, 2015

The recent death of EDA analyst Gary Smith overshadowed another major transition in our industry: the retirement of longtime EDA journalist Richard Goering at the end of June. Both of these men contributed an extraordinary amount to EDA, and today I’d like to say a bit about Richard and his accomplishments. He is best remembered as the CAD/CAE/EDA editor for Electronic Engineering Times, for many years the newspaper of record for electronics.

It would be hard for today’s young engineers to imagine how influential EE Times was at its peak. It stood out on everyone’s desk with its distinctive tabloid format. Most buyers turned to its pages first. All vendors wanted to achieve editorial coverage for their companies and products, in addition to advertising there. The EE Times journalists and editors were some of the best and brightest. Landing an interview with one of them was a goal for every PR campaign. When it came to EDA, Richard Goering was the man.

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Some Fond Memories of EDA Analyst Gary Smith

Tuesday, July 7th, 2015

This week began on a very bad note in the EDA world: news of the death of longtime industry analyst Gary Smith. In an industry that has been largely ignored by Wall Street and big market analysis firms in recent years, Gary has played a critical role in continuing to carry the torch for EDA and providing both hard data and thoughtful commentary on business-related and technological topics. It is difficult to imagine our world without him.

Beyond his contributions to the industry, Gary was loved and admired by many of his fellow EDA and semiconductor professionals. I’m writing this post in the first person since the memories herein are mostly mine, but I know that I speak for my colleagues at Breker when I say that we always enjoyed meeting with Gary and that we will miss both his humor and his wisdom. We hope that we can all provide a measure of support to help his family get through this terrible time.

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A Look Back at the 52nd DAC

Thursday, June 11th, 2015

Last week we looked forward to the 52nd edition of the annual Design Automation Conference (DAC), held this week at Moscone Center in San Francisco. Today we look back at the past three days and all of the activity at the show. It was a very busy time for Breker as usual, but there were some special aspects this year that we’d like to mention. We also want to thank the many customers, prospects, colleagues, and even competitors who joined us at various times for provocative discussions and plenty of social networking. As always, we invite you to add your comments on DAC and what you thought about the show.

Overall, the exhibition floor seemed lively for most of the time. We frequently had multiple visitors in our booth, asking questions and watching demos. We focused on two aspects of our Trek product line: immediate availability of portable stimulus and pushbutton verification of cache coherency. We saw lots of interest in both topics and it’s hard to say which drew more attention. Our suite was booked for most of the time, with customers receiving updates from Breker and prospects discussing their verification challenges and how we might be able to help them.
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Please Join Breker at DAC in San Francisco

Tuesday, June 2nd, 2015

We have less than a week to go before the most important event for EDA vendors and users: the annual Design Automation Conference (DAC). The show returns to Moscone Center in San Francisco, which has played host many times over the years. As one of the most popular tourist destinations in the world, San Francisco is a great draw for out-of-towners but also just a short trip from Breker’s headquarters in the heart of Silicon Valley. The combination of a strong peer-reviewed technical conference and a busy exhibition floor is unbeatable, making this a must-attend event for many in our industry.

When the technical program first came out two months ago, we posted about some of the interesting changes made this year. There are some innovative additions to the program, including keynotes from non-EDA vendors, “sky talks” from industry experts, a major focus on the Internet of Things (IoT), and tracks for such important topics as automotive electronics, IP, and security. The popular Designer Track returns with case studies from real users, and there are plenty of deep technical papers for those who spend their days coding algorithms and optimizing data structures. At least eight sessions have significant verification content.

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DAC, DVClub, DVClub Europe, DVCon, DVCon Europe, DVCon India: Verification is Everywhere

Thursday, April 23rd, 2015

Perhaps the biggest cliche in EDA is that functional verification consumes 70% of a chip project’s resources and is growing. Variations on this statistic have been around for at least ten years, probably more. It’s quoted almost as much as Moore’s Law, which incidentally turned 50 this year. Although not as old, the observation that verification dominates SoC development is almost universally accepted. Some may argue the exact percentage, but the spirit remains the same. As a consequence of this state, verification content is turning up everywhere. In today’s post, I’d like to summarize some recent and upcoming events of interest, plus remind you of some related topics covered in previous posts.

My first updates involves DVClub, the informal gathering of verification professionals held in multiple locations around the world. Yesterday was DVClub Silicon Valley, held as usual at Dave & Buster’s mega-arcade in Milpitas. Olig Petlin presented “Formal property verification at AMD: Theory and Practice” to a good-sized crowd. The talk was a nice, comprehensive overview of formal analysis and how it is typically deployed, but I would have liked to hear more specifics about AMD uses it on their projects. Paradigm Works recently assumed management of DVClub in the USA and is doing an excellent job of reinvigorating the franchise with more events in more locations. Boston on May 13 and Austin on June 3 are next on the calendar.

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A First Look at the Program for the 52nd DAC

Thursday, April 2nd, 2015

Over the nearly two years we’ve been blogging on The Breker Trekker, some of the most popular posts have been our previews of, and reports from, the annual Design Automation Conference (DAC). The show remains a must-attend event for all EDA vendors and users. One of the key ingredients for its success it that it is really two events in one: a strong technical conference with peer-reviewed papers and a formal Proceedings, plus a busy exhibition floor with vendor booths and suites for prospecting, demos, and update meetings with current customers.

For me personally, it’s almost impossible to imagine not going to DAC. I’ve attended every show since 1988 for at least one of its days, and in many cases for the entire run. DAC stories might be a fun topic for a future post but today I’m going to look ahead rather than back. The technical program for the 52nd DAC was unveiled a few days ago and I’ve been scrolling through the pages on the Web site to see who’s speaking and what topics are hot. This post offers some initial thoughts on sessions likely to be of interest to you, our readers, and a few predictions on what will emerge as the major themes for 2015.

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